76
BU Score
Strong
Serve
✍️ BU Analytics Review
“
Serve is an iOS app from HI Technology Corp in the Finance category, currently rated 4.8★ across 40,847 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 76 — Strong (healthy traction). For a Finance app, that means healthy traction.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (40,847 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 42 MB🔞 4+📱 iOS 15.0+🔖 v6.36.0🔄 updated 1w ago🌐 EN📂 Finance💰 Paid🚀 Launched 2011 (15y old)
📝 About this app
WHAT IS SERVE?
Serve is a financial Account with no credit check, no minimum balance, and no hidden fees. With a suite of options to choose from, Serve allows you to handle your money with ease. Our Accounts give you tools to help you budget, flexibility to spend online or in stores, and many conveniences including easy access.
Visit us at serve.com for more information
HOW THE SERVE MOBILE APP WORKS:
• Easily manage your Serve Account on the go, wherever you are!
• Log into easily access your Available Balance and view the details of all your active and completed transactions
MONEY IN:
• View your Direct Deposit information
• Easily add money directly on your mobile device using Mobile Check Capture
• Request money from other Serve Cardholders
MONEY OUT:
• Send money to other Serve Cardholders
• Use your Serve card to make purchases online or in-store
BRANDS YOU CAN TRUST
• Our partners American Express® and Visa® bring the reliability you need and the value you deserve
• We work hard to keep your information and money safe and secure
• Our 24/7 Customer Service representatives are there for you, day or night
Serve is a financial Account with no credit check, no minimum balance, and no hidden fees. With a suite of options to choose from, Serve allows you to handle your money with ease. Our Accounts give you tools to help you budget, flexibility to spend online or in stores, and many conveniences including easy access.
Visit us at serve.com for more information
HOW THE SERVE MOBILE APP WORKS:
• Easily manage your Serve Account on the go, wherever you are!
• Log into easily access your Available Balance and view the details of all your active and completed transactions
MONEY IN:
• View your Direct Deposit information
• Easily add money directly on your mobile device using Mobile Check Capture
• Request money from other Serve Cardholders
MONEY OUT:
• Send money to other Serve Cardholders
• Use your Serve card to make purchases online or in-store
BRANDS YOU CAN TRUST
• Our partners American Express® and Visa® bring the reliability you need and the value you deserve
• We work hard to keep your information and money safe and secure
• Our 24/7 Customer Service representatives are there for you, day or night
🆕 What's New · v6.36.0
We’ve enhanced the user experience, including:
• Performance improvements
• Minor bug fixes
• Performance improvements
• Minor bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Serve
- Developer
- HI Technology Corp
- Bundle ID
- com.americanexpress.revolutionmoney.serve
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $9.8K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth40,847 ratings+22% lifetimeShow 3-year history estimate ▾
Tracked (54 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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