1Password: Password Manager
72
Quality Score
Strong
1Password: Password Manager
High confidence
✍️ bumetric analysis
“
1Password: Password Manager is an iOS app from AgileBits Inc. in the Productivity category, currently rated 4.6★ across 19,882 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 72: Strong (healthy traction). For a Productivity app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$17.6K
per month
→
12-mo forecast
$18.2K – $38.2K
per month
→
24-mo forecast
$22.6K – $67.8K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$100K
↳ What it cost to build · not monthly revenue
Likely range $75K – $135K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (394 MB) | +$40K |
| ⚙ Productivity complexity ×1.10 | +$9K |
Total estimate
$100K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 18× MRR multiple
💸
~1.0× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Productivity category multiple | +8% |
Final multiple
18× MRR
👥 Estimated audience size
1.4M
Lifetime downloads (US-equivalent)
Monthly active
435K
Daily active
195K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$17.6K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$16.7K – $27.9K
12 months
$18.2K – $38.2K
24 months
$22.6K – $67.8K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersRevenue Strength
4.2
Product Quality
9.1
Market Position
1.5
Growth Velocity
5.0
Defensibility
3.0
Operational Safety
10.0
Founder Strength
4.8
Monetization Maturity
1.0
- 💰 Revenue: Modest — $12K - $26K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.57★ across 19,882 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $317K-$564K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (19,882 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Multilingual (12 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Established app (3y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.12.21
We've improved support for importing your data from Bitwarden using CSV files.
We've improved localization for a number of our supported languages. If you'd like to suggest a localization improvement, contact 1Password Support.
We've improved localization for a number of our supported languages. If you'd like to suggest a localization improvement, contact 1Password Support.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- 1Password: Password Manager
- Developer
- AgileBits Inc.
- Bundle ID
- com.1password.1password
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, IT, JA, KO, PT, RU, ZH, ES, ZH
Company
- Website
- 1password.com
- Tagline
- Secure access for every human and AI agent
- Description
- Protect passwords and secrets, manage app access, and secure AI tools with 1Password. Easy to adopt from growing teams to enterprise.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $5.6K/mo
- Top-grossing rank
- 🇯🇵#21 /100 🇩🇪#25 /100 🇨🇦#27 /100 🇬🇧#28 /100 🇺🇸#36 /100 🇦🇺#37 /100 🇮🇳#46 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/1Password
- linkedin.com/company/1password
- GitHub
- github.com/1Password
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- github github.com/1Password · instagram instagram.com/1password · linkedin linkedin.com/company/1password · twitter twitter.com/1Password · youtube youtube.com/1PasswordVideos
- Not found
- Phone
- Not found
- Contact page
- 1password.com/contact-sales/xam
- About page
- 1password.com/company
📈Ratings growth19,882 ratings+183% lifetimeShow 3-year history estimate ▾
Tracked (25 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇯🇵JP#21 /100
🇩🇪DE#25 /100
🇨🇦CA#27 /100
🇬🇧GB#28 /100
🇺🇸US#36 /100
🇦🇺AU#37 /100
🇮🇳IN#46 /100
🇧🇷BR#69 /100
🇫🇷FR#73 /100
📊Category Rank Trajectory#21 now · best #21 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
1Password has been helping folks forget their passwords since 2006. Trusted by millions of people and more than 180,000 businesses, "1Password offers the best combination of features, compatibility, security, and ease of use" among password managers, according to The New York Times Wirecutter.
== Generate strong passwords ==
Use the built-in password generator to create strong, unguessable passwords with a tap, then access those secure passwords on any device. 1Password works across popular operating systems as a browser extension, mobile app, or desktop app.
== Sign in automatically ==… View full description on the official store →
== Generate strong passwords ==
Use the built-in password generator to create strong, unguessable passwords with a tap, then access those secure passwords on any device. 1Password works across popular operating systems as a browser extension, mobile app, or desktop app.
== Sign in automatically ==… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 394 MB🔞 4+📱 iOS 18.0+🔖 v8.12.21🔄 updated 0d ago🌐 NL, EN, FR, DE, IT +7📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.75 → 4.57 (improved 1.82★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.50 → 2.77 (dropped 1.73★)
2026-03
⭐
Rating ↑ 2.77 → 4.50 (improved 1.73★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-10
⭐
Rating ↑ 1.67 → 2.00 (improved 0.33★)
2024-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-10
⭐
Rating ↑ 1.25 → 1.67 (improved 0.42★)
2024-10
⭐
Rating ↑ 1.00 → 1.50 (improved 0.50★)
2024-10
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #4Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
password manager·#4🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — 1password.com
- Mail provider
- Google Workspace
- Tech stack
- Atlassian (Jira/Confluence) · Google Workspace · OpenAI · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 5 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.5631★ | 19,922 | 4.5631★ this version |
| 🇬🇧 GB | 4.49604★ | 1,641 | 4.49604★ this version |
| 🇩🇪 DE | 4.43675★ | 3,036 | 4.43675★ this version |
| 🇫🇷 FR | 4.57517★ | 725 | 4.57517★ this version |
| 🇨🇦 CA | 4.63602★ | 2,393 | 4.63602★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for 1Password: Password Manager: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Productivity
About this analysis
Why high confidence: 19,882 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does 1Password make per month?▴
Based on our ML-calibrated revenue forecast, 1Password earns approximately $5.6K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like 1Password?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes 1Password?▴
1Password is published by AgileBits Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is 1Password's BU Score?▴
1Password has a BU Score of 72/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.