68
BU Score
Solid
Moonpig: Birthday Cards
✍️ BU Analytics Review
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Moonpig: Birthday Cards is an iOS app from Moonpig.com in the Shopping category, currently rated 4.8★ across 7,037 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 68 — Solid (established niche player). For a Shopping app, that means established niche player.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (7,037 ratings)METRIC | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Dec 24
Jan 25
Mar 25
May 25
Jul 25
Aug 25
Sep 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 159 MB🔞 12+📱 iOS 16.0+🔖 v9.45.0🔄 updated 2d ago🌐 NL, EN📂 Shopping💰 Free🚀 Launched 2017 (9y old)
📝 About this app
Send joy at the tap of a button with the Moonpig greeting cards app. We're living in uncertain times but one thing's for certain: it's never been easier to send personalised cards, custom birthday cards for next-day delivery. Browse thousands of personalised cards, upload your favourite photos, and send to your nearest and dearest in The United States or abroad when choosing our international postage. We deliver your cards worldwide, so you're never more than a few taps away from the people you love.
The Moonpig app is so much more than an online shopping app; we take pride in helping people turn something as simple as a piece of paper into a message of care. Whether you're creating birthday cards or Valentine’s Day cards, we're here to make their moment the most personal and heartfelt it can be.
What makes Moonpig unique?
· Stay connected, wherever you are: No stamp? No problem. With Moonpig you can make someone's day without even leaving the sofa.
· Find the perfect card for any occasion: Personalised birthday cards, Valentine’s Day cards Mother’s Day cards, anniversary cards, thank you cards and get-well cards – we've got all of these and many more.
· Make it personal: Choose from thousands of cards where you can upload your own photos and customise your text.
· Choose your card's size: We have standard, large and giant cards, and even postcards too.
· Send your card on the go: You can send it straight to their letterbox or back to you to sign (if you choose this option we'll pop in an extra envelope).
· Send personalised cards anywhere in the world: We've got delivery options to suit you, whether you need it to arrive ASAP or on a specific date.
· Never miss an occasion: Set up handy reminders for important dates and we'll make sure you send something in plenty of time.
· Cards from the brands you love: We've got hundreds of cards for men, women and children. Find everything from Disney cards to DC Comics and Harry Potter.
What special features does the app have?
· Use our virtual augmented reality (AR) tool to see and compare the sizes of cards in real life.
· Add your own handwritten message by taking a picture from your phone or using an Apple Pencil on iPad.
· Upload images to online cards and photo gifts straight from your iPhone or iPad. Zoom, rotate and crop them to size.
· Import special occasions like birthdays and anniversaries from your phone's calendar to the app.
· Set reminders – use it as a birthday countdown and never miss someone's special day again. Make sure you enable notifications!
· Upgraded to iOS 14? Discover our exclusive (and pretty clever) new reminder widget.
· Always get stuck on what to write? We have plenty of pre-written greeting card messages on the app to get you started.
· Use the in-app live chat to discuss any queries you have with Customer Services.
· Access exclusive offers only available to app customers.
· Checkout safely and securely using Apple Pay, PayPal, or debit/credit cards.
Download the Moonpig app and send love straight to their door.
The Moonpig app is so much more than an online shopping app; we take pride in helping people turn something as simple as a piece of paper into a message of care. Whether you're creating birthday cards or Valentine’s Day cards, we're here to make their moment the most personal and heartfelt it can be.
What makes Moonpig unique?
· Stay connected, wherever you are: No stamp? No problem. With Moonpig you can make someone's day without even leaving the sofa.
· Find the perfect card for any occasion: Personalised birthday cards, Valentine’s Day cards Mother’s Day cards, anniversary cards, thank you cards and get-well cards – we've got all of these and many more.
· Make it personal: Choose from thousands of cards where you can upload your own photos and customise your text.
· Choose your card's size: We have standard, large and giant cards, and even postcards too.
· Send your card on the go: You can send it straight to their letterbox or back to you to sign (if you choose this option we'll pop in an extra envelope).
· Send personalised cards anywhere in the world: We've got delivery options to suit you, whether you need it to arrive ASAP or on a specific date.
· Never miss an occasion: Set up handy reminders for important dates and we'll make sure you send something in plenty of time.
· Cards from the brands you love: We've got hundreds of cards for men, women and children. Find everything from Disney cards to DC Comics and Harry Potter.
What special features does the app have?
· Use our virtual augmented reality (AR) tool to see and compare the sizes of cards in real life.
· Add your own handwritten message by taking a picture from your phone or using an Apple Pencil on iPad.
· Upload images to online cards and photo gifts straight from your iPhone or iPad. Zoom, rotate and crop them to size.
· Import special occasions like birthdays and anniversaries from your phone's calendar to the app.
· Set reminders – use it as a birthday countdown and never miss someone's special day again. Make sure you enable notifications!
· Upgraded to iOS 14? Discover our exclusive (and pretty clever) new reminder widget.
· Always get stuck on what to write? We have plenty of pre-written greeting card messages on the app to get you started.
· Use the in-app live chat to discuss any queries you have with Customer Services.
· Access exclusive offers only available to app customers.
· Checkout safely and securely using Apple Pay, PayPal, or debit/credit cards.
Download the Moonpig app and send love straight to their door.
🆕 What's New · v9.45.0
Bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Moonpig: Birthday Cards
- Developer
- Moonpig.com
- Bundle ID
- com.commonagency.moonpig
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 12+
- Languages
- NL, EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Please select which country you want to send your order to
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $11.8M ($9.1M – $14.4M)AI low
- AI annual estimate
- $141.6M/yr
- ML model estimate / mo
- $4.2K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: LOW
Moonpig Group reported a last twelve months revenue of $508 million. Based on the company's 'app-first' strategy and the observation that app users purchase 15% more cards than web users, the iOS app 'Moonpig: Birthday Cards' is estimated to generate between $9.1 million and $14.4 million in monthly revenue, with an annual estimate of approximately $141.6 million.
Sources mentioned: Finbox, PortersFiveForce.com, ECDB, Macro Ops, InternetRetailing, FT.com, Matrix BCG, Adapty, Multiples.vc
⭐Recent App Store Reviews49 latest · avg 3.31★ · 49.0% 5★ · 30.6% 1★
5★24 (49%)
4★2 (4%)
3★3 (6%)
2★5 (10%)
1★15 (31%)
+3,699,858 ratings/week
Praise: great ×13 love ×10 recommend ×3 best ×3 excellent ×3Complaints: refund ×2 bug ×1 terrible ×1 expensive ×1 hate ×1
Top positive
★★★★★ Good selection
Very easy to order, however I was hoping to add flowers or others gifts with my card , but I could not find that for USA delivery, when I sent card to friend in london England , there were many options for gifts……
★★★★★ Love Moonpig Cards
I have been using this company for many, many years. It is always such fun and so easy when their website is working well. Through the years there have been many glitches but they have always been great to deal with. One word of advice, mak…
Top negative
★☆☆☆☆ No person to speak to
Cannot speak to a person twice I’ve ordered and no delivery and no refund…
★☆☆☆☆ Late delivery
Why say you can deliver an order on a specific day and not. Late delivery has happened multiple times now…
📈Ratings growth7,037 ratings+12931% lifetimeShow 3-year history estimate ▾
Tracked (59 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
