Gift Plan
68
Quality Score
Solid
Gift Plan
by Airsource
Medium confidence
✍️ Bumetric analysis
“
Gift Plan is an iOS app from Airsource in the Productivity category, currently rated 4.6★ across 210 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 68: Solid (established niche player). For a Productivity app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
58 snapshots on record
Rating
4.6
Reviews
210 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
58
since Dec 2010
ONE-TIME · BUILD
💰 Estimated build cost
$150K
↳ What it cost to build · not monthly revenue
Likely range $110K – $200K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Productivity complexity ×1.10 | +$5K |
| ⚙ 15.8y maintenance × ~1-person team | +$94K |
Total estimate
$150K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 19× MRR multiple
💸
~0.7× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 15.8y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Productivity category multiple | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
19× MRR
👥 Estimated audience size
11K
Lifetime downloads (US-equivalent)
Monthly active
660
Daily active
290
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 📅 15.8y of rating accumulation | -30% |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
44% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
High confidence · 80%
Also possible
Native iOS (SwiftUI)
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 21 MB |
| 🏷 Category context | Productivity |
| 📦 Compact iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Likely abandoned
95%
Last shipped 2019-09-28 · 2555 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 7y+ since last update | Likely abandoned |
| 👥 Small user base (210 ratings) + 15.8y old | +10% (solo-project pattern) |
| • 16y old + 1y+ no update | +5% (API deprecation drift) |
Verdict
Likely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: review-mined risks present
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 35/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
5.0
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
2.6
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.63★ across 210 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 2555d ago — possibly dormant.
- ⚠️ Risk: High — bug mentions above category norm, rating drift -1.13 ★ (recent 50 vs lifetime), dormant (2555d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Portfolio play ($12K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (15y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Early-stage install base (210 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.8.12
Bugfixes and performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Gift Plan
- Developer
- Airsource
- Bundle ID
- com.glasshouseapps.gifts
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth215 ratings+313% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $0.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Perfect for Christmas, birthdays, anniversaries, Valentine's Day... Gift Plan is the app for every occasion!
If you're like most people, there have been many occasions when you've been stuck for gift ideas at the shopping mall, you couldn't remember the right clothing size to buy for a loved-one, or even worse, you've totally forgotten about a birthday or anniversary! Gift Plan is here to help...
Features include:
• Chronological, filterable list of upcoming occasions
• Contacts birthday importing
• Facebook birthday importing
• Customizable color-coded occasion types… View full description on the official store →
If you're like most people, there have been many occasions when you've been stuck for gift ideas at the shopping mall, you couldn't remember the right clothing size to buy for a loved-one, or even worse, you've totally forgotten about a birthday or anniversary! Gift Plan is here to help...
Features include:
• Chronological, filterable list of upcoming occasions
• Contacts birthday importing
• Facebook birthday importing
• Customizable color-coded occasion types… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 21 MB🔞 4+📱 iOS 11.0+🔖 v1.8.12🔄 updated 7y ago🌐 EN📂 Productivity💰 Paid🚀 Launched 2010 (15y old)
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.10 → 4.63 (improved 0.53★)
2026-05
💲
Went paid — introduced $0.99 price point
2011-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$250/mo high confidence
2011-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.5K/mo · rating +0.06★ · reviews +24 high confidence
2010-12
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$1.1K/mo · rating −0.15★ · reviews +19 medium · co-occurring
2010-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.1K/mo · rating −0.15★ · reviews +19 medium · co-occurring
2010-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2010-12
⭐
Rating ↓ 3.71 → 3.38 (dropped 0.33★)
2010-12
🚀
First tracked snapshot — initial data captured
2010-12
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
🗣
Voice of Customer
Based on 507 reviews across 8 markets● 82% positive · ● 9% neutral · ● 9% negative · Rating drift: -1.13★ (declining — recent 50: 3.5★ vs lifetime: 4.63★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.90
🇨🇦 CA
+0.79
🇺🇸 US
+0.75
🇦🇺 AU
+0.64
🇬🇧 GB
+0.62
🇧🇷 BR
+0.29
🇫🇷 FR
+0.22
🇩🇪 DE
-0.06
Top praise themes
keep track ×18 birthdays anniversaries ×8 per person ×8 très bien ×8 likes dislikes ×7 track gifts ×6 shopping list ×6 helps keep ×6
Top complaint themes
doesn't work ×5 please fix ×5 keep track ×4 over over ×4 won't sync ×3 sync between ×3 add ×15 it's ×14
Risk signals
Bug mentions: 8%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.56742★ | 178 | 4.56742★ this version |
| 🇧🇷 BR | 3.8★ | 5 | 3.8★ this version |
| 🇨🇦 CA | 4.57778★ | 45 | 4.57778★ this version |
| 🇩🇪 DE | 4.14286★ | 28 | 4.14286★ this version |
| 🇫🇷 FR | 4.5678★ | 118 | 4.5678★ this version |
| 🇬🇧 GB | 4.55319★ | 94 | 4.55319★ this version |
| 🇮🇳 IN | 4.5★ | 2 | 4.5★ this version |
| 🇯🇵 JP | 4★ | 3 | 4★ this version |
| 🇺🇸 US | 4.62962★ | 216 | 4.62962★ this version |
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Gift Plan: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 210 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Gift Plan make per month?▴
Based on our ML-calibrated revenue forecast, Gift Plan earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Gift Plan profitable?▴
With estimated build cost $150K and monthly revenue $5.0K, Gift Plan looks break-even-grade — payback period sits around 2.5 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Gift Plan have?▴
Estimated audience: ~11K lifetime downloads, ~660 monthly active users, and ~290 daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Gift Plan?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Gift Plan built with?▴
Our heuristic places Gift Plan on the Native iOS (Swift / UIKit) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (SwiftUI).
Is Gift Plan still actively maintained?▴
Maintenance status: Likely abandoned (95% abandonment risk). Last shipped version was 7+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Gift Plan sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 19× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Gift Plan last updated?▴
Gift Plan last shipped a new version on 2019-09-28 — more than 7 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Gift Plan?▴
Gift Plan is published by Airsource on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Gift Plan's BU Score?▴
Gift Plan has a BU Score of 68/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.