32K iOS Apps Tracked Updated 18 min ago Revenue Forecasts
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Easy Calendar

75
Quality Score
Strong

Easy Calendar

Medium confidence
4.8 App Store rating
✍️ Bumetric analysis

Easy Calendar is an iOS app from Tom van Zummeren in the Productivity category, currently rated 4.8★ across 2,589 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 75: Strong (healthy traction). For a Productivity app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast
● Right now
$10.4K
per month
12-mo forecast
$10.8K – $22.6K
per month
24-mo forecast
$13.4K – $40.1K
per month
MID tier
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📊 Performance Tracking LIVE

123 snapshots on record
idle
0%
Rating
4.8
Reviews
2,589 reviews
Forecast Revenue / mo
$10.4K
Snapshots tracked
123
since Feb 2013
ONE-TIME · BUILD 💰 Estimated build cost
$150K
What it cost to build · not monthly revenue
Likely range $110K – $200K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Pays back in ~1.2y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
Productivity complexity ×1.10 +$5K
15.5y maintenance × ~1-person team +$93K
Total estimate $150K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$225K
What it would sell for · not monthly revenue
Marketplace range $175K – $300K · 22× MRR multiple
💸 ~1.5× build cost (break-even+)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺 Ad-supported base 15× MRR
📅 15.5y proven track record +20%
★ rating ≥ 4.7 (premium) +15%
🏷 Productivity category multiple +8%
Final multiple 22× MRR
👥 Estimated audience size
135K
Lifetime downloads (US-equivalent)
Monthly active
8.1K
Daily active
3.6K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 Productivity engagement ~75 installs / rating
📅 15.5y of rating accumulation -30%
🔁 Productivity D30 retention 30%
📍 DAU / MAU stickiness 0.45
DAU / MAU 44% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 70%
Also possible
Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read
📦 App bundle size 47 MB
🏷 Category context Productivity
📦 Small-mid iOS bundle → Native Swift / UIKit (pre-2020 era)
💀 Maintenance status
Active
15%
Last shipped 2026-06-25 · 90 days ago
0 · Active 50 · At risk 100 · Abandoned

Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.

Risk signals
📅 90 days since last update Healthy release cadence
Verdict Active
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$10.4K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$9.9K – $16.5K
12 months
$10.8K – $22.6K
24 months
$13.4K – $40.1K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Below median · 53/100MID TIERunderperforming peers
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
5.7
Product Quality
8.6
Revenue Strength
4.0
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
  • 💰 Revenue: Modest — $7K - $15K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 4.75★ across 2,589 reviews — strong (top 10%).
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: Insufficient signal to assess trajectory.
  • ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $187K-$334K. Portfolio play ($50K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($1.99)METRIC
+$2,800
subscriptionREVIEW
+$2,500
Excellent rating (4.8★)METRIC
+$2,200
worth every pennyREVIEW
+$2,000
bugsREVIEW
−$1,800
5 starREVIEW
+$1,800
excellent appREVIEW
+$1,500
Low install base (2,589 ratings)METRIC
+$1,500
Mature app (15y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
free trialREVIEW
+$1,200
Localized (5 languages)METRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Easy Calendar
Developer
Tom van Zummeren
Bundle ID
com.tomvanzummeren.EasyCalendar
App Store URL
Open in App Store
Category
Productivity
Content rating
4+
Languages
NL, EN, FR, DE, ES

Company

Website
Not found
Tagline
Today
Description
Find apps and games for iPhone, iPad, Mac, and more on the App Store.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Available

Revenue

Reported revenue signal / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
Model estimate / mo
$10.4K/mo
Top-grossing rank
Outside top 100 in US Productivity
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
📈Ratings growth2,595 ratings+525% lifetimeShow 3-year history estimate ▾Dec 2018Jan 2023Sep 2026
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $1.99 (+0%)
🚀Update Frequency · Releases per Quarter2 releases tracked
11Q2 2026Q3 2026
🚀Version Release Timeline2 releases tracked
v4.10.17May 2026v4.10.22Jul 2026
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Experience the ease of use of a weekly calendar in the palm of your hand! Designed around frequent tasks, Easy Calendar lets you create and edit events with just a few taps.

Automatically syncs with your current calendar.

Features
• Perfect overview of the week
• 100% integration with native iPhone calendar events
• Synchronization with iCloud, Outlook, Google Calendar, Hotmail and other CalDAV calendars using the native iPhone
features
• Rotate your device to switch between one week and a three weeks view
• Month view for long-term planning and to quickly jump to another week… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
💾 47 MB🔞 4+📱 iOS 15.6+🔖 v4.10.22🔄 updated 3mo ago🌐 NL, EN, FR, DE, ES📂 Productivity💰 Paid🚀 Launched 2011 (15y old)
📅

What Worked™ · Development Pipeline

14 EVENTS TRACKED
Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v4.10.17 → v4.10.22
→ 30 days after: revenue +$21.2K/mo · reviews +12 medium · co-occurring
2026-05
💲
Went paid — introduced $1.99 price point
→ 30 days after: reviews +10 medium · co-occurring
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$25.6K/mo · rating +0.12★ · reviews +3,049 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$25.6K/mo · rating +0.12★ · reviews +3,049 medium · co-occurring
2013-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$378/mo · reviews +45 high confidence
2013-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$281/mo · reviews +34 high confidence
2013-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$126/mo · reviews +15 high confidence
2013-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$343/mo · rating +0.06★ · reviews +41 high confidence
2013-02
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$125/mo · rating +0.08★ · reviews +15 medium · co-occurring
2013-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$125/mo · rating +0.08★ · reviews +15 low · multiple changes
2013-02
Rating ↓ 4.33 → 4.00 (dropped 0.33★)
→ 30 days after: revenue +$125/mo · rating +0.08★ · reviews +15 low · multiple changes
2013-02
Rating ↓ 4.50 → 3.67 (dropped 0.83★)
→ 30 days after: revenue +$125/mo · rating +0.08★ · reviews +15 low · multiple changes
2013-02
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$125/mo · rating +0.08★ · reviews +15 low · multiple changes
2013-02
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
→ 30 days after: revenue +$125/mo · rating +0.08★ · reviews +15 low · multiple changes
🌍

Multi-Country Performance

Available in 9 of 9 monitored markets
MarketRatingReviewsCurrent version
🇦🇺 AU4.75082★3014.75082★ this version
🇧🇷 BR4.92157★514.92157★ this version
🇨🇦 CA4.66784★2834.66784★ this version
🇩🇪 DE4.65657★3,5674.65657★ this version
🇫🇷 FR4.61355★2,9064.61355★ this version
🇬🇧 GB4.76051★9274.76051★ this version
🇮🇳 IN4.84615★134.84615★ this version
🇯🇵 JP4.68182★224.68182★ this version
🇺🇸 US4.74605★2,5954.74605★ this version
🔔

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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Easy Calendar: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

More by Tom van Zummeren

View all →
📦 Portfolio summaryINDIE studio
2apps·$12K/mocombined
⚠ Concentrated — top app contributes 83% of combined revenue (single-app dependency)

Similar apps in Productivity

About this analysis
ZCAnalyzed by Zakhar Chumak · founder, Bumetric·Full methodology·Medium confidence

Why medium confidence: 2,589 ratings · no founder-verified revenue (model estimate only).

Frequently Asked Questions

10 answers · auto-generated from this app's public data
How much does Easy Calendar make per month?
Based on our ML-calibrated revenue forecast, Easy Calendar earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Easy Calendar profitable?
With estimated build cost $150K and monthly revenue $10K, Easy Calendar looks break-even-grade — payback period sits around 1.2 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Easy Calendar have?
Estimated audience: ~135K lifetime downloads, ~8K monthly active users, and ~3K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Easy Calendar?
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Easy Calendar built with?
Our heuristic places Easy Calendar on the Native iOS (Swift / UIKit) stack (Medium confidence, 70%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Easy Calendar still actively maintained?
Maintenance status: Active (15% abandonment risk). Last shipped version was 3 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Easy Calendar sell for?
Estimated acquisition value: $225K (marketplace range $175K – $300K). Calculated as 22× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Easy Calendar last updated?
Easy Calendar last shipped a new version on 2026-06-25 — 3 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Easy Calendar?
Easy Calendar is published by Tom van Zummeren on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Easy Calendar's BU Score?
Easy Calendar has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.