5
Quality Score
Niche
MacLookup - MAC Address Search
Low confidence
✍️ bumetric analysis
“
MacLookup - MAC Address Search is an iOS app from Steven Eppler in the Utilities category, currently rated — across few ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 5: Niche (micro-niche or pre-traction stage). For a Utilities app, that means micro-niche or pre-traction stage. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~1.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| ⚙Utilities complexity ×0.85 | $-7575 |
| ⚙17.1y maintenance × ~1-person team | +$102K |
Total estimate$145K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 16× MRR multiple
💸~0.9× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| 📅17.1y proven track record | +20% |
| 🏷Utilities category multiple | -10% |
Final multiple16× MRR
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
High confidence · 80%
Also possible
Native iOS (SwiftUI)
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦App bundle size | 7 MB |
| 🏷Category context | Utilities |
| 📦Compact iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
15%
Last shipped 2026-03-03 · 82 days ago
0 · Active50 · At risk100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅82 days since last update | Healthy release cadence |
VerdictActive
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 40/100INDIE TIERlimited signalRevenue Strength
2.7
Product Quality
0.0
Market Position
2.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
4.9
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: None★ across 0 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K. Portfolio play ($8K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($1.99)METRIC | +$2,800 | |
| Mature app (17y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 7 MB🔞 4+📱 iOS 17.0+🔖 v5.0🔄 updated 2mo ago🌐 EN📂 Utilities💰 Paid🚀 Launched 2009 (17y old)
📝 About this app
MacLookup allows you to find the manufacturer or vendor of a computer or network card. Entering the first 6 digits of this unique number (called a MAC address or ethernet address) will allow you to track down devices on your wired or wireless network.
The database is stored locally, so no network connection is required to do a lookup.
The latest manufacturer codes from the IEEE have been imported, and the app will download updated information on every launch if connected to a network.
The database is stored locally, so no network connection is required to do a lookup.
The latest manufacturer codes from the IEEE have been imported, and the app will download updated information on every launch if connected to a network.
🆕 What's New · v5.0
Fixed for iOS 26, added reverse search, search history, one click copy, and will auto-paste if a MAC is in your clipboard.
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-03
💲
Went paid — introduced $1.99 price point
2025-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-03
⭐
Rating ↓ 3.17 → 2.86 (dropped 0.31★)
2022-07
⭐
Rating ↓ 3.60 → 3.17 (dropped 0.43★)
2021-10
⭐
Rating ↓ 4.25 → 3.60 (dropped 0.65★)
2009-12
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2009-04
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 0★ | 0 | — |
| 🇬🇧 GB | 0★ | 0 | — |
| 🇩🇪 DE | 0★ | 0 | — |
| 🇫🇷 FR | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇨🇦 CA | 0★ | 0 | — |
| 🇦🇺 AU | 1★ | 1 | 1★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇮🇳 IN | 0★ | 0 | — |
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- MacLookup - MAC Address Search
- Developer
- Steven Eppler
- Bundle ID
- com.epplersoft.maclookup
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.maclookupapp.com
- Tagline
- Eppler Software
- Description
- iOS, macOS, and open-source software by Steven Eppler.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.1K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
⭐Recent App Store Reviews9 latest · avg 2.44★ · 33.3% 5★ · 55.6% 1★
5★3 (33%)
4★0 (0%)
3★0 (0%)
2★1 (11%)
1★5 (56%)
+0 ratings/week
Praise: recommend ×2 great ×2 love ×1 best ×1
Top positive
★★★★★ Extremely handy
This is one of those rare apps for my iPhone that actually gets used. If you work with networks, you have had to do this at some point. Imagine having a full IEEE manufacturers MAC database in your pocket. The spinner lookup is fast and eas…
★★★★★ Great app!
I love how this app is so easy to use. This a great tool to have for anyone that works with networks. Great job!…
Top negative
★☆☆☆☆ Doesn’t work
Doesn’t work…
★☆☆☆☆ No
Not sure how this app works. Maybe it doesn’t work with my iOS?
No help, no instructions.…
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More by Steven Eppler
View all →📦 Portfolio summaryINDIE studio
2apps·$8K/mocombined
⚠ Concentrated — top app contributes 99% of combined revenue (single-app dependency)
Similar apps in Utilities
About this analysis
Why low confidence: only 0 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
MacLookup - MAC Address Search is a very early-stage iOS app in the utilities space with weak public traction — only 0 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does MacLookup - MAC Address Search make per month?▴
Low-confidence model estimate. MacLookup - MAC Address Search has only 0 App Store ratings, so our revenue model has very little signal to work with — treat the ~$8.1K/mo figure as directional only, not a verified MRR. No founder-verified revenue data is available for this app. See methodology for the formula and confidence bands.
What apps are like MacLookup - MAC Address Search?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is MacLookup - MAC Address Search built with?▴
Our heuristic places MacLookup - MAC Address Search on the Native iOS (Swift / UIKit) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (SwiftUI).
Is MacLookup - MAC Address Search still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 2 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
When was MacLookup - MAC Address Search last updated?▴
MacLookup - MAC Address Search last shipped a new version on 2026-03-03 — 2 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes MacLookup - MAC Address Search?▴
MacLookup - MAC Address Search is published by Steven Eppler on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is MacLookup - MAC Address Search's BU Score?▴
MacLookup - MAC Address Search has a BU Score of 5/100 (Niche). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.