Mytheresa: Luxusmarken shoppen
70
Quality Score
Strong
✍️ Bumetric analysis
“
Mytheresa: Luxusmarken shoppen is an iOS app from mytheresa.com GmbH in the Shopping category, currently rated 4.6★ across 6,047 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 70: Strong (healthy traction). For a Shopping app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
169 snapshots on record
Rating
4.6
Reviews
6,047 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
169
since Oct 2022
ONE-TIME · BUILD
💰 Estimated build cost
$170K
↳ What it cost to build · not monthly revenue
Likely range $130K – $230K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (85 MB) | +$13K |
| ⚙ Shopping complexity ×1.30 | +$19K |
| ⚙ 14.8y maintenance × ~1-person team | +$88K |
Total estimate
$170K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 20× MRR multiple
💸
~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 14.8y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Shopping category multiple | +2% |
Final multiple
20× MRR
👥 Estimated audience size
420K
Lifetime downloads (US-equivalent)
Monthly active
11K
Daily active
2.0K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 📅 14.8y of rating accumulation | -30% |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
17% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 85 MB |
| 🏷 Category context | Shopping |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-09-01 · 22 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 22 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.8
Product Quality
8.3
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.62★ across 6,047 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (6,047 ratings)METRIC | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (9 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.55.2
Welcome to the finest edit in luxury. Here at Mytheresa, we’re constantly improving our app to ensure you have the best possible shopping experience. We’ve listened to your feedback and have been working on updates so that you can easily navigate through our luxury edit.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mytheresa: Luxusmarken shoppen
- Developer
- mytheresa.com GmbH
- Bundle ID
- com.mytheresa.app.mytheresa
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- AR, EN, FR, DE, IT, KO, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth6,489 ratings+1281% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter7 releases tracked
🚀Version Release Timeline7 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
A world of luxury, right at your fingertips. Unlock the ultimate shopping experience, featuring fashion's most sought-after designers across womenswear, menswear, kidswear, and lifestyle – all on our app.
Founded in Munich in 1987, Mytheresa brings decades of curatorial expertise to a global audience. At the heart of Europe’s luxury fashion landscape, we’re just a tap away, bringing wearable inspiration from more than 200 luxury brands to over 180 countries worldwide.… View full description on the official store →
Founded in Munich in 1987, Mytheresa brings decades of curatorial expertise to a global audience. At the heart of Europe’s luxury fashion landscape, we’re just a tap away, bringing wearable inspiration from more than 200 luxury brands to over 180 countries worldwide.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 85 MB🔞 4+📱 iOS 16.0+🔖 v5.55.2🔄 updated 3w ago🌐 AR, EN, FR, DE, IT +4📂 Shopping💰 Paid🚀 Launched 2011 (14y old)
📅
What Worked™ · Development Pipeline
23 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 8 of 8 updated
2026-09
🔧
Shipped update — v5.53.0 → v5.55.2
→ 30 days after: reviews +130 high confidence
2026-07
🔧
Shipped update — v5.52.1 → v5.53.0
→ 30 days after: reviews +197 high confidence
2026-07
🔧
Shipped update — v5.51.2 → v5.52.1
→ 30 days after: reviews +108 high confidence
2026-06
🔧
Shipped update — v5.50.1 → v5.51.2
→ 30 days after: reviews +129 high confidence
2026-06
🔧
Shipped update — v5.50.0 → v5.50.1
→ 30 days after: reviews +181 high confidence
2026-06
🔧
Shipped update — v5.49.0 → v5.50.0
→ 30 days after: reviews +138 high confidence
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +157 high confidence
2026-05
⭐
Rating ↑ 4.14 → 4.62 (improved 0.48★)
→ 30 days after: reviews +157 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +8 low · multiple changes
2026-03
⭐
Rating ↓ 4.60 → 4.13 (dropped 0.47★)
→ 30 days after: reviews +10 low · multiple changes
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +13 medium · co-occurring
2026-03
⭐
Rating ↑ 4.13 → 4.60 (improved 0.47★)
→ 30 days after: reviews +13 medium · co-occurring
2023-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.07★ · reviews +11 medium · co-occurring
2023-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$58/mo · rating −0.05★ · reviews +25 low · multiple changes
2022-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$55/mo · rating +0.14★ · reviews +23 medium · co-occurring
2022-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$93/mo · rating +0.19★ · reviews +39 low · multiple changes
2022-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$57/mo · rating −0.16★ · reviews +25 high confidence
2022-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$57/mo · rating −0.16★ · reviews +25 high confidence
2022-10
⭐
Rating ↓ 3.50 → 3.14 (dropped 0.36★)
→ 30 days after: revenue +$57/mo · rating −0.16★ · reviews +25 low · multiple changes
📸
Store Page History
8 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
2 ver.
2 ver.
2026-08-07
2026-09-11
Slot 2
2 ver.
2 ver.
2026-08-07
2026-09-11
Slot 3
2 ver.
2 ver.
2026-08-07
2026-09-11
Slot 6
2 ver.
2 ver.
2026-08-07
2026-09-11
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-07
2026-09-11
Slot 2
2 ver.
2 ver.
2026-08-07
2026-09-11
Slot 3
2 ver.
2 ver.
2026-08-07
2026-09-11
Slot 6
2 ver.
2 ver.
2026-08-07
2026-09-11
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.58392★ | 1,394 | 4.58392★ this version |
| 🇧🇷 BR | 4.84375★ | 160 | 4.84375★ this version |
| 🇨🇦 CA | 4.77174★ | 920 | 4.77174★ this version |
| 🇩🇪 DE | 4.69106★ | 6,231 | 4.69106★ this version |
| 🇫🇷 FR | 4.65909★ | 1,804 | 4.65909★ this version |
| 🇬🇧 GB | 4.59148★ | 2,536 | 4.59148★ this version |
| 🇮🇳 IN | 4.375★ | 64 | 4.375★ this version |
| 🇯🇵 JP | 4.55755★ | 443 | 4.55755★ this version |
| 🇺🇸 US | 4.64897★ | 6,535 | 4.64897★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mytheresa: Luxusmarken shoppen: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by mytheresa.com GmbH
View all →📦 Portfolio summaryINDIE studio
3apps·$5K/mocombined
⚠ Concentrated — top app contributes 89% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 6,047 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Mytheresa make per month?▴
Based on our ML-calibrated revenue forecast, Mytheresa earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Mytheresa profitable?▴
With estimated build cost $170K and monthly revenue $5.0K, Mytheresa looks break-even-grade — payback period sits around 2.8 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Mytheresa have?▴
Estimated audience: ~420K lifetime downloads, ~11K monthly active users, and ~2K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Mytheresa?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Mytheresa built with?▴
Our heuristic places Mytheresa on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Mytheresa still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 22 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Mytheresa sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Mytheresa last updated?▴
Mytheresa last shipped a new version on 2026-09-01 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Mytheresa?▴
Mytheresa is published by mytheresa.com GmbH on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mytheresa's BU Score?▴
Mytheresa has a BU Score of 70/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.