2Do - Todo List, Tasks & Notes
75
Quality Score
Strong
✍️ Bumetric analysis
“
2Do - Todo List, Tasks & Notes is an iOS app from Beehive Innovations Services in the Productivity category, currently rated 4.7★ across 3,699 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 75: Strong (healthy traction). For a Productivity app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$10.5K
per month
→
12-mo forecast
$10.8K – $22.7K
per month
→
24-mo forecast
$13.4K – $40.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
148 snapshots on record
Rating
4.7
Reviews
3,699 reviews
Forecast Revenue / mo
$10.5K
Snapshots tracked
148
since May 2018
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (96 MB) | +$18K |
| ⚙ Productivity complexity ×1.10 | +$6K |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $250K · 18× MRR multiple
💸
~2.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Productivity category multiple | +8% |
Final multiple
18× MRR
👥 Estimated audience size
275K
Lifetime downloads (US-equivalent)
Monthly active
82K
Daily active
37K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$10.5K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$9.9K – $16.6K
12 months
$10.8K – $22.7K
24 months
$13.4K – $40.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 54/100MID TIERunderperforming peersRevenue Strength
4.0
Product Quality
8.4
Market Position
2.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
6.4
Monetization Maturity
1.0
- 💰 Revenue: Modest — $7K - $15K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.69★ across 3,699 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $188K-$334K. Portfolio play ($52K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (3,699 ratings)METRIC | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| Multilingual (18 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.91
* v4 announcement
Thank you for using 2Do! v4 has been released as a new paid update with years of work, new features, enhancements, including two-say sync with Reminders, Todoist and iCloud. v3 will no longer be updated moving forward.
Thank you for using 2Do! v4 has been released as a new paid update with years of work, new features, enhancements, including two-say sync with Reminders, Todoist and iCloud. v3 will no longer be updated moving forward.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- 2Do - Todo List, Tasks & Notes
- Developer
- Beehive Innovations Services
- Bundle ID
- com.guidedways.2Do
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- AR, CA, CS, NL, EN, FR, DE, IT, JA, KO, NB, PL, PT, RU, ZH, ES, SV, ZH
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $10.5K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth3,723 ratings+737% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $9.99 (+0%)
🚀Update Frequency · Releases per Quarter2 releases tracked
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
IMPORTANT - 2Do v4 is here. You are looking at the old, legacy version of 2Do. Please visit: https://apps.apple.com/app/2do-todos-tasks-notes/id1470214600
"2Do adapts to my needs, not the other way around. 2Do gets me."- Macstories
2Do lets you take a completely different approach to managing your tasks. With its extremely simple-to-use interface and a comprehensive and flexible set of powerful features, it lets you focus on what's most important to you: your life.… View full description on the official store →
"2Do adapts to my needs, not the other way around. 2Do gets me."- Macstories
2Do lets you take a completely different approach to managing your tasks. With its extremely simple-to-use interface and a comprehensive and flexible set of powerful features, it lets you focus on what's most important to you: your life.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 96 MB🔞 4+📱 iOS 17.6+🔖 v3.91🔄 updated 0d ago🌐 AR, CA, CS, NL, EN +13📂 Productivity💰 Paid
📅
What Worked™ · Development Pipeline
17 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v3.89 → v3.91
→ 30 days after: reviews +11 medium · co-occurring
2026-05
⭐
Rating ↑ 4.09 → 4.69 (improved 0.60★)
→ 30 days after: reviews +13 high confidence
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +13 high confidence
2026-05
💲
Went paid — introduced $9.99 price point
→ 30 days after: reviews +13 high confidence
2026-03
⭐
Rating ↓ 4.60 → 4.09 (dropped 0.51★)
→ 30 days after: revenue −$150K/mo · rating −0.51★ · reviews −3,187 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue −$150K/mo · rating −0.51★ · reviews −3,187 medium · co-occurring
2026-03
⭐
Rating ↑ 4.09 → 4.60 (improved 0.51★)
→ 30 days after: revenue −$150K/mo · rating −0.51★ · reviews −3,187 medium · co-occurring
2019-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$561/mo · rating +0.06★ · reviews +12 high confidence
2019-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$575/mo · reviews +13 high confidence
2018-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$216/mo · rating −0.05★ · reviews +5 high confidence
2018-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$513/mo · rating +0.09★ · reviews +11 high confidence
2018-06
⭐
Rating ↑ 4.00 → 4.31 (improved 0.31★)
→ 30 days after: revenue +$771/mo · rating −0.08★ · reviews +17 high confidence
2018-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$771/mo · rating −0.08★ · reviews +17 high confidence
2018-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.3K/mo · rating +0.23★ · reviews +28 high confidence
2018-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$506/mo · rating +0.31★ · reviews +11 medium · co-occurring
2018-05
⭐
Rating ↑ 3.00 → 4.00 (improved 1.00★)
→ 30 days after: revenue +$506/mo · rating +0.31★ · reviews +11 medium · co-occurring
2018-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$506/mo · rating +0.31★ · reviews +11 medium · co-occurring
🧪
Tech & Domain Intel — youtube.com
- Mail provider
- Google Workspace
- Tech stack
- Meta (Facebook) Ads · Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.69431★ | 3,726 | 4.69431★ this version |
| 🇬🇧 GB | 4.59401★ | 734 | 4.59401★ this version |
| 🇩🇪 DE | 4.58359★ | 927 | 4.58359★ this version |
| 🇫🇷 FR | 4.20791★ | 202 | 4.20791★ this version |
| 🇯🇵 JP | 4.43968★ | 257 | 4.43968★ this version |
| 🇨🇦 CA | 4.6212★ | 462 | 4.6212★ this version |
| 🇦🇺 AU | 4.65363★ | 358 | 4.65363★ this version |
| 🇧🇷 BR | 4.64943★ | 174 | 4.64943★ this version |
| 🇮🇳 IN | 4.66279★ | 86 | 4.66279★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for 2Do - Todo List, Tasks & Notes: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Beehive Innovations Services
View all →📦 Portfolio summaryINDIE studio
3apps·$26K/mocombined
Lead-app heavy — top app contributes 58%
About this analysis
Why medium confidence: 3,699 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does 2Do - Todo List, Tasks & Notes make per month?▴
Based on our ML-calibrated revenue forecast, 2Do - Todo List, Tasks & Notes earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is 2Do - Todo List, Tasks & Notes profitable?▴
With estimated build cost $75K and monthly revenue $10K, 2Do - Todo List, Tasks & Notes looks profitable — pays back its estimated build cost in roughly 7 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does 2Do - Todo List, Tasks & Notes have?▴
Estimated audience: ~275K lifetime downloads, ~82K monthly active users, and ~37K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like 2Do - Todo List, Tasks & Notes?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would 2Do - Todo List, Tasks & Notes sell for?▴
Estimated acquisition value: $175K (marketplace range $125K – $250K). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes 2Do - Todo List, Tasks & Notes?▴
2Do - Todo List, Tasks & Notes is published by Beehive Innovations Services on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is 2Do - Todo List, Tasks & Notes's BU Score?▴
2Do - Todo List, Tasks & Notes has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.