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83
BU Score
Excellent

Southwest Airlines: Travel App

4.8 ✍️ Editor
✍️ BU Analytics Review

Southwest Airlines: Travel App is an iOS app from Southwest Airlines Co. in the Travel category, currently rated 4.8★ across 7,011,859 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 83Excellent (strong product-market fit). For a Travel app, that means strong product-market fit.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (7,011,859 ratings)METRIC
+$12,000
Excellent rating (4.8★)METRIC
+$2,200
cancelledREVIEW
−$1,500
Mature app (16y old)METRIC
+$1,500
slowREVIEW
−$1,200
priceyREVIEW
−$800
Ad-supported / freemiumMETRIC
+$600
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
May 24
Dec 24
Jan 25
Feb 25
Mar 25
Jul 25
Feb 26
Mar 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 452 MB🔞 4+📱 iOS 17.0+🔖 v13.9.1🔄 updated 6d ago🌐 EN📂 Travel💰 Free🚀 Launched 2009 (16y old)

📝 About this app

The Southwest® app lets you easily book flights, hotels, cars, cruises, or vacation packages. Enjoy a seamless travel experience with easy check-ins, flight changes, and low-cost flights all in the palm of your hand. View boarding passes and add flight extras, such as Priority Boarding, through the “My Trips” tab. Rapid Rewards® Members can earn and redeem Rapid Rewards points1 for qualifying Southwest purchases, flights, hotel bookings, or vacations. Enjoy the best travel experience from booking a flight or vacation to planning last-minute trips with the Southwest airline ticket and travel booking app.

Southwest app features:
Flight booking and day-of travel
- Access low-cost fares with Southwest Airlines®
- Travel with ease as you search, book, and manage your flight
- View your gate information, boarding position, flight status, and more in the “My Trips” tab
- Customers can now purchase Priority Boarding to board ahead of group one2

Book hotels with Southwest
- Explore more travel experiences with each hotel booking
- View and manage your reservation and find hotel deals

Boarding passes on the go
- Mobile boarding passes for all Passengers on your trip 24 hours in advance
- Flight number, confirmation number, boarding time, tier status, and TSA PreCheck® details found in one place
- Save your mobile boarding passes to Wallet for convenience


Visit the top travel destinations with Getaways by SouthwestTM
- Book your entire vacation package—flight, hotel, rental car—all in one place. It’s our most flexible way to vacation
- It’s never been easier to get away for vacations. Cancel or make changes to your package up to 10 minutes prior to your first departure3
- Use the in-app booking widget to search vacation packages in 30+ popular destinations like Las Vegas, Hawaii, Cancun, and more

Access inflight entertainment
- Use the app to take you to our Inflight Entertainment Portal, where you can watch free live TV, access free on-demand TV episodes, and view free movies4

Earn Rapid Rewards points when you travel
- Sign up for Rapid Rewards and earn points on your flights. Did you forget to add your Rapid Rewards number during booking? No worries, add it after booking your flight and earn points1

Book a flight, schedule pickups and drop-offs, enjoy fast and easy hotel booking, and embrace last-minute flights for your next spontaneous vacation—all with Southwest.

Disclaimers:
1All Rapid Rewards® rules and regulations apply and can be found at https://www.southwest.com/about-southwest/terms-and-conditions/rapid-rewards/.
2Certain exclusions may apply. Priority Boarding is nonrefundable.

3Bookings canceled or changed 72 hours before your first flight’s scheduled departure will be refunded in the form of vacation travel credits less any optional travel charges & travel insurance. Bookings changed or canceled 72 hours–10 minutes before your first flight’s scheduled departure may be subject to supplier penalties. Bookings must be canceled or changed at least 10 minutes before your first flight’s scheduled departure time or funds will be forfeited. Any eligible credits will be less nonrefundable air travel charges & travel insurance. Subject to Getaways by SouthwestTM Terms & Conditions: https://www.southwest.com/vacations/terms-and-conditions/

4 Where available. Available only on WiFi-enabled designated aircraft. Due to licensing restrictions, on WiFi-enabled international flights, free live TV may not be available for the full duration of the flight. Texting only allows access to iMessage and WhatsApp (which must be downloaded and activated before connecting to SouthwestWiFi).

🆕 What's New · v13.9.1

We've made some improvements and fixed bugs for a smoother ride.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Southwest Airlines: Travel App
Developer
Southwest Airlines Co.
Bundle ID
com.southwest.iphoneprod
App Store URL
Open in App Store
Category
Travel
Content rating
4+
Languages
EN

Company

Website
Not found
Tagline
Southwest Airlines | Airline Tickets and Low Fares
Description
Find low fares to top destinations and plan your travel today. Book Southwest flights, rental cars, and hotels on southwest.com.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$9.2K/mo
Top-grossing rank
Outside top 100 in US Travel
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "Southwest Airlines: Travel App" does not generate direct revenue through in-app purchases or subscriptions, as explicitly stated by Sensor Tower. The app serves as a crucial booking and travel management tool for Southwest Airlines Co.'s core business, facilitating flight sales, hotel bookings, and other travel services, which contribute to the airline's overall revenue. More bookings occur through the Southwest mobile app than on other platforms combined.
Sources mentioned: Sensor Tower, Southwest Airlines Co., Adapty
Recent App Store Reviews49 latest · avg 2.63★ · 26.5% 5★ · 40.8% 1★
5★
13 (27%)
4★
3 (6%)
3★
6 (12%)
2★
7 (14%)
1★
20 (41%)
+9,565 ratings/week
Praise: love ×6 great ×2 best ×2 recommend ×1Complaints: refund ×3 expensive ×1 hate ×1 scam ×1 terrible ×1
Top positive
★★★★★ Southwest is our favourite
Grateful for the ease of service through the app. Southwest is always our go to airline. As long as it’s an option we’ll always choose our flight with them.…
★★★★★ Rate 5
Very helpful & quick…
Top negative
★☆☆☆☆ Touchless and precheck don’t show up
My KTN is entered and worked for pre-check. It is still in my app and added touchless opt in but it will not enter precheck does not get add d to ticket. Waste of my time and makes me late for flights…
★☆☆☆☆ Horrible Day
After getting through ATL.. delayed and have to stay over in Phoenix. No hotel…
📈Ratings growth7,014,112 ratings+11% lifetimeShow 3-year history estimate ▾May 2023Feb 2025May 2026
Tracked (6 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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