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81
BU Score
Excellent

The Roku App (Official)

4.8 ✍️ Editor
✍️ BU Analytics Review

The Roku App (Official) is an iOS app from ROKU INC in the Entertainment category, currently rated 4.8★ across 5,529,703 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 81Excellent (strong product-market fit). For a Entertainment app, that means strong product-market fit.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

creator

📊 Performance Tracking LIVE

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idle
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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
High install base (5,529,703 ratings)METRIC
+$12,000
Excellent rating (4.8★)METRIC
+$2,200
Mature app (14y old)METRIC
+$1,500
Ad-supported / freemiumMETRIC
+$600
Localized (5 languages)METRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 207 MB🔞 12+📱 iOS 16.0+🔖 v13.7.0🔄 updated 1mo ago🌐 EN, FR, DE, PT, ES📂 Entertainment💰 Paid🚀 Launched 2011 (14y old)

📝 About this app

Get to know the must-have app for streamers

Use the free Roku® mobile app to:
• Control your Roku devices with a convenient remote
• Use your voice or keyboard to quickly search for entertainment
• Enjoy private listening with headphones
• Stream free movies, live TV, and more on the go with The Roku Channel
• Cast media files from your phone, like videos and photos, to your TV
• Add and launch channels on your Roku devices
• Enter text on your Roku device easier with your mobile keyboard


You must connect your phone or tablet to the same wireless network as your Roku device to use certain features of the mobile app. Some features require a compatible Roku device and may require logging into your Roku account.


Feature availability:
• Voice search is available in English in the US, UK, and Canada. It’s also available in Spanish in Mexico and the US.
• The Roku Channel can be viewed in the mobile app in the US only.
• Some channels require payment, can change, and vary by country.


For more information, go to http://support.roku.com
Privacy Policy: go.roku.com/privacypolicy
CA Privacy Notice: https://docs.roku.com/published/userprivacypolicy/en/us#userprivacypolicy-en_us-CCPA

🆕 What's New · v13.7.0

- Bug fixes and performance improvements.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
The Roku App (Official)
Developer
ROKU INC
Bundle ID
com.roku.ios.roku
App Store URL
Open in App Store
Category
Entertainment
Content rating
12+
Languages
EN, FR, DE, PT, ES

Company

Website
Not found
Tagline
Roku
Description
Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.
Founded
Not found
HQ / Address
San Jose
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
$2.5KAI low
AI annual estimate
$30.0K/yr
ML model estimate / mo
$172/mo
Top-grossing rank
Outside top 100 in US Entertainment
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
Not found
Email
Not found
Phone
Not found
Contact page
Not found
About page
Not found
AI Revenue EstimateCONFIDENCE: LOW
The iOS version of "The Roku App (Official)" explicitly states it has no in-app purchases, suggesting no direct revenue from that platform. For the "Roku Mobile App," Adapty estimates less than $5,000 in monthly revenue, indicating minimal direct monetization for the official app across platforms. The app primarily serves as a remote and content discovery tool, supporting Roku's broader platform revenue generated through advertising and content distribution on its devices, rather than directly monetizing the app itself.
Sources mentioned: Sensor Tower, Adapty, Roku Inc. financial reports
Recent App Store Reviews49 latest · avg 3.37★ · 49.0% 5★ · 28.6% 1★
5★
24 (49%)
4★
2 (4%)
3★
5 (10%)
2★
4 (8%)
1★
14 (29%)
+45,928 ratings/week
Praise: love ×10 great ×7 best ×6 recommend ×1 excellent ×1Complaints: hate ×3 subscription ×2 crash ×1 worst ×1
Top positive
★★★★★ Perfection
Marvelous…
★★★★★ Yea
Roku is the best app in the world because it lets me yea…
Top negative
★☆☆☆☆ App won’t connect to TV
It’s super glitching and connects very sporadically. Same network, so that’s kit the problem. TV software up to date. iPhone app up to date. Super frustrating that I continue to experience connectivity issues I’ve the past 4 years.…
★☆☆☆☆ Remote function
The remote on this app doesn’t work 80% of the time and is so so frustrating. My physical Roku remote broke and I haven’t gotten a new one yet, I understand that if I just bought a new remote I wouldn’t have to deal with the app but you wou…
📈Ratings growth5,529,703 ratings+24% lifetimeShow 3-year history estimate ▾May 2023Dec 2024May 2026
Tracked (2 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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