Ashley Madison Discreet Dating
75
Quality Score
Strong
✍️ Bumetric analysis
“
Ashley Madison Discreet Dating is an iOS app from Ruby Life Inc. in the Social Networking category, currently rated 4.0★ across 75,891 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 75: Strong (healthy traction). For a Social Networking app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$27.1K
per month
→
12-mo forecast
$28.1K – $58.7K
per month
→
24-mo forecast
$34.7K – $104.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
284 snapshots on record
Rating
4.0
Reviews
75,891 reviews
Forecast Revenue / mo
$27.1K
Snapshots tracked
284
since Nov 2024
🤖Also on Android
$160/mo · 21K ratings · 2.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$250K
↳ What it cost to build · not monthly revenue
Likely range $190K – $340K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~9 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (253 MB) | +$40K |
| ⚙ Social Networking complexity ×1.70 | +$63K |
| ⚙ 15.7y maintenance × ~1-person team | +$93K |
Total estimate
$250K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $375K – $700K · 19× MRR multiple
💸
~2.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 15.7y proven track record | +20% |
| 🏷 Social Networking category multiple | +5% |
Final multiple
19× MRR
👥 Estimated audience size
4.8M
Lifetime downloads (US-equivalent)
Monthly active
235K
Daily active
125K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 📅 15.7y of rating accumulation | -30% |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
53% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 253 MB |
| 🏷 Category context | Social Networking |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-02 · 29 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 29 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$27.1K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$25.7K – $42.9K
12 months
$28.1K – $58.7K
24 months
$34.7K – $104K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.2
Product Quality
8.1
Revenue Strength
4.4
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $18K - $40K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.05★ across 75,891 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $487K-$867K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (75,891 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (16 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Good rating (4.0★)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.17.0
Made adjustments to improve app performance and stability.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Ashley Madison Discreet Dating
- Developer
- Ruby Life Inc.
- Bundle ID
- com.avidlifemedia.ashleymadison
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 17+
- Languages
- NL, EN, FI, FR, DE, HE, IT, JA, KO, NB, PT, RU, ZH, ES, SV, ZH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $27.1K/mo
- Top-grossing rank
- 🇨🇦#17 /100 🇦🇺#22 /100 🇧🇷#41 /100 🇬🇧#45 /100 🇺🇸#70 /100 🇮🇳#72 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth78,052 ratings+17361% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank6 countries
🇨🇦CA#17 /100
🇦🇺AU#22 /100
🇧🇷BR#41 /100
🇬🇧GB#45 /100
🇺🇸US#70 /100
🇮🇳IN#72 /100
📊Category Rank Trajectory#17 now · best #17 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Ashley Madison®: Discreet Dating
Unlock desire with Ashley Madison® - the discreet dating app built on ethical discretion.
Available in 40+ countries. 91 million Members since 2002 (and counting).
YOUR DESIRES, YOUR RULES.
Whether you’re seeking a new spark, exploring non-monogamy, or navigating the world of polyamory, Ashley Madison connects you with a community that speaks your language—all while keeping you in total control of your privacy.
PRIVACY ISN’T AN OPTION, IT’S OUR STANDARD.… View full description on the official store →
Unlock desire with Ashley Madison® - the discreet dating app built on ethical discretion.
Available in 40+ countries. 91 million Members since 2002 (and counting).
YOUR DESIRES, YOUR RULES.
Whether you’re seeking a new spark, exploring non-monogamy, or navigating the world of polyamory, Ashley Madison connects you with a community that speaks your language—all while keeping you in total control of your privacy.
PRIVACY ISN’T AN OPTION, IT’S OUR STANDARD.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 253 MB🔞 17+📱 iOS 16.0+🔖 v8.17.0🔄 updated 4w ago🌐 NL, EN, FI, FR, DE +11📂 Social Networking💰 Free🚀 Launched 2011 (15y old)
📅
What Worked™ · Development Pipeline
19 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Replaced 1 store screenshot
2026-09
🔧
Shipped update — v8.15.0 → v8.17.0
→ 30 days after: reviews +608 high confidence
2026-08
📦
Bundle ↑ 177MB → 261MB — likely major code refresh
→ 30 days after: reviews +608 high confidence
2026-08
🔧
Shipped update — v8.13.0 → v8.15.0
→ 30 days after: reviews +1,198 high confidence
2026-07
🔧
Shipped update — v8.11.0 → v8.13.0
→ 30 days after: reviews +1,042 high confidence
2026-06
🔧
Shipped update — v8.8.0 → v8.11.0
→ 30 days after: reviews +974 high confidence
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +522 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 1.44 → 3.80 (improved 2.36★)
2025-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +46 high confidence
2025-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.10★ · reviews +76 high confidence
2025-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.05★ · reviews +20 high confidence
2025-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +44 high confidence
2024-11
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.26★ · reviews +25 medium · co-occurring
2024-11
⭐
Rating ↑ 1.45 → 1.75 (improved 0.30★)
→ 30 days after: rating −0.26★ · reviews +25 medium · co-occurring
2024-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.26★ · reviews +25 low · multiple changes
2024-11
⭐
Rating ↓ 2.33 → 2.00 (dropped 0.33★)
→ 30 days after: rating −0.26★ · reviews +25 low · multiple changes
2024-11
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
→ 30 days after: rating −0.26★ · reviews +25 low · multiple changes
2024-11
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.26★ · reviews +25 medium · co-occurring
📸
Store Page History
1 SCREENSHOT CHANGEEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 3
2 ver.
2 ver.
2026-08-16
2026-09-15
🧪
Tech & Domain Intel — rubylife.com
- Tech stack
- Microsoft 365 · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Google Workspace · Loom
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 3.63275★ | 2,663 | 3.63275★ this version |
| 🇧🇷 BR | 4.27782★ | 4,377 | 4.27782★ this version |
| 🇨🇦 CA | 3.70097★ | 6,384 | 3.70097★ this version |
| 🇩🇪 DE | 3.79245★ | 212 | 3.79245★ this version |
| 🇫🇷 FR | 3.8303★ | 165 | 3.8303★ this version |
| 🇬🇧 GB | 3.75471★ | 3,347 | 3.75471★ this version |
| 🇮🇳 IN | 3.67042★ | 355 | 3.67042★ this version |
| 🇯🇵 JP | 3.60996★ | 241 | 3.60996★ this version |
| 🇺🇸 US | 4.05023★ | 78,277 | 4.05023★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Ashley Madison Discreet Dating: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Ruby Life Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$32K/mocombined
⚠ Concentrated — top app contributes 84% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 75,891 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Ashley Madison Discreet Dating make per month?▴
Based on our ML-calibrated revenue forecast, Ashley Madison Discreet Dating earns approximately $27K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Ashley Madison Discreet Dating profitable?▴
With estimated build cost $250K and monthly revenue $27K, Ashley Madison Discreet Dating looks profitable — pays back its estimated build cost in roughly 9 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Ashley Madison Discreet Dating have?▴
Estimated audience: ~4.8M lifetime downloads, ~235K monthly active users, and ~125K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Ashley Madison Discreet Dating?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Ashley Madison Discreet Dating built with?▴
Our heuristic places Ashley Madison Discreet Dating on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Ashley Madison Discreet Dating still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 29 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Ashley Madison Discreet Dating sell for?▴
Estimated acquisition value: $500K (marketplace range $375K – $700K). Calculated as 19× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Ashley Madison Discreet Dating last updated?▴
Ashley Madison Discreet Dating last shipped a new version on 2026-09-02 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Ashley Madison Discreet Dating?▴
Ashley Madison Discreet Dating is published by Ruby Life Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Ashley Madison Discreet Dating's BU Score?▴
Ashley Madison Discreet Dating has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.