The Roku App (Official)
81
Quality Score
Excellent
The Roku App (Official)
by ROKU INC
High confidence
✍️ Bumetric analysis
“
This iOS app from ROKU INC carves out a niche as a comprehensive remote and content hub for Roku device owners, directly competing with similar companion apps from other smart TV platforms like Amazon Fire TV or Apple TV. Its substantial user rating, paired with millions of individual ratings, indicates strong user satisfaction and deep market penetration for a utility app. The minimal estimated monthly revenue, despite the massive user base, signals that this is a mature, free-to-use product primarily designed to enhance the core Roku hardware experience rather than generate direct app-based income. For entertainment utility apps in this category, a common monetization observation is the indirect revenue generation through increased hardware sales or subscription upsells to premium content services, rather than in-app purchases or subscriptions within the companion app itself.
BU Score 81 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
6 snapshots on record
Rating
4.7
Reviews
6,162,202 reviews
Forecast Revenue / mo
$600K
Snapshots tracked
6
since Apr 2026
🤖Also on Android
$206/mo · 4.7M ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$165K
↳ What it cost to build · not monthly revenue
Likely range $125K – $225K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (228 MB) | +$40K |
| ⚙ Utilities complexity ×0.85 | $-13575 |
| ⚙ 14.8y maintenance × ~1-person team | +$88K |
Total estimate
$165K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$12.0M
↳ What it would sell for · not monthly revenue
Marketplace range $9.0M – $15.5M · 20× MRR multiple
💸
~73× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 14.8y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
862.5M
Lifetime downloads (US-equivalent)
Monthly active
40.0M
Daily active
8.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 📅 14.8y of rating accumulation | -30% |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 228 MB |
| 🏷 Category context | Utilities |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
15%
Last shipped 2026-08-20 · 35 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 35 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 51/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
3.5
Product Quality
9.5
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.73★ across 6,095,009 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (6,162,202 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (14y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (5 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v14.1.0
- Liquid Glass compatibility.
- Other minor bug fixes and performance improvements.
- Other minor bug fixes and performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- The Roku App (Official)
- Developer
- ROKU INC
- Bundle ID
- com.roku.ios.roku
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 12+
- Languages
- EN, FR, DE, PT, ES
Company
- Website
- www.roku.com
- Tagline
- Roku
- Description
- Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.
- Founded
- Not found
- HQ / Address
- San Jose
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $600K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get to know the must-have app for streamers
Use the free Roku® mobile app to:
• Control your Roku devices with a convenient remote
• Use your voice or keyboard to quickly search for entertainment
• Enjoy private listening with headphones
• Stream free movies, live TV, and more on the go with The Roku Channel
• Cast media files from your phone, like videos and photos, to your TV
• Add and launch channels on your Roku devices
• Enter text on your Roku device easier with your mobile keyboard… View full description on the official store →
Use the free Roku® mobile app to:
• Control your Roku devices with a convenient remote
• Use your voice or keyboard to quickly search for entertainment
• Enjoy private listening with headphones
• Stream free movies, live TV, and more on the go with The Roku Channel
• Cast media files from your phone, like videos and photos, to your TV
• Add and launch channels on your Roku devices
• Enter text on your Roku device easier with your mobile keyboard… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 228 MB🔞 12+📱 iOS 16.0+🔖 v14.1.0🔄 updated 1mo ago🌐 EN, FR, DE, PT, ES📂 Utilities💰 Paid🚀 Launched 2011 (14y old)
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v14.0.1 → v14.1.0
→ 30 days after: reviews +167,677 medium · co-occurring
2026-07
🔧
Shipped update — v13.9.1 → v14.0.1
→ 30 days after: revenue +$114/mo · reviews +309,788 high confidence
2026-06
🔧
Shipped update — v13.7.0 → v13.9.1
→ 30 days after: revenue +$114/mo · reviews +312,307 medium · co-occurring
2026-04
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +201,297 medium · co-occurring
2026-04
🔧
Shipped update — v? → v13.7.0
→ 30 days after: reviews +201,297 medium · co-occurring
🧪
Tech & Domain Intel — roku.com
- Mail provider
- Microsoft 365
- Tech stack
- Anthropic · Atlassian (Jira/Confluence) · Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 7 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.63089★ | 2,181 | 4.63089★ this version |
| 🇧🇷 BR | 4.80705★ | 115,768 | 4.80705★ this version |
| 🇨🇦 CA | 4.65188★ | 242,395 | 4.65188★ this version |
| 🇩🇪 DE | 4.5484★ | 3,594 | 4.5484★ this version |
| 🇫🇷 FR | 4.60409★ | 783 | 4.60409★ this version |
| 🇬🇧 GB | 4.61918★ | 62,184 | 4.61918★ this version |
| 🇺🇸 US | 4.72895★ | 6,140,029 | 4.72895★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for The Roku App (Official): category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Utilities
About this analysis
Why high confidence: 6,162,202 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does The Roku App (Official) make per month?▴
Based on our ML-calibrated revenue forecast, The Roku App (Official) earns approximately $600K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is The Roku App (Official) profitable?▴
With estimated build cost $165K and monthly revenue $600K, The Roku App (Official) looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does The Roku App (Official) have?▴
Estimated audience: ~862.5M lifetime downloads, ~40.0M monthly active users, and ~8.0M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like The Roku App (Official)?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is The Roku App (Official) built with?▴
Our heuristic places The Roku App (Official) on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is The Roku App (Official) still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would The Roku App (Official) sell for?▴
Estimated acquisition value: $12.0M (marketplace range $9.0M – $15.5M). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was The Roku App (Official) last updated?▴
The Roku App (Official) last shipped a new version on 2026-08-20 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes The Roku App (Official)?▴
The Roku App (Official) is published by ROKU INC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is The Roku App (Official)'s BU Score?▴
The Roku App (Official) has a BU Score of 81/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.