Nighty Night!
59
Quality Score
Solid
✍️ bumetric analysis
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Nighty Night! is an iOS app from Fox and Sheep GmbH, currently rated 4.7★ across 350 ratings. Initial signal reads as no scraped reviews yet: judgment based on metadata only.
Quality Score is 59: Solid (established niche player). For an app like this, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (424 MB) | +$40K |
Total estimate
$90K
👥 Estimated audience size
52K
Lifetime downloads (US-equivalent)
Monthly active
7.8K
Daily active
1.5K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 category engagement | ~150 installs / rating |
| 🔁 category D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
19% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
7.5
Product Quality
6.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.66★ across 350 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 1791d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (1791d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($97K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($3.99)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (12 languages)METRIC | +$1,500 | |
| Early-stage install base (350 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.6
We have fixed some bugs and optimized the app. Enjoy!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Nighty Night!
- Developer
- Fox and Sheep GmbH
- Bundle ID
- com.shapeminds.nightynightiphone
- App Store URL
- Open in App Store
- Category
- Not found
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, IT, JA, PT, RU, ZH, ES, SV, TR
Company
- Website
- Not found
- Tagline
- Fox & Sheep – Digital Kids Studio
- Description
- Fox & Sheep creates beautiful, high-quality digital products for kids. We are excited to bring apps, animated shows, audio plays, and podcasts.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $230/mo
- Top-grossing rank
- Outside top 100 in US
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/_foxandsheep
- linkedin.com/company/fox-&-sheep/jobs
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/foxandsheep · instagram instagram.com/foxsheepberlin · linkedin linkedin.com/company/fox-&-sheep/jobs · twitter twitter.com/_foxandsheep · youtube youtube.com/channel/UC2PqUk3jBjGYjywe…
- Not found
- Phone
- Not found
- Contact page
- foxandsheep.com/help
- About page
- foxandsheep.com/about-us
📈Ratings growth350 ratings+26% lifetimeShow 3-year history estimate ▾
Tracked (1 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The most popular bedtime story on the App Store! Over 4 million downloads.
„App of Year“ awarded by Apple!
"Nighty Night!" is the perfect App for a daily go-to-sleep ritual with cute animals, sweet lullaby music and great narration. All around the house the lights go out, and in the barn even the animals are tired. But who puts them to bed? Who turns out the lights in their stalls? That is the task for small children aged 1-4. Watching all the animals go to sleep is a lovely way to set the mood for bedtime.
"You feel as if you are playing inside of a beautifully animated movie.… View full description on the official store →
„App of Year“ awarded by Apple!
"Nighty Night!" is the perfect App for a daily go-to-sleep ritual with cute animals, sweet lullaby music and great narration. All around the house the lights go out, and in the barn even the animals are tired. But who puts them to bed? Who turns out the lights in their stalls? That is the task for small children aged 1-4. Watching all the animals go to sleep is a lovely way to set the mood for bedtime.
"You feel as if you are playing inside of a beautifully animated movie.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 424 MB🔞 4+📱 iOS 9.0+🔖 v5.6🔄 updated 0d ago🌐 NL, EN, FR, DE, IT +7💰 Paid
🧪
Tech & Domain Intel — foxandsheep.com
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.85185★ | 27 | 4.85185★ this version |
| 🇧🇷 BR | 4.4★ | 55 | 4.4★ this version |
| 🇨🇦 CA | 4.38636★ | 44 | 4.38636★ this version |
| 🇩🇪 DE | 4.23428★ | 175 | 4.23428★ this version |
| 🇫🇷 FR | 4.5★ | 30 | 4.5★ this version |
| 🇬🇧 GB | 4.47917★ | 48 | 4.47917★ this version |
| 🇮🇳 IN | 4★ | 2 | 4★ this version |
| 🇯🇵 JP | 4.4516★ | 31 | 4.4516★ this version |
| 🇺🇸 US | 4.66382★ | 351 | 4.66382★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Nighty Night!: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Fox and Sheep GmbH
View all →📦 Portfolio summaryINDIE studio
18apps·$97K/mocombined
✓ Diversified — top app contributes 29%; risk spread across portfolio
About this analysis
Why medium confidence: 350 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
3 answers · auto-generated from this app's public dataHow much does Nighty Night! make per month?▴
Based on our ML-calibrated revenue forecast, Nighty Night! earns approximately $229/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Who makes Nighty Night!?▴
Nighty Night! is published by Fox and Sheep GmbH on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Nighty Night!'s BU Score?▴
Nighty Night! has a BU Score of 59/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.