Southwest Airlines: Travel App
88
Quality Score
Excellent
Southwest Airlines: Travel App
by Southwest Airlines Co.
High confidence
✍️ Bumetric analysis
“
This travel utility app directly serves Southwest Airlines customers, competing with other airline-specific apps like Delta and United, along with broader travel aggregators such as Kayak and Expedia. Its extremely high rating from millions of users signals exceptional user satisfaction and deep market penetration, indicating a mature product with established traction rather than an early-stage growth app. The freemium model here is typical for airline apps, where the core functionality (booking, check-in) is free, and monetization primarily comes from flight sales and premium add-ons like early boarding or extra legroom. A common monetization observation in this category is that while direct IAP revenue from features is minimal, the app acts as a critical conversion funnel for high-value flight bookings, making its primary revenue impact indirect but substantial.
BU Score 88 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Forecast monthly revenue
—/mo
Founder-confirmed monthly revenue
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
582 snapshots on record
Rating
4.8
Reviews
7,118,746 reviews
Forecast Revenue / mo
$700K
Snapshots tracked
582
since Feb 2026
🤖Also on Android
$63/mo · 166K ratings · 4.4★
View →
📊
BU Investment Matrix
High risk · 39/100BIG TIERFREE (NO MONETIZATION)structural problemsRevenue Strength
0.0
Product Quality
8.2
Market Position
2.0
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
7.8
Founder Strength
3.0
Monetization Maturity
0.5
- 💰 Revenue: Pre-revenue or unknown — $0 - $0/mo · BIG tier · high confidence, trajectory unclear.
- ⭐ Quality: 4.84★ across 7,118,746 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — rating drift -1.94 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: No verified revenue — acquisition only makes sense for tech / userbase / brand.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (7,118,746 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v13.19.0
We've made improvements and fixed bugs for a smoother ride.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Southwest Airlines: Travel App
- Developer
- Southwest Airlines Co.
- Bundle ID
- com.southwest.iphoneprod
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $700K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth7,178,496 ratings+2% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter8 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The Southwest® app lets you easily book flights, hotels, cars, cruises, or vacation packages. Enjoy a seamless travel experience with easy check-ins, flight changes, and low-cost flights all in the palm of your hand. View boarding passes and add flight extras, such as Priority Boarding, through the “My Trips” tab. Rapid Rewards® Members can earn and redeem Rapid Rewards points1 for qualifying Southwest purchases, flights, hotel bookings, or vacations.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 351 MB🔞 4+📱 iOS 17.0+🔖 v13.19.0🔄 updated 1mo ago🌐 EN📂 News💰 Free🚀 Launched 2009 (16y old)
📅
What Worked™ · Development Pipeline
19 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Updated 2 store screenshots
2026-08
🔧
Shipped update — v13.17.0 → v13.19.0
→ 30 days after: reviews +39,428 high confidence
2026-07
🔧
Shipped update — v13.14.1 → v13.17.0
→ 30 days after: reviews +67,468 medium · co-occurring
2026-07
🔧
Shipped update — v13.13.3 → v13.14.1
→ 30 days after: reviews +40,087 medium · co-occurring
2026-07
🔧
Shipped update — v13.12.3 → v13.13.3
→ 30 days after: reviews +55,048 high confidence
2026-06
🔧
Shipped update — v13.12.2 → v13.12.3
→ 30 days after: reviews +55,701 medium · co-occurring
2026-06
🔧
Shipped update — v13.11.0 → v13.12.2
→ 30 days after: reviews +55,382 medium · co-occurring
2026-06
🔧
Shipped update — v13.10.0 → v13.11.0
→ 30 days after: reviews +57,500 high confidence
2026-05
🔧
Shipped update — v13.9.1 → v13.10.0
→ 30 days after: reviews +59,239 high confidence
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +46,226 medium · co-occurring
2026-05
🔧
Shipped update — v? → v13.9.1
→ 30 days after: rating +0.14★ · reviews +128,297 low · multiple changes
2026-03
⭐
Rating ↑ 2.28 → 4.70 (improved 2.42★)
→ 30 days after: rating +2.52★ · reviews +6,921,669 medium · co-occurring
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.52★ · reviews +6,921,669 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: rating +2.52★ · reviews +6,921,693 medium · co-occurring
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +3.70★ · reviews +6,922,046 low · multiple changes
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +3.70★ · reviews +6,922,046 low · multiple changes
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +3.70★ · reviews +6,922,046 low · multiple changes
2026-02
⭐
Rating ↑ 1.00 → 2.33 (improved 1.33★)
→ 30 days after: rating +3.70★ · reviews +6,922,046 low · multiple changes
2026-02
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +3.70★ · reviews +6,922,046 low · multiple changes
📸
Store Page History
2 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
2 ver.
2 ver.
2026-08-04
2026-09-04
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-04
2026-09-04
🗣
Voice of Customer
Based on 643 reviews across 9 markets● 57% positive · ● 12% neutral · ● 31% negative · Rating drift: -1.94★ (declining — recent 50: 2.9★ vs lifetime: 4.84★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.49
🇦🇺 AU
+0.45
🇮🇳 IN
+0.43
🇫🇷 FR
+0.33
🇬🇧 GB
+0.29
🇺🇸 US
+0.19
🇯🇵 JP
+0.01
🇩🇪 DE
-0.03
🇧🇷 BR
-0.14
Top praise themes
customer service ×15 easy navigate ×12 user friendly ×12 boarding pass ×10 super easy ×8 thank making ×7 easy easy ×6 easy check ×6
Top complaint themes
boarding pass ×27 boarding group ×18 boarding passes ×13 middle seat ×11 apple wallet ×11 credit card ×8 pre check ×7 user friendly ×6
Risk signals
Refund mentions: 0.8%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.84144★ | 7,208,304 | 4.84144★ this version |
| 🇬🇧 GB | 4.74144★ | 4,177 | 4.74144★ this version |
| 🇩🇪 DE | 4.60784★ | 1,173 | 4.60784★ this version |
| 🇫🇷 FR | 4.6534★ | 603 | 4.6534★ this version |
| 🇯🇵 JP | 4.71619★ | 1,198 | 4.71619★ this version |
| 🇨🇦 CA | 4.80768★ | 12,240 | 4.80768★ this version |
| 🇦🇺 AU | 4.81149★ | 3,204 | 4.81149★ this version |
| 🇧🇷 BR | 4.87223★ | 861 | 4.87223★ this version |
| 🇮🇳 IN | 4.86275★ | 3,898 | 4.86275★ this version |
🔔
Track this app’s revenue
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ONE-TIME · BUILD
💰 Estimated build cost
$210K
↳ What it cost to build · not monthly revenue
Likely range $160K – $285K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (351 MB) | +$40K |
| ⚙ News complexity ×1.20 | +$18K |
| ⚙ 16.8y maintenance × ~1-person team | +$100K |
Total estimate
$210K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$15.0M
↳ What it would sell for · not monthly revenue
Marketplace range $11.0M – $19.5M · 21× MRR multiple
💸
~71× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 16.8y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 News category multiple | -5% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
21× MRR
👥 Estimated audience size
597.5M
Lifetime downloads (US-equivalent)
Monthly active
17.5M
Daily active
7.8M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 📅 16.8y of rating accumulation | -30% |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 351 MB |
| 🏷 Category context | News |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
15%
Last shipped 2026-08-24 · 32 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 32 days since last update | Healthy release cadence |
Verdict
Active
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Southwest Airlines: Travel App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 7,118,746 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Southwest Airlines make per month?▴
Based on our ML-calibrated revenue forecast, Southwest Airlines earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Southwest Airlines profitable?▴
With estimated build cost $210K and monthly revenue $700K, Southwest Airlines looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Southwest Airlines have?▴
Estimated audience: ~597.5M lifetime downloads, ~17.5M monthly active users, and ~7.8M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Southwest Airlines?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Southwest Airlines built with?▴
Our heuristic places Southwest Airlines on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Southwest Airlines still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Southwest Airlines sell for?▴
Estimated acquisition value: $15.0M (marketplace range $11.0M – $19.5M). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Southwest Airlines last updated?▴
Southwest Airlines last shipped a new version on 2026-08-24 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Southwest Airlines?▴
Southwest Airlines is published by Southwest Airlines Co. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Southwest Airlines's BU Score?▴
Southwest Airlines has a BU Score of 88/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.