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47
BU Score
Emerging

Hairy Letters

4.3 ✍️ Editor
✍️ BU Analytics Review

Hairy Letters is an iOS app from Nessy Learning Limited in the News category, currently rated 4.3★ across 6 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 47Emerging (early traction worth watching). For a News app, that means early traction worth watching.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($0.00)METRIC
+$2,800
bugsREVIEW
−$1,800
Mature app (15y old)METRIC
+$1,500
Good rating (4.3★)METRIC
+$800
Single-language (English only)METRIC
−$400
Pre-traction phase (6 ratings)METRIC
−$300
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 514 MB🔞 4+📱 iOS 9.3.5+🔖 v2.6.8🔄 updated 5y ago🌐 EN📂 News💰 Free🚀 Launched 2011 (15y old)

📝 About this app

Learn the names and sounds of each letter with the Hairies.
AWARD WINNING APP! Education Resources Award

• Trace the letter shape onscreen with your finger.
• Play games to build letters into simple words.
• Letter sounds come to life with animated characters.
• Learn to blend sounds into words.
• Includes upper case letter names.
• Multisensory learning by UK specialist teachers.
• Letters are introduced in six colour-coded stages

Designed for 4-6 years.
British English.
Nessy apps have no advertisements or in-app purchasing.

🆕 What's New · v2.6.8

Updated letter animations.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Hairy Letters
Developer
Nessy Learning Limited
Bundle ID
com.nessy.hairyletters
App Store URL
Open in App Store
Category
News
Content rating
4+
Languages
EN

Company

Website
www.nessy.com
Tagline
Nessy
Description
Nessy is a world leader in dyslexia support and literacy support, offering award-winning, educator-led programs guided by the Science of Reading.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$2.5K/mo
Top-grossing rank
Outside top 100 in US News
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
https://twitter.com/nessylearning
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
facebook · instagram · twitter · youtube
Email
Not found
Phone
Not found
Contact page
Not found
About page
http://www.nessy.com/en-gb/about-us
📈Ratings growth6 ratings+500% lifetimeShow 3-year history estimate ▾Jan 2011Jul 2024May 2026
Tracked (10 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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