51
Quality Score
Solid
Word Magic
Medium confidence
✍️ bumetric analysis
“
Word Magic is an iOS app from Anusen Inc in the News category, currently rated 3.5★ across 190 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 51: Solid (established niche player). For a News app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$165K
↳ What it cost to build · not monthly revenue
Likely range $125K – $225K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~1.7y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| ⚙News complexity ×1.20 | +$10K |
| ⚙17.6y maintenance × ~1-person team | +$105K |
Total estimate$165K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $150K · 14× MRR multiple
💸~0.8× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| 📅17.6y proven track record | +20% |
| ⭐★ rating 3.5-4.0 (mixed) | -8% |
| 🏷News category multiple | -5% |
| ⭐Small user base (<1K ratings) | -8% |
Final multiple14× MRR
👥 Estimated audience size
15K
Lifetime downloads (US-equivalent)
Monthly active
460
Daily active
200
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲News engagement | ~120 installs / rating |
| 📅17.6y of rating accumulation | -30% |
| 🔁News D30 retention | 15% |
| 📍DAU / MAU stickiness | 0.45 |
DAU / MAU43% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
High confidence · 80%
Also possible
Native iOS (SwiftUI)
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦App bundle size | 19 MB |
| 🏷Category context | News |
| 📦Compact iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Likely abandoned
95%
Last shipped 2017-12-30 · 3067 days ago
0 · Active50 · At risk100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅8y+ since last update | Likely abandoned |
| 👥Small user base (190 ratings) + 17.6y old | +10% (solo-project pattern) |
| •18y old + 1y+ no update | +5% (API deprecation drift) |
VerdictLikely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 42/100MID TIERFREE (NO MONETIZATION)underperforming peersRevenue Strength
3.7
Product Quality
4.9
Market Position
2.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
6.2
Founder Strength
5.6
Monetization Maturity
0.5
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.51★ across 190 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 3067d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (3067d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($37K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (17y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Early-stage install base (190 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 19 MB🔞 4+📱 iOS 9.2+🔖 v5.0🔄 updated 8y ago🌐 EN📂 News💰 Paid🚀 Launched 2008 (17y old)
📝 About this app
Word Magic is nominated for Best Educational App by 2009 Best App Ever awards and also featured in "Apps for kids" by Apple
-------------------
Word magic is created by mom and dad of a 5 year old kid. It has wonderful reviews in the app store.
Below are some samples by customers.
A Fun, Exciting Math App for my 4 year old son.
------
It really is a magic game kids will love it, the upgrades are really good ....
auto scrolling to next word .... random colours .... fun graphics ....
new different rewards for the kids.... any queries to anusen answered thoroughly & very quickly by email ....… View full description on the official store →
-------------------
Word magic is created by mom and dad of a 5 year old kid. It has wonderful reviews in the app store.
Below are some samples by customers.
A Fun, Exciting Math App for my 4 year old son.
------
It really is a magic game kids will love it, the upgrades are really good ....
auto scrolling to next word .... random colours .... fun graphics ....
new different rewards for the kids.... any queries to anusen answered thoroughly & very quickly by email ....… View full description on the official store →
🆕 What's New · v5.0
This update from Apple will improve the functionality of this app. No new features are included.
Fixes for iOS11
Fixes for iOS11
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-03
⭐
Rating ↓ 3.97 → 3.60 (dropped 0.37★)
2011-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2009-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2008-11
⭐
Rating ↑ 3.33 → 3.75 (improved 0.42★)
2008-10
⭐
Rating ↑ 3.00 → 3.50 (improved 0.50★)
2008-10
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 84 reviews across 5 markets● 89% positive · ● 2% neutral · ● 8% negative · Rating drift: +0.13★ (improving — recent 50: 3.64★ vs lifetime: 3.51★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇬🇧 GB
+0.83
🇨🇦 CA
+0.79
🇺🇸 US
+0.69
🇦🇺 AU
+0.46
🇮🇳 IN
+0.35
Top praise themes
daughter loves ×7 learning tool ×5 learning read ×4 game kids ×4 words please ×4 longer words ×4 loves game ×3 'concerned educator' ×3
Top complaint themes
words ×12 sounds ×5 level ×4 work ×4 children ×4 voice ×4 game ×3 vowel ×3
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 3.51053★ | 190 | 3.51053★ this version |
| 🇬🇧 GB | 3.62069★ | 29 | 3.62069★ this version |
| 🇩🇪 DE | 3★ | 2 | 3★ this version |
| 🇫🇷 FR | 1★ | 1 | 1★ this version |
| 🇯🇵 JP | 2★ | 2 | 2★ this version |
| 🇨🇦 CA | 3.7★ | 20 | 3.7★ this version |
| 🇦🇺 AU | 2.78571★ | 28 | 2.78571★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇮🇳 IN | 3.66667★ | 3 | 3.66667★ this version |
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Word Magic
- Developer
- Anusen Inc
- Bundle ID
- XVUGHA4552.wm.com.anusen.wordmagic
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.anusen.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.1K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
⭐Recent App Store Reviews49 latest · avg 4.02★ · 46.9% 5★ · 2.0% 1★
5★23 (47%)
4★11 (22%)
3★9 (18%)
2★5 (10%)
1★1 (2%)
+0 ratings/week
Praise: love ×21 great ×18 best ×6 perfect ×3 awesome ×3Complaints: crash ×2 bug ×1
Top positive
★★★★★ Intuitive, instant, no inner delays
This is an app that entertains and teaches instantly yet is likely to remain a favorite for no short amount of time. No social networks, scoreboards, layers of narrative, etc. It gets right to the business at hand and makes it fun for bot…
★★★★★ Very good app
I use this app everyday in my classroom for spelling practice. Its a great app and it also has other spelling games.…
Top negative
★☆☆☆☆ Not phonics based!
This was clearly not designed by an educator. Initial sounds are not bad, but the medial and ending sounds have zero relationship to phonological awareness. No knowledge of vowel pairs is being taught. Very poor examples are the words mo…
★★☆☆☆ Word magic
I suppose this might be a good game...if the sounds were to come up.…
📈Ratings growth190 ratings+4650% lifetimeShow 3-year history estimate ▾
Tracked (59 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More by Anusen Inc
View all →📦 Portfolio summaryINDIE studio
2apps·$37K/mocombined
Lead-app heavy — top app contributes 78%
Full revenue analysis
Read the article-style breakdown for Word Magic: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 190 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Word Magic make per month?▴
Based on our ML-calibrated revenue forecast, Word Magic earns approximately $8.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Word Magic profitable?▴
With estimated build cost $165K and monthly revenue $8.1K, Word Magic looks break-even-grade — payback period sits around 1.7 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Word Magic have?▴
Estimated audience: ~15K lifetime downloads, ~460 monthly active users, and ~200 daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Word Magic?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Word Magic built with?▴
Our heuristic places Word Magic on the Native iOS (Swift / UIKit) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (SwiftUI).
Is Word Magic still actively maintained?▴
Maintenance status: Likely abandoned (95% abandonment risk). Last shipped version was 8+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Word Magic sell for?▴
Estimated acquisition value: $125K (marketplace range $100K – $150K). Calculated as 14× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Word Magic last updated?▴
Word Magic last shipped a new version on 2017-12-30 — more than 8 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Word Magic?▴
Word Magic is published by Anusen Inc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Word Magic's BU Score?▴
Word Magic has a BU Score of 51/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.