77
BU Score
Strong
Urban Outfitters
✍️ BU Analytics Review
“
Urban Outfitters is an iOS app from Urban Outfitters in the Shopping category, currently rated 4.9★ across 534,842 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 77 — Strong (healthy traction). For a Shopping app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (534,842 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (5 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 137 MB🔞 12+📱 iOS 17.0+🔖 v26.5.1🔄 updated 1w ago🌐 EN, FR, DE, IT, ES📂 Shopping💰 Free🚀 Launched 2010 (16y old)
📝 About this app
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding.
The UO app brings the best of Urban Outfitters to your mobile device:
- UO Rewards — Get special offers and discounts, earn exclusive rewards and enter to win prizes as a UO Rewards member.
- Wish Lists — Create, customize and share up to 5 UO Wish Lists.
- Shop — Find the newest arrivals, exclusive collections and more. Explore our expanded product selection with enhanced search and express checkout. Easily shop by look or favorite brand from any product page and watch videos of select products.
- Discover — Explore our curated feed for the latest trends and looks, plus get real-time inspiration from our @urbanoutfitters community.
- Account — Keep track of your orders, get delivery details, access previous purchases and more. Locate and bookmark nearby UO stores using our Find a Store feature.
The UO app brings the best of Urban Outfitters to your mobile device:
- UO Rewards — Get special offers and discounts, earn exclusive rewards and enter to win prizes as a UO Rewards member.
- Wish Lists — Create, customize and share up to 5 UO Wish Lists.
- Shop — Find the newest arrivals, exclusive collections and more. Explore our expanded product selection with enhanced search and express checkout. Easily shop by look or favorite brand from any product page and watch videos of select products.
- Discover — Explore our curated feed for the latest trends and looks, plus get real-time inspiration from our @urbanoutfitters community.
- Account — Keep track of your orders, get delivery details, access previous purchases and more. Locate and bookmark nearby UO stores using our Find a Store feature.
🆕 What's New · v26.5.1
Discover the Urban Outfitters app and shop everything from our latest clothing collections to favorite brands like Out From Under, BAGGU, Birkenstock and more. Plus, browse new arrivals to find BDG jeans, must-have dresses, accessories, gifts, furniture, vinyls and home décor.
The latest version of the UO app is updated with performance enhancements for a seamless experience. New features include:
• Liquid Glass – The app now supports Apple’s new iOS 26 Liquid Glass visual design for a cleaner, modern look.
• Visual Intelligence – The app is now integrated with Apple’s iOS 26 Visual Intelligence to enhance the visual search experience.
The latest version of the UO app is updated with performance enhancements for a seamless experience. New features include:
• Liquid Glass – The app now supports Apple’s new iOS 26 Liquid Glass visual design for a cleaner, modern look.
• Visual Intelligence – The app is now integrated with Apple’s iOS 26 Visual Intelligence to enhance the visual search experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Urban Outfitters
- Developer
- Urban Outfitters
- Bundle ID
- com.uo.StoreLocator
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- EN, FR, DE, IT, ES
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $3.8K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources do not provide a specific revenue estimate for the Urban Outfitters iOS app. While Urban Outfitters, Inc. reported an annual revenue of $6.165 billion for the fiscal year ending January 31, 2026, and its e-commerce website urbanoutfitters.com generated $55.6 million in revenue in March 2026, these figures represent the overall company or its website, not the dedicated iOS app. The app primarily functions as an e-commerce platform to drive sales for the retail brand.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, AltIndex, Similarweb, Macrotrends, Companies Market Cap, Stock Analysis, ECDB
⭐Recent App Store Reviews49 latest · avg 3.08★ · 44.9% 5★ · 36.7% 1★
5★22 (45%)
4★1 (2%)
3★3 (6%)
2★5 (10%)
1★18 (37%)
+1,307 ratings/week
Praise: love ×12 great ×7 favorite ×2 best ×1 amazing ×1Complaints: refund ×2 terrible ×1 expensive ×1 bug ×1
Top positive
★★★★★ Great Jeans, Easy Shopping
Bought a pair of jeans at the Urban Outfitters in downtown Phoenix. Smooth experience, friendly staff, and the jeans fit great. Would shop here again.…
★★★★★ Great deals!
Just recently started shopping with urban outfitters in last few weeks! I’m loving the sheet sets and some of the clothes! And so many great sale deals with the holidays coming up, so I’m also getting gifts as well as things for myself! Ver…
Top negative
★☆☆☆☆ absolute POS
would give zero stars if possible…
★☆☆☆☆ 0 stars
I would give it a 0 but I can’t. Every time I order something it goes to back order or out of stock after it takes my payment. Never had a good experience with this app. I’m always chasing an order I spent money on Months ago and never get …
📈Ratings growth534,889 ratings+9% lifetimeShow 3-year history estimate ▾
Tracked (50 weeks) Pre-tracking estimate (33 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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