Woolworths (Pty) Ltd
63
Quality Score
Solid
Woolworths (Pty) Ltd
by Woolworths Financial Services
Medium confidence
✍️ Bumetric analysis
“
Woolworths (Pty) Ltd is an iOS app from Woolworths Financial Services in the Shopping category, currently rated 4.5★ across 4,146 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 63: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
134 snapshots on record
Rating
4.5
Reviews
4,146 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
134
since Nov 2012
ONE-TIME · BUILD
💰 Estimated build cost
$205K
↳ What it cost to build · not monthly revenue
Likely range $155K – $275K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.4y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (674 MB) | +$40K |
| ⚙ Shopping complexity ×1.30 | +$27K |
| ⚙ 14.9y maintenance × ~1-person team | +$89K |
Total estimate
$205K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 20× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 14.9y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Shopping category multiple | +2% |
Final multiple
20× MRR
👥 Estimated audience size
290K
Lifetime downloads (US-equivalent)
Monthly active
7.8K
Daily active
1.4K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 📅 14.9y of rating accumulation | -30% |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 674 MB |
| 🏷 Category context | Shopping |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-07 · 18 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 18 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: review-mined risks present
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 33/100MID TIERFREE (NO MONETIZATION)no growth momentumRevenue Strength
3.7
Product Quality
6.7
Market Position
2.0
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
0.9
Founder Strength
3.0
Monetization Maturity
0.5
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.54★ across 4,146 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 3.6% refund mentions, bug mentions above category norm, rating drift -3.06 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (4,146 ratings)METRIC | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v10.21.0
We’ve introduce new features, and implemented enhancements to existing functionality and resolved front-end and backend issues to improve customer experience, stability, and reliability on the Woolworths online platforms.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Woolworths (Pty) Ltd
- Developer
- Woolworths Financial Services
- Bundle ID
- com.virtualmobiletech.wfs
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth4,472 ratings+3789% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter6 releases tracked
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The Woolworths app is an all-in-one online shopping and money app for your iPhone or iPad in South Africa. Buy groceries online, order fresh food and ready-made meals, shop fashion and essentials, and manage your money, payments and rewards in one easy app.
What is the Woolworths app?
• The Woolworths app is a shopping and money app that lets you:
• Buy groceries online and get delivery to your door
• Order ready-made meals and fresh food fast
• Shop clothing, beauty, homeware and essentials
• Manage payments, credit and rewards in one place
Perfect for everyday use on your iPhone or iPad… View full description on the official store →
What is the Woolworths app?
• The Woolworths app is a shopping and money app that lets you:
• Buy groceries online and get delivery to your door
• Order ready-made meals and fresh food fast
• Shop clothing, beauty, homeware and essentials
• Manage payments, credit and rewards in one place
Perfect for everyday use on your iPhone or iPad… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 674 MB🔞 4+📱 iOS 15.6+🔖 v10.21.0🔄 updated 2w ago🌐 EN📂 Shopping💰 Free🚀 Launched 2011 (14y old)
📅
What Worked™ · Development Pipeline
17 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v10.20.0 → v10.21.0
2026-07
🔧
Shipped update — v10.19.0 → v10.20.0
→ 30 days after: reviews +136 high confidence
2026-07
🔧
Shipped update — v10.17.0 → v10.19.0
→ 30 days after: reviews +97 high confidence
2026-06
🔧
Shipped update — v10.16.0 → v10.17.0
→ 30 days after: reviews +73 high confidence
2026-05
🔧
Shipped update — v10.15.0 → v10.16.0
→ 30 days after: reviews +53 medium · co-occurring
2026-05
⭐
Rating ↑ 1.76 → 4.54 (improved 2.78★)
→ 30 days after: reviews +53 medium · co-occurring
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +53 medium · co-occurring
2026-03
⭐
Rating ↓ 4.60 → 1.76 (dropped 2.84★)
→ 30 days after: rating −0.06★ · reviews +1,844 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 1.77 → 4.60 (improved 2.83★)
2025-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +11 high confidence
2022-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2017-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.21★ high confidence
2017-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.08★ · reviews +7 medium · co-occurring
2013-12
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2013-06
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2012-11
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 251 reviews across 7 markets● 35% positive · ● 13% neutral · ● 52% negative · Rating drift: -3.06★ (declining — recent 50: 1.48★ vs lifetime: 4.54★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.27
🇦🇺 AU
+0.26
🇨🇦 CA
-0.03
🇬🇧 GB
-0.13
🇺🇸 US
-0.13
🇫🇷 FR
-0.22
🇩🇪 DE
-0.30
Top praise themes
log into ×3 woolies ×9 add ×6 food ×6 shop ×6 gift ×6 checkers ×5 working ×5
Top complaint themes
doesn work ×14 white screen ×7 latest update ×7 loyalty card ×6 new update ×6 user friendly ×6 customer service ×6 rewards card ×6
Risk signals
Refund mentions: 3.6% Bug mentions: 12%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.52242★ | 4,527 | 4.52242★ this version |
| 🇬🇧 GB | 4.54805★ | 2,591 | 4.54805★ this version |
| 🇩🇪 DE | 4.4743★ | 428 | 4.4743★ this version |
| 🇫🇷 FR | 4.60317★ | 126 | 4.60317★ this version |
| 🇯🇵 JP | 4.54545★ | 33 | 4.54545★ this version |
| 🇨🇦 CA | 4.6679★ | 271 | 4.6679★ this version |
| 🇦🇺 AU | 4.59758★ | 579 | 4.59758★ this version |
| 🇧🇷 BR | 4.88636★ | 44 | 4.88636★ this version |
| 🇮🇳 IN | 4.62962★ | 189 | 4.62962★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Woolworths (Pty) Ltd: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 4,146 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Woolworths (Pty) Ltd make per month?▴
Based on our ML-calibrated revenue forecast, Woolworths (Pty) Ltd earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Woolworths (Pty) Ltd profitable?▴
With estimated build cost $205K and monthly revenue $5.0K, Woolworths (Pty) Ltd looks slow ROI — payback period is around 3.4 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Woolworths (Pty) Ltd have?▴
Estimated audience: ~290K lifetime downloads, ~7K monthly active users, and ~1K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Woolworths (Pty) Ltd?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Woolworths (Pty) Ltd built with?▴
Our heuristic places Woolworths (Pty) Ltd on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Woolworths (Pty) Ltd still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 18 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Woolworths (Pty) Ltd sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Woolworths (Pty) Ltd last updated?▴
Woolworths (Pty) Ltd last shipped a new version on 2026-09-07 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Woolworths (Pty) Ltd?▴
Woolworths (Pty) Ltd is published by Woolworths Financial Services on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Woolworths (Pty) Ltd's BU Score?▴
Woolworths (Pty) Ltd has a BU Score of 63/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.