White Noise
82
Quality Score
Excellent
White Noise
High confidence
✍️ bumetric analysis
“
White Noise is an iOS app from TMSOFT in the Utilities category, currently rated 4.8★ across 45,394 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 82: Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$24.5K
per month
→
12-mo forecast
$25.4K – $53.1K
per month
→
24-mo forecast
$31.4K – $94.3K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$16.9K/mo · 17K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$50K
↳ What it cost to build · not monthly revenue
Likely range $40K – $70K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in <1 month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (76 MB) | +$10K |
| ⚙ Utilities complexity ×0.85 | $-9140 |
Total estimate
$50K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$700K
↳ What it would sell for · not monthly revenue
Marketplace range $500K – $900K · 16× MRR multiple
💸
~14× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
Final multiple
16× MRR
👥 Estimated audience size
9.1M
Lifetime downloads (US-equivalent)
Monthly active
1.8M
Daily active
360K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$24.5K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$23.3K – $38.8K
12 months
$25.4K – $53.1K
24 months
$31.4K – $94.3K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 52/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
7.6
Product Quality
9.7
Revenue Strength
4.4
Monetization Maturity
1.0
Defensibility
6.8
Market Position
0.0
Operational Safety
7.0
- 💰 Revenue: Modest — $17K - $36K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.84★ across 45,307 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 2703d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (2703d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $441K-$784K. Portfolio play ($121K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (45,394 ratings)METRIC | +$5,500 | |
| Paid app ($0.99)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| support teamREVIEW | +$900 | |
| Established app (7y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.4.1
- Renamed "Ignore Audio Route Changes" to "Reduce Interruptions" and includes improvements to handling audio interruptions like phone calls and system alerts
- Fixed help tips reappearing after an update while Disable Help Tips is enabled
- Fixed help tips reappearing after an update while Disable Help Tips is enabled
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- White Noise
- Developer
- TMSOFT
- Bundle ID
- com.tmsoft.WhiteNoise
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN, FR, ES
Company
- Website
- www.tmsoft.com
- Tagline
- Home of the Official White Noise App
- Description
- Official home of White Noise for iOS, Android, Mac, Windows. Millions of people use White Noise to relax and sleep better.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $42.5K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- tmsoft.com/white-noise/support
- About page
- tmsoft.com/about
📈Ratings growth45,394 ratings+12269% lifetimeShow 3-year history estimate ▾
Tracked (59 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $0.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Do you have trouble going to sleep? Are you traveling on a plane and need a quick power nap? Does your newborn baby wake up in the middle of the night? There are numerous benefits to using White Noise:
• Helps you sleep by blocking distractions
• Relaxes and reduces stress
• Pacifies fussy and crying babies
• Increases focus while enhancing privacy
• Soothes headaches and migraines
• Masks tinnitus (ringing of the ears)
Even when you’re asleep, your brain is constantly scanning and listening for sounds.… View full description on the official store →
• Helps you sleep by blocking distractions
• Relaxes and reduces stress
• Pacifies fussy and crying babies
• Increases focus while enhancing privacy
• Soothes headaches and migraines
• Masks tinnitus (ringing of the ears)
Even when you’re asleep, your brain is constantly scanning and listening for sounds.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 76 MB🔞 4+📱 iOS 14.0+🔖 v8.4.1🔄 updated 0d ago🌐 EN, FR, ES📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $0.99 price point
2026-05
🔧
Shipped update — v? → v8.3
→ 30 days after: reviews +286 medium · co-occurring
2026-04
⭐
Rating ↑ 4.17 → 4.80 (improved 0.63★)
→ 30 days after: reviews +286 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +286 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$42.0K/mo · rating +0.62★ · reviews +44,144 high confidence
2019-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
2019-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.05★ · reviews +9 low · multiple changes
2018-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.05★ · reviews +10 high confidence
2018-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.11★ · reviews +9 high confidence
2018-08
⭐
Rating ↓ 4.60 → 4.21 (dropped 0.39★)
→ 30 days after: rating −0.25★ · reviews +8 high confidence
2018-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.15★ medium · co-occurring
2018-06
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.15★ medium · co-occurring
2018-06
⭐
Rating ↓ 4.75 → 4.33 (dropped 0.42★)
→ 30 days after: rating +0.15★ medium · co-occurring
2018-06
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for White Noise: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by TMSOFT
View all →📦 Portfolio summaryMID studio
32apps·$121K/mocombined
✓ Diversified — top app contributes 35%; risk spread across portfolio
Similar apps in Utilities
About this analysis
Why high confidence: 45,394 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does White Noise make per month?▴
Based on our ML-calibrated revenue forecast, White Noise earns approximately $42K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like White Noise?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes White Noise?▴
White Noise is published by TMSOFT on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is White Noise's BU Score?▴
White Noise has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.