52
BU Score
Solid
The Habit Factor® PRO
✍️ bumetric analysis
“
The Habit Factor® PRO is an iOS app from Equilibrium Enterprises, Inc in the Productivity category, currently rated 4.2★ across 11 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Our BU Score puts it at 52: Solid (established niche player). For a Productivity app, that means established niche player.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Good rating (4.2★)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (11 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 30 MB🔞 4+📱 iOS 12.0+🔖 v7.6🔄 updated 10mo ago🌐 EN📂 Productivity💰 Paid🚀 Launched 2009 (16y old)
📝 About this app
"With regular use of The Habit Factor®, you can develop any habit necessary to achieve any goal you set for yourself." ~Brian Tracy (Personal Development Living Legend and productivity expert)
The Habit Factor® revolutionized both the Productivity & Self-Help marketplaces back in 2009 by introducing a simplified and innovative process to achieve your goals more quickly! Today, The Habit Factor® is the only habit tracker featuring, Habit Alignment Technology™ including a walk-thru Wizard to help you get setup more quickly!
As seen In: TEDx, NY Times | C|Net | Mashable.com | Lifehacker.com | Lifehack.org | KUSP.org | US News & World Report | Southwest Airlines, Spirit Magazine | dozens of other top productivity blogs!
The Habit Factor® is the professional's choice for positive behavior change and habit development. There’s a reason top coaches, consultants, trainers, Professional athletes, Olympians, PhD’s and the very best learning institutions world-wide have adopted and recommend The Habit Factor®.
Thousands around the world follow P.A.R.R.: Plan, Act, Record & Reassess, The Habit Factor's method to build positive habits more quickly.
Frustrated by all the copycat Habit Trackers?
• No Subscription required! • NO annoying ads!
• The ONLY app to feature Habit Alignment Technology™
• The only app to feature the PARR method to build your habits more quickly
• Use the Walk-thru Wizard to get setup more quickly!
• NO EMAIL Acct or LOGIN required
• ADD a PHOTO to your goals!
• The Habit Factor® is praised by top coaches, trainers & PhD's internationally!
• As one reviewer put it, "The only goals & habits app actually designed for Adults!"
"Great work on The Habit Factor®! It's all about habits. Good ones or bad ones, they make a huge impact!" ~Roz Savage Ocean Rower, Eco Activist, Author, Speaker
FEATURE SET:
- Walk-thru Wizard to implement Habit Alignment Technology™
- Habit Alignment Charting
- Streaks Charting!
- Updated User Interface (designed for iPhone not web)
- Capture your motivational reasons!
- *NEW, quickly setup default 4 week tracking period
- Custom Tracking Periods; week, month, custom or none.
- Select target days for habits
- BALANCE! Track key wellness categories; Mind, Body, Spirit and Social
- Daily Tracking Notes!
- Sort/Prioritize Habits and Goals
- Chart habit or goal data
- Too many to list!!
Get the most out of the app, Subscribe to the top-ranked, "Habits 2 Goals" podcast and visit the blog at http://thehabitfactor.com
>>KEEP THE FEEDBACK COMING! THANK YOU!
The Habit Factor® revolutionized both the Productivity & Self-Help marketplaces back in 2009 by introducing a simplified and innovative process to achieve your goals more quickly! Today, The Habit Factor® is the only habit tracker featuring, Habit Alignment Technology™ including a walk-thru Wizard to help you get setup more quickly!
As seen In: TEDx, NY Times | C|Net | Mashable.com | Lifehacker.com | Lifehack.org | KUSP.org | US News & World Report | Southwest Airlines, Spirit Magazine | dozens of other top productivity blogs!
The Habit Factor® is the professional's choice for positive behavior change and habit development. There’s a reason top coaches, consultants, trainers, Professional athletes, Olympians, PhD’s and the very best learning institutions world-wide have adopted and recommend The Habit Factor®.
Thousands around the world follow P.A.R.R.: Plan, Act, Record & Reassess, The Habit Factor's method to build positive habits more quickly.
Frustrated by all the copycat Habit Trackers?
• No Subscription required! • NO annoying ads!
• The ONLY app to feature Habit Alignment Technology™
• The only app to feature the PARR method to build your habits more quickly
• Use the Walk-thru Wizard to get setup more quickly!
• NO EMAIL Acct or LOGIN required
• ADD a PHOTO to your goals!
• The Habit Factor® is praised by top coaches, trainers & PhD's internationally!
• As one reviewer put it, "The only goals & habits app actually designed for Adults!"
"Great work on The Habit Factor®! It's all about habits. Good ones or bad ones, they make a huge impact!" ~Roz Savage Ocean Rower, Eco Activist, Author, Speaker
FEATURE SET:
- Walk-thru Wizard to implement Habit Alignment Technology™
- Habit Alignment Charting
- Streaks Charting!
- Updated User Interface (designed for iPhone not web)
- Capture your motivational reasons!
- *NEW, quickly setup default 4 week tracking period
- Custom Tracking Periods; week, month, custom or none.
- Select target days for habits
- BALANCE! Track key wellness categories; Mind, Body, Spirit and Social
- Daily Tracking Notes!
- Sort/Prioritize Habits and Goals
- Chart habit or goal data
- Too many to list!!
Get the most out of the app, Subscribe to the top-ranked, "Habits 2 Goals" podcast and visit the blog at http://thehabitfactor.com
>>KEEP THE FEEDBACK COMING! THANK YOU!
🆕 What's New · v7.6
- Habit Notes can be exported to cvs file
- Minor bugfixes
- Minor bugfixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- The Habit Factor® PRO
- Developer
- Equilibrium Enterprises, Inc
- Bundle ID
- com.equilibrium.thehabitfactor
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- EN
Company
- Website
- thehabitfactor.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.7K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth11 ratings+-96% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More by Equilibrium Enterprises, Inc
View all →
Full revenue analysis
Read the article-style breakdown for The Habit Factor® PRO: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.