Splitwise
72
Quality Score
Strong
Splitwise
by Splitwise, Inc.
High confidence
✍️ Bumetric analysis
“
Splitwise is an iOS app from Splitwise, Inc. in the Finance category, currently rated 4.0★ across 26,946 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 72: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$15.4K
per month
→
12-mo forecast
$15.9K – $33.3K
per month
→
24-mo forecast
$19.7K – $59.1K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
206 snapshots on record
Rating
4.0
Reviews
26,946 reviews
Forecast Revenue / mo
$15.4K
Snapshots tracked
206
since Nov 2025
ONE-TIME · BUILD
💰 Estimated build cost
$180K
↳ What it cost to build · not monthly revenue
Likely range $135K – $245K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~12 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (67 MB) | +$6K |
| ⚙ Finance complexity ×1.60 | +$34K |
| ⚙ 15.1y maintenance × ~1-person team | +$90K |
Total estimate
$180K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$300K
↳ What it would sell for · not monthly revenue
Marketplace range $225K – $375K · 19× MRR multiple
💸
~1.7× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 15.1y proven track record | +20% |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| 🏷 Finance category multiple | +15% |
Final multiple
19× MRR
👥 Estimated audience size
1.1M
Lifetime downloads (US-equivalent)
Monthly active
65K
Daily active
26K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 📅 15.1y of rating accumulation | -30% |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 70%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 67 MB |
| 🏷 Category context | Finance |
| 📦 Small-mid iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-09-16 · 13 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 13 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$15.4K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$14.6K – $24.3K
12 months
$15.9K – $33.3K
24 months
$19.7K – $59.1K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Building · 57/100MID TIERSUBSCRIPTIONcompetitive build-outGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
6.4
Revenue Strength
4.2
Monetization Maturity
9.5
Defensibility
7.0
Market Position
2.0
Operational Safety
5.7
- 💰 Revenue: Modest — $10K - $23K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.95★ across 26,946 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Elevated — 7% subscription complaints, scam/fraud mentions detected, rating drift -0.65 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $276K-$492K. Portfolio play ($35K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (26,946 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (15y old)METRIC | +$1,500 | |
| Multilingual (12 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.8.2
Various fixes and improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Splitwise
- Developer
- Splitwise, Inc.
- Bundle ID
- com.Splitwise.SplitwiseMobile
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, ID, IT, JA, PL, PT, ES, SV, TH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $15.4K/mo
- Top-grossing rank
- 🇬🇧#1 /99 🇨🇦#3 /100 🇮🇳#3 /100 🇩🇪#4 /100 🇦🇺#5 /100 🇧🇷#6 /100 🇺🇸#27 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth27,962 ratings+18922% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇬🇧GB#1 /99
🇨🇦CA#3 /100
🇮🇳IN#3 /100
🇩🇪DE#4 /100
🇦🇺AU#5 /100
🇧🇷BR#6 /100
🇺🇸US#27 /100
🇫🇷FR#28 /100
🇯🇵JP#41 /100
📊Category Rank Trajectory#1 now · best #1 · worst #12
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Splitwise is the easiest way to share expenses with friends and family and stop stressing about “who owes who”. Millions of people around the world use Splitwise to organize group bills for households, trips, and more. Our mission is to reduce the stress and awkwardness that money places on our most important relationships.
Splitwise is great for:
- Roommates splitting rent and apartment bills
- Group trips around the world
- Splitting a vacation house for skiing or at the beach
- Weddings and bachelor/bachelorette parties
- Couples sharing relationship costs… View full description on the official store →
Splitwise is great for:
- Roommates splitting rent and apartment bills
- Group trips around the world
- Splitting a vacation house for skiing or at the beach
- Weddings and bachelor/bachelorette parties
- Couples sharing relationship costs… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 67 MB🔞 4+📱 iOS 16.0+🔖 v26.8.2🔄 updated 1w ago🌐 NL, EN, FR, DE, ID +7📂 Finance💰 Paid🚀 Launched 2011 (15y old)
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v26.7.2 → v26.8.2
→ 30 days after: reviews +830 medium · co-occurring
2026-07
🔧
Shipped update — v26.7.1 → v26.7.2
→ 30 days after: reviews +949 high confidence
2026-07
🔧
Shipped update — v26.5.5 → v26.7.1
→ 30 days after: revenue +$27.0K/mo · rating +0.05★ · reviews +1,783 high confidence
2026-06
🔧
Shipped update — v26.4.5 → v26.5.5
→ 30 days after: revenue +$27.0K/mo · reviews +1,788 high confidence
2026-05
⭐
Rating ↑ 2.76 → 3.89 (improved 1.13★)
→ 30 days after: reviews +954 high confidence
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +954 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$860/mo · reviews +22 high confidence
2026-03
⭐
Rating ↑ 2.78 → 4.00 (improved 1.22★)
→ 30 days after: revenue +$860/mo · reviews +22 high confidence
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$2.8K/mo · rating +0.08★ · reviews +67 high confidence
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$2.1K/mo · rating −0.08★ · reviews +52 high confidence
2025-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$2.1K/mo · rating −0.28★ · reviews +52 low · multiple changes
2025-11
⭐
Rating ↓ 4.00 → 3.33 (dropped 0.67★)
→ 30 days after: revenue +$2.0K/mo · rating −0.20★ · reviews +49 low · multiple changes
2025-11
⭐
Rating ↑ 3.00 → 4.00 (improved 1.00★)
→ 30 days after: revenue +$1.9K/mo · rating −0.16★ · reviews +48 low · multiple changes
2025-11
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$1.9K/mo · rating −0.21★ · reviews +47 low · multiple changes
🗣
Voice of Customer
Based on 795 reviews across 9 markets● 56% positive · ● 15% neutral · ● 29% negative · Rating drift: -0.65★ (declining — recent 50: 3.3★ vs lifetime: 3.95★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.60
🇬🇧 GB
+0.56
🇯🇵 JP
+0.34
🇮🇳 IN
+0.33
🇨🇦 CA
+0.30
🇺🇸 US
+0.27
🇧🇷 BR
+0.04
🇫🇷 FR
-0.06
🇩🇪 DE
-0.31
Top praise themes
track expenses ×22 keep track ×22 group trips ×18 keeping track ×12 highly recommend ×10 split bills ×9 expenses between ×8 shared expenses ×8
Top complaint themes
pro version ×22 add expenses ×20 free trial ×16 daily limit ×15 free version ×13 adding expenses ×11 expenses add ×11 expenses per ×9
Risk signals
Refund mentions: 1.3% Subscription complaints: 7% Fraud / scam mentions: 1.0%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.35515★ | 3,576 | 4.35515★ this version |
| 🇧🇷 BR | 4.71828★ | 6,677 | 4.71828★ this version |
| 🇨🇦 CA | 4.26229★ | 9,436 | 4.26229★ this version |
| 🇩🇪 DE | 4.21917★ | 9,321 | 4.21917★ this version |
| 🇫🇷 FR | 3.9125★ | 480 | 3.9125★ this version |
| 🇬🇧 GB | 4.14651★ | 7,153 | 4.14651★ this version |
| 🇮🇳 IN | 4.40806★ | 12,998 | 4.40806★ this version |
| 🇯🇵 JP | 4.02128★ | 235 | 4.02128★ this version |
| 🇺🇸 US | 3.98377★ | 28,163 | 3.98377★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Splitwise: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 26,946 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Splitwise make per month?▴
Based on our ML-calibrated revenue forecast, Splitwise earns approximately $15K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Splitwise profitable?▴
With estimated build cost $180K and monthly revenue $15K, Splitwise looks profitable — pays back its estimated build cost in roughly 12 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Splitwise have?▴
Estimated audience: ~1.1M lifetime downloads, ~65K monthly active users, and ~26K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Splitwise?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Splitwise built with?▴
Our heuristic places Splitwise on the Native iOS (Swift / UIKit) stack (Medium confidence, 70%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Splitwise still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 13 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Splitwise sell for?▴
Estimated acquisition value: $300K (marketplace range $225K – $375K). Calculated as 19× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Splitwise last updated?▴
Splitwise last shipped a new version on 2026-09-16 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Splitwise?▴
Splitwise is published by Splitwise, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Splitwise's BU Score?▴
Splitwise has a BU Score of 72/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.