61
BU Score
Solid
ING HomeBank
✍️ BU Analytics Review
“
ING HomeBank is an iOS app from ING BANK N.V. AMSTERDAM - SUCURSALA BUCURESTI in the Finance category, currently rated 4.6★ across 683 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 61 — Solid (established niche player). For a Finance app, that means established niche player.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (683 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jan 25
Apr 25
Oct 25
Dec 25
Jan 26
Feb 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 303 MB🔞 9+📱 iOS 16.0+🔖 v4.37.1🔄 updated 5d ago🌐 RO📂 Finance💰 Free🚀 Launched 2011 (14y old)
📝 About this app
At ING we believe your bank must be simple and intuitive, our life being complex enough. It is not only about the money, but also about the freedom of accessing them securely, wherever you are.
- You can open your online current account, if you are Romanian citizen, of minimum 18 years old, you have a permanent address in Romania and have a valid identity card
- You may have a joint account for family expenses
- Your kid also can get a current account and card, with you permanently in control.
- You can access instant personal needs loans, credit cards and overdrafts.
- You can simulate the eligible amount for your mortgage loan.
- You protect your loved ones with life, health, or salary insurance.
- You can access term deposits and savings accounts.
- You can issue virtual cards and instant add them to Apple Pay, Garmin Pay
- You can invest in mutual funds.
- You can use FX at better rates.
All financial chores become simple with Home'Bank, with an intuitive interface, fast access and well thought functions which are meant to help you.
You are in full control of your money, directly on the phone which will become a trusted device:
- You can authenticate without SMS code once the device is registered as trusted.
- You have the option of simple logging on, with fingerprint or facial authentication.
- You pay faster using only your password.
- You receive push notifications for 3D secure payments authorisation, also for all the operations from your current accounts.
- Do not forget to activate geolocation. It helps us detect fraudulent activity initiated from foreign geographic areas in Home’Bank.
You decide where you shop! You can access offers from over 100 partners in Bazar, from which you will receive cash-back.
You have plenty of payment options:
- Alias Pay: payments based on the phone number only.
- You can pay with the phone. You don’t need a physical wallet, you pay with Apple Pay
- Paying your invoices, with Scan&Pay option, you can pay your invoices just by scanning them with your phone camera.
- Online instant payments: RON Transfers to other banks in Romania are instant, including invoice payments or to other suppliers, if their bank is enrolled in the instant payment program.
- Payment requests: You can send payment requests to friends from your phonebook. They receive a payment notification in Home’Bank.
Still not convinced? More details here: https://ing.ro/lp/onboarding
The application is available in Romanian language and uses cookies.
By using the application, you express your consent for cookies usage. You can read more about cookies, here https://www.ing.ro/ing-in-romania/informatii-utile/termeni-si-conditii/cookies
ING Home'Bank is more than a banking app – it is your dashboard for your money.
Why choose ING?
Because it is simple. Fast. Thought out for you.
Every detail exists to make your life easy, while you have more time for what’s most important to you.
- You can open your online current account, if you are Romanian citizen, of minimum 18 years old, you have a permanent address in Romania and have a valid identity card
- You may have a joint account for family expenses
- Your kid also can get a current account and card, with you permanently in control.
- You can access instant personal needs loans, credit cards and overdrafts.
- You can simulate the eligible amount for your mortgage loan.
- You protect your loved ones with life, health, or salary insurance.
- You can access term deposits and savings accounts.
- You can issue virtual cards and instant add them to Apple Pay, Garmin Pay
- You can invest in mutual funds.
- You can use FX at better rates.
All financial chores become simple with Home'Bank, with an intuitive interface, fast access and well thought functions which are meant to help you.
You are in full control of your money, directly on the phone which will become a trusted device:
- You can authenticate without SMS code once the device is registered as trusted.
- You have the option of simple logging on, with fingerprint or facial authentication.
- You pay faster using only your password.
- You receive push notifications for 3D secure payments authorisation, also for all the operations from your current accounts.
- Do not forget to activate geolocation. It helps us detect fraudulent activity initiated from foreign geographic areas in Home’Bank.
You decide where you shop! You can access offers from over 100 partners in Bazar, from which you will receive cash-back.
You have plenty of payment options:
- Alias Pay: payments based on the phone number only.
- You can pay with the phone. You don’t need a physical wallet, you pay with Apple Pay
- Paying your invoices, with Scan&Pay option, you can pay your invoices just by scanning them with your phone camera.
- Online instant payments: RON Transfers to other banks in Romania are instant, including invoice payments or to other suppliers, if their bank is enrolled in the instant payment program.
- Payment requests: You can send payment requests to friends from your phonebook. They receive a payment notification in Home’Bank.
Still not convinced? More details here: https://ing.ro/lp/onboarding
The application is available in Romanian language and uses cookies.
By using the application, you express your consent for cookies usage. You can read more about cookies, here https://www.ing.ro/ing-in-romania/informatii-utile/termeni-si-conditii/cookies
ING Home'Bank is more than a banking app – it is your dashboard for your money.
Why choose ING?
Because it is simple. Fast. Thought out for you.
Every detail exists to make your life easy, while you have more time for what’s most important to you.
🆕 What's New · v4.37.1
We’re making sure that Home’Bank is ready for exciting features, while always taking care it runs with the latest optimizations. Nothing new to see now, but we’ll be back with more soon.
See you at the next update, each time with a better Home’Bank.
See you at the next update, each time with a better Home’Bank.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- ING HomeBank
- Developer
- ING BANK N.V. AMSTERDAM - SUCURSALA BUCURESTI
- Bundle ID
- ro.ing.mobile.iphone
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 9+
- Languages
- RO
Company
- Website
- www.ing.ro
- Tagline
- Liber să tot primești 2300 de lei și beneficii câte vrei
- Description
- Descopera toate produsele ING pentru persoane fizice sau juridice. Alege creditele bancare potrivite pentru nevoile tale.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $296/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- https://www.linkedin.com/company/ing-romania
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://www.ing.ro/imm/Business-blog
- Press / News
- Not found
Contacts & Socials
⭐Recent App Store Reviews49 latest · avg 2.59★ · 28.6% 5★ · 51.0% 1★
5★14 (29%)
4★5 (10%)
3★2 (4%)
2★3 (6%)
1★25 (51%)
+61 ratings/week
Praise: love ×2 perfect ×2 best ×1 great ×1 recommend ×1Complaints: bug ×6 crash ×1
Top positive
★★★★★ Pe bune, chiar trebuie sa ma rog de voi?!
Am cerut si in review si la call-center:
Puneti optiune prin care la plata prin scanare cod de bare de pe factura sa putem scana si o poza care e deja salvata in telefon sau pe mail.
Momentan se poate scana doar cu camera ceva ce este in …
★★★★★ Finally!!!
TouchID si username normal!!…
Top negative
★☆☆☆☆ ani mai tarziu tot -1
dupa atata experienta, tot la -1 ati ajuns.. nu stiu cum reusiti dar tineti-o tot inainte sa va goniti clientii vechi! bravo, renuntati la QA, testeaza clientii fraieri!
si va scade profitul!
daca ma intrebati ce merge prost (desi evident),…
★☆☆☆☆ Buggy!
Cannot understand how a reputable bank cannot afford to build a reliable application. Quality seems to be going from bad to worse, just în time for holidays…
📈Ratings growth683 ratings+13560% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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