UpToDate
60
Quality Score
Solid
UpToDate
by UpToDate, Inc.
Medium confidence
✍️ bumetric analysis
“
UpToDate is an iOS app from UpToDate, Inc. in the Education category, currently rated 3.7★ across 533 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 60: Solid (established niche player). For a Education app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$275/mo · 11K ratings · 4.3★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$65K
↳ What it cost to build · not monthly revenue
Likely range $50K – $90K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~5 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (56 MB) | +$2K |
| ⚙ Education complexity ×1.20 | +$10K |
Total estimate
$65K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $250K · 14× MRR multiple
💸
~2.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| 🏷 Education category multiple | +6% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
14× MRR
👥 Estimated audience size
45K
Lifetime downloads (US-equivalent)
Monthly active
8.1K
Daily active
2.4K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
5.2
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.68★ across 533 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($13K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| subscriptionREVIEW | +$2,500 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (16 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (533 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.2.3
- Bug fixes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- UpToDate
- Developer
- UpToDate, Inc.
- Bundle ID
- com.uptodate.uptodate
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 17+
- Languages
- NL, EN, FR, DE, ID, IT, JA, KO, PL, PT, RU, ZH, ES, ZH, TR, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $13.9K/mo
- Top-grossing rank
- Outside top 100 in US Education
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth533 ratings+124% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
UpToDate is the clinical decision support solution trusted by over 3M healthcare professionals to help improve care delivery and patient outcomes.
Now powered by UpToDate Expert AI, a generative AI experience built on rigorously maintained UpToDate clinical intelligence to delivers fast, clinically grounded answers through a conversational interface.… View full description on the official store →
Now powered by UpToDate Expert AI, a generative AI experience built on rigorously maintained UpToDate clinical intelligence to delivers fast, clinically grounded answers through a conversational interface.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 56 MB🔞 17+📱 iOS 18.0+🔖 v4.2.3🔄 updated 0d ago🌐 NL, EN, FR, DE, ID +11📂 Education💰 Paid
📅
What Worked™ · Development Pipeline
16 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v4.2.2 → v4.2.3
→ 30 days after: revenue +$13.9K/mo · rating −0.06★ · reviews +22 high confidence
2026-05
🔧
Shipped update — v4.2.0 → v4.2.2
→ 30 days after: reviews +11 high confidence
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +11 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.91★ · reviews +189 high confidence
2026-03
⭐
Rating ↑ 2.89 → 3.80 (improved 0.91★)
→ 30 days after: rating +0.91★ · reviews +189 high confidence
2013-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2013-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.28★ · reviews +19 low · multiple changes
2011-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +7 medium · co-occurring
2011-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.07★ · reviews +14 low · multiple changes
2011-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.07★ · reviews +9 high confidence
2011-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.07★ · reviews +24 high confidence
2011-08
⭐
Rating ↓ 4.17 → 3.86 (dropped 0.31★)
→ 30 days after: reviews +15 medium · co-occurring
2011-07
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
→ 30 days after: reviews +15 low · multiple changes
2011-07
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
→ 30 days after: rating +3.00★ · reviews +18 low · multiple changes
2011-07
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
→ 30 days after: rating +3.00★ · reviews +18 low · multiple changes
2011-04
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 3.52941★ | 34 | 3.52941★ this version |
| 🇧🇷 BR | 4.35365★ | 82 | 4.35365★ this version |
| 🇨🇦 CA | 3.02667★ | 75 | 3.02667★ this version |
| 🇩🇪 DE | 3.83333★ | 24 | 3.83333★ this version |
| 🇫🇷 FR | 4.71429★ | 7 | 4.71429★ this version |
| 🇬🇧 GB | 2.54717★ | 53 | 2.54717★ this version |
| 🇮🇳 IN | 3.44275★ | 131 | 3.44275★ this version |
| 🇯🇵 JP | 3.66667★ | 12 | 3.66667★ this version |
| 🇺🇸 US | 3.57592★ | 573 | 3.57592★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for UpToDate: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 533 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does UpToDate make per month?▴
Based on our ML-calibrated revenue forecast, UpToDate earns approximately $13K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like UpToDate?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes UpToDate?▴
UpToDate is published by UpToDate, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is UpToDate's BU Score?▴
UpToDate has a BU Score of 60/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.