
87
BU Score
Excellent
Pregnancy Baby Tracker - WTE
✍️ BU Analytics Review
“
Pregnancy Baby Tracker - WTE is an iOS app from Everyday Health, Inc. in the Medical category, currently rated 4.9★ across 374,156 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 87 — Excellent (strong product-market fit). For a Medical app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (374,156 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| Established app (7y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 117 MB🔞 17+📱 iOS 17.0+🔖 v26.10🔄 updated 1w ago🌐 EN📂 Medical💰 Paid🚀 Launched 2019 (7y old)
📝 About this app
Get the #1 Pregnancy & Baby Tracker App to follow your pregnancy week-by-week and log your baby’s day.
What to Expect is the world’s best-known all-in-one pregnancy and baby tracker app, trusted by more than 15 million parents. Our free app features daily pregnancy tracking and tips, a newborn and baby log, expert articles to support every stage, and connection with other parents in our Community.
Pregnancy Tracker
* 3D pregnancy videos showing weekly baby development from conception to birth
* Themed baby size comparisons featuring fruits, sports, snacks and more
* Week-by-week pregnancy tracker showing baby development, pregnancy symptoms and daily tips
* Log pregnancy symptoms, weight, kick counts, medications and memories
* Expert-reviewed articles for every stage of pregnancy
* My Registry tool to help you choose the best products and registry
* Contraction counter to track the frequency and duration of contractions
* Twin mode to represent your unique pregnancy journey
Newborn & Baby Log
* Free Baby Tracker tool to time and log baby’s feedings, diaper changes, sleep, pump sessions, and more
* Month-by-month and milestone tracker for each step of your baby’s life, from the newborn to the toddler stage, including key first year milestones
* Daily tips tailored to your baby’s age, stage, your postpartum recovery, and your parenting journey
* Record your postpartum symptoms and medications
* Medically reviewed articles and info about baby’s health, doctor’s appointments and vaccines
Family Planning Tools
* Ovulation Calculator and Calendar pinpoints your most fertile days
* Due Date Calculator estimates your baby’s due date
* My Journal tool helps you document pregnancy symptoms, memories and notes
About Us
All content on the What to Expect app is accurate, up-to-date, and reviewed by medical experts, including the What to Expect Medical Review Board. It aligns with current health guidelines and Heidi Murkoff’s trusted books.
Medical information comes from expert sources like ACOG, AAP, and peer-reviewed journals to ensure reliability and credibility.
For more about What to Expect's medical review and editorial policy, visit: https://www.whattoexpect.com/medical-review/
Do not sell my info: https://dsar.whattoexpect.com/
Let’s connect on social media:
* Instagram: @whattoexpect
* X: @WhatToExpect
* Facebook: facebook.com/whattoexpect
* Pinterest: pinterest.com/whattoexpect
* TikTok: @whattoexpect
What to Expect is the world’s best-known all-in-one pregnancy and baby tracker app, trusted by more than 15 million parents. Our free app features daily pregnancy tracking and tips, a newborn and baby log, expert articles to support every stage, and connection with other parents in our Community.
Pregnancy Tracker
* 3D pregnancy videos showing weekly baby development from conception to birth
* Themed baby size comparisons featuring fruits, sports, snacks and more
* Week-by-week pregnancy tracker showing baby development, pregnancy symptoms and daily tips
* Log pregnancy symptoms, weight, kick counts, medications and memories
* Expert-reviewed articles for every stage of pregnancy
* My Registry tool to help you choose the best products and registry
* Contraction counter to track the frequency and duration of contractions
* Twin mode to represent your unique pregnancy journey
Newborn & Baby Log
* Free Baby Tracker tool to time and log baby’s feedings, diaper changes, sleep, pump sessions, and more
* Month-by-month and milestone tracker for each step of your baby’s life, from the newborn to the toddler stage, including key first year milestones
* Daily tips tailored to your baby’s age, stage, your postpartum recovery, and your parenting journey
* Record your postpartum symptoms and medications
* Medically reviewed articles and info about baby’s health, doctor’s appointments and vaccines
Family Planning Tools
* Ovulation Calculator and Calendar pinpoints your most fertile days
* Due Date Calculator estimates your baby’s due date
* My Journal tool helps you document pregnancy symptoms, memories and notes
About Us
All content on the What to Expect app is accurate, up-to-date, and reviewed by medical experts, including the What to Expect Medical Review Board. It aligns with current health guidelines and Heidi Murkoff’s trusted books.
Medical information comes from expert sources like ACOG, AAP, and peer-reviewed journals to ensure reliability and credibility.
For more about What to Expect's medical review and editorial policy, visit: https://www.whattoexpect.com/medical-review/
Do not sell my info: https://dsar.whattoexpect.com/
Let’s connect on social media:
* Instagram: @whattoexpect
* X: @WhatToExpect
* Facebook: facebook.com/whattoexpect
* Pinterest: pinterest.com/whattoexpect
* TikTok: @whattoexpect
🆕 What's New · v26.10
This release includes small optimizations and bug fixes. Thanks for choosing What to Expect! It’s users like you that make the WTE community a trusted source of support for millions.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Pregnancy Baby Tracker - WTE
- Developer
- Everyday Health, Inc.
- Bundle ID
- com.ryanbond.PregnancyTracker
- App Store URL
- Open in App Store
- Category
- Medical
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Track Your Pregnancy Week by Week
- Description
- Not found
- Founded
- Not found
- HQ / Address
- New York
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $20.5K/mo
- Top-grossing rank
- Outside top 100 in US Medical
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/whattoexpect
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://www.whattoexpect.com/news
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · twitter
- Not found
- Phone
- Not found
- Contact page
- http://www.whattoexpect.com/baby-products/pregnancy/products-help-round-ligament-pain/
- About page
- http://www.whattoexpect.com/first-year/feeding-baby/things-to-know-about-breastfeeding-and-formula-for-baby/
✨AI Revenue EstimateCONFIDENCE: MEDIUM
Publicly available data from Sensor Tower consistently reports "Pregnancy Tracker & Baby App by What to Expect" (Pregnancy Baby Tracker - WTE) as having "no revenue reported" in Q3 2024, Q1 2025, and Q2 2025. Forbes Health also lists the app as 'Free'. While its parent company, Everyday Health, Inc., has significant annual revenue, the app itself appears to be primarily a free, content-driven platform, likely monetized through advertising or data rather than direct in-app purchases or subscriptions.
Sources mentioned: Sensor Tower, Forbes Health, Everyday Health, Inc., Reddit, Adapty
⭐Recent App Store Reviews49 latest · avg 4.8★ · 89.8% 5★ · 2.0% 1★
5★44 (90%)
4★3 (6%)
3★0 (0%)
2★1 (2%)
1★1 (2%)
+320 ratings/week
Praise: love ×25 great ×10 recommend ×4 amazing ×3 best ×2Complaints: hate ×1 subscription ×1
Top positive
★★★★★ So helpful
This app is extremely helpful, especially as a first time mom. It’s the only app that does stop you and make subscribe whenever you try to look at something. The community chats are also extremely helpful and make me feel less alone!…
★★★★★ ALLIN”1”
This app is great because it tracks throughout pregnancy and also is helpful for postpartum!…
Top negative
★☆☆☆☆ No long anonymous
This all is meh for its pregnancy/baby info so I only used it for its community feature—which has its own problems with extreme political bias on the part of the moderators. However recently they just made profiles clickable so you can see …
★★☆☆☆ My baby
Nice it tracked my aunts baby!…
📈Ratings growth374,156 ratings+24% lifetimeShow 3-year history estimate ▾
Tracked (21 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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