Meitu: Photo & Video Editor
82
Quality Score
Excellent
✍️ Bumetric analysis
“
Meitu: Photo & Video Editor is an iOS app from Meitu Technology Co., Ltd. in the Photo & Video category, currently rated 4.8★ across 79,738 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 82: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$900K
per month
→
12-mo forecast
$953K – $1467K
per month
→
24-mo forecast
$1.1M – $2.1M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
133 snapshots on record
Rating
4.8
Reviews
79,738 reviews
Forecast Revenue / mo
$900K
Snapshots tracked
133
since Mar 2023
ONE-TIME · BUILD
💰 Estimated build cost
$235K
↳ What it cost to build · not monthly revenue
Likely range $175K – $315K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (855 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
| ⚙ 15.7y maintenance × ~1-person team | +$94K |
Total estimate
$235K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$18.5M
↳ What it would sell for · not monthly revenue
Marketplace range $14.0M – $24.0M · 21× MRR multiple
💸
~79× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 15.7y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
21× MRR
👥 Estimated audience size
7.8M
Lifetime downloads (US-equivalent)
Monthly active
280K
Daily active
84K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 📅 15.7y of rating accumulation | -30% |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 855 MB |
| 🏷 Category context | Photo & Video |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-10-15 · 25 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 25 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$900K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$887K – $1.2M
12 months
$953K – $1.5M
24 months
$1.1M – $2.1M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 57/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.4
Product Quality
9.6
Revenue Strength
6.0
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.79★ across 79,738 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $16.2M-$28.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 15 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (79,738 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (16 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.20.0
1. 【Beautify】Face reshaping & head slimming, with improved Background Repair for more natural edges!
2. 【Hair】AI Hair Growth is now more realistic with much faster processing~
3. 【Video Edit】New arm & thigh slimming for more balanced proportions
4.… Full release notes →
2. 【Hair】AI Hair Growth is now more realistic with much faster processing~
3. 【Video Edit】New arm & thigh slimming for more balanced proportions
4.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Meitu: Photo & Video Editor
- Developer
- Meitu Technology Co., Ltd.
- Bundle ID
- com.meitu.mtxx
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 12+
- Languages
- EN, FR, DE, ID, IT, JA, KO, PT, RU, ZH, ES, TH, BO, ZH, TR, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $900K/mo
- Top-grossing rank
- 🇯🇵#5 /100 🇦🇺#13 /100 🇨🇦#14 /99 🇺🇸#22 /100 🇧🇷#23 /100 🇬🇧#26 /100 🇫🇷#36 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth80,036 ratings+17765% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank8 countries
🇯🇵JP#5 /100
🇦🇺AU#13 /100
🇨🇦CA#14 /99
🇺🇸US#22 /100
🇧🇷BR#23 /100
🇬🇧GB#26 /100
🇫🇷FR#36 /100
🇩🇪DE#39 /100
📊Category Rank Trajectory#5 now · best #5 · worst #64
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Meitu, the all-in-one AI photo editor and video editing app!
5 must-try edit features:
-AI Flash Effect: Viral vintage camera and retro filters
-Object Remover: Erase photobombers and blur background in 1 tap
-Photo Enhancer: Fix blur and restore HD clarity instantly
-Beauty Retouch & Face Edit: Smooth skin, reshape body & glow naturally
-AI Art: Create trending avatars, collages & stickers
Terms & Privacy: https://pro.meitu.com/xiuxiu/agreements/gdpr.html?lang=en#en-policy
Contact: global.support@meitu.com
5 must-try edit features:
-AI Flash Effect: Viral vintage camera and retro filters
-Object Remover: Erase photobombers and blur background in 1 tap
-Photo Enhancer: Fix blur and restore HD clarity instantly
-Beauty Retouch & Face Edit: Smooth skin, reshape body & glow naturally
-AI Art: Create trending avatars, collages & stickers
Terms & Privacy: https://pro.meitu.com/xiuxiu/agreements/gdpr.html?lang=en#en-policy
Contact: global.support@meitu.com
App Specs
🔐 Own this app? Claim & verify MRR →💾 855 MB🔞 12+📱 iOS 13.0+🔖 v12.20.0🔄 updated 3w ago🌐 EN, FR, DE, ID, IT +11📂 Photo & Video💰 Paid🚀 Launched 2011 (15y old)
📅
What Worked™ · Development Pipeline
23 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-10
📸
Refreshed store screenshots — 5 of 5 updated
2026-10
🔧
Shipped update — v12.17.0 → v12.20.0
→ 30 days after: reviews +348 medium · co-occurring
2026-08
📸
Refreshed store screenshots — 8 of 14 updated
→ 30 days after: reviews +336 medium · co-occurring
2026-08
🔧
Shipped update — v12.15.0 → v12.17.0
→ 30 days after: reviews +545 low · multiple changes
2026-07
🔧
Shipped update — v12.11.0 → v12.15.0
→ 30 days after: revenue +$18.9K/mo · reviews +575 medium · co-occurring
2026-06
🔧
Shipped update — v12.9.0 → v12.11.0
→ 30 days after: revenue +$18.9K/mo · reviews +702 high confidence
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +336 high confidence
2026-03
⭐
Rating ↑ 2.45 → 4.70 (improved 2.25★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +12 high confidence
2023-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +17 high confidence
2023-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +19 high confidence
2023-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +36 high confidence
2023-05
⭐
Rating ↓ 2.95 → 2.61 (dropped 0.34★)
→ 30 days after: reviews +17 high confidence
2023-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.34★ · reviews +20 high confidence
2023-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.07★ · reviews +13 high confidence
2023-03
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating +0.07★ · reviews +13 high confidence
2023-03
⭐
Rating ↑ 2.83 → 3.14 (improved 0.31★)
→ 30 days after: rating +0.07★ · reviews +13 high confidence
2023-03
⭐
Rating ↑ 2.50 → 3.00 (improved 0.50★)
2023-03
⭐
Rating ↑ 1.67 → 2.50 (improved 0.83★)
📸
Store Page History
13 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
2 ver.
2 ver.
2026-08-19
2026-10-19
Slot 2
2 ver.
2 ver.
2026-08-19
2026-10-19
Slot 3
2 ver.
2 ver.
2026-08-19
2026-10-19
Slot 4
2 ver.
2 ver.
2026-08-19
2026-10-19
Slot 5
2 ver.
2 ver.
2026-08-19
2026-10-19
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-08-19
Slot 2
2 ver.
2 ver.
2026-05-12
2026-08-19
Slot 3
2 ver.
2 ver.
2026-05-12
2026-08-19
Slot 4
2 ver.
2 ver.
2026-05-12
2026-08-19
Slot 5
2 ver.
2 ver.
2026-05-12
2026-08-19
Slot 6
2 ver.
2 ver.
2026-05-12
2026-08-19
🔎
ASO Keyword Positions
BEST RANK #20Ranked for 4 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
photo retouch·#20🇺🇸video editor·#31🇺🇸photo editor·#33🇺🇸filters·#42🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.81536★ | 17,240 | 4.81536★ this version |
| 🇧🇷 BR | 4.83939★ | 17,290 | 4.83939★ this version |
| 🇨🇦 CA | 4.78185★ | 18,868 | 4.78185★ this version |
| 🇩🇪 DE | 4.70669★ | 3,389 | 4.70669★ this version |
| 🇫🇷 FR | 4.75383★ | 4,704 | 4.75383★ this version |
| 🇬🇧 GB | 4.75241★ | 7,791 | 4.75241★ this version |
| 🇯🇵 JP | 4.51882★ | 34,413 | 4.51882★ this version |
| 🇺🇸 US | 4.78284★ | 80,305 | 4.78284★ this version |
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Meitu: Photo & Video Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Meitu Technology Co., Ltd.
View all →📦 Portfolio summaryBIG studio
3apps·$1.8M/mocombined
Lead-app heavy — top app contributes 50%
About this analysis
Why high confidence: 79,738 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Meitu make per month?▴
Based on our ML-calibrated revenue forecast, Meitu earns approximately $900K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Meitu profitable?▴
With estimated build cost $235K and monthly revenue $900K, Meitu looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Meitu have?▴
Estimated audience: ~7.8M lifetime downloads, ~280K monthly active users, and ~84K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Meitu?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Meitu built with?▴
Our heuristic places Meitu on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Meitu still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 25 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Meitu sell for?▴
Estimated acquisition value: $18.5M (marketplace range $14.0M – $24.0M). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Meitu last updated?▴
Meitu last shipped a new version on 2026-10-15 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Meitu?▴
Meitu is published by Meitu Technology Co., Ltd. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Meitu's BU Score?▴
Meitu has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.