Buffer: Plan & Schedule Posts
75
Quality Score
Strong
Buffer: Plan & Schedule Posts
by Buffer, Inc.
High confidence
✍️ Bumetric analysis
“
Buffer: Plan & Schedule Posts is an iOS app from Buffer, Inc. in the Social Networking category, currently rated 4.7★ across 33,394 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 75: Strong (healthy traction). For a Social Networking app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
142 snapshots on record
Rating
4.7
Reviews
33,394 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
142
since Oct 2018
ONE-TIME · BUILD
💰 Estimated build cost
$245K
↳ What it cost to build · not monthly revenue
Likely range $185K – $330K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (224 MB) | +$40K |
| ⚙ Social Networking complexity ×1.70 | +$63K |
| ⚙ 14.8y maintenance × ~1-person team | +$88K |
Total estimate
$245K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 22× MRR multiple
💸
~0.4× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 14.8y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Social Networking category multiple | +5% |
Final multiple
22× MRR
👥 Estimated audience size
2.1M
Lifetime downloads (US-equivalent)
Monthly active
120K
Daily active
66K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 📅 14.8y of rating accumulation | -30% |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
55% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 224 MB |
| 🏷 Category context | Social Networking |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
15%
Last shipped 2026-08-30 · 41 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 41 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 43/100MID TIERFREE (NO MONETIZATION)underperforming peersGrowth Velocity
5.0
Founder Strength
4.7
Product Quality
8.0
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
5.9
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.73★ across 33,394 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — rating drift -1.63 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (33,394 ratings)METRIC | +$5,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v15.8
- Improved Instagram and Facebook channel connection flows, including support for connecting Instagram via Facebook and linking existing Instagram channels to Facebook.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Buffer: Plan & Schedule Posts
- Developer
- Buffer, Inc.
- Bundle ID
- com.buffer.buffer
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 4+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- 🇬🇧#77 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth34,299 ratings+7292% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇬🇧
GB
Top-grossing rank: #77 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#77 now · best #77 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter6 releases tracked
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Post to every social platform with a single app — simple, flexible, and powerful.
Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone.
Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed.
What’s new in v15.0
• Fresh new design with Apple’s Liquid Glass system
• Brand-new Apple Watch app (queues, goals, streaks, ideas)… View full description on the official store →
Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone.
Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed.
What’s new in v15.0
• Fresh new design with Apple’s Liquid Glass system
• Brand-new Apple Watch app (queues, goals, streaks, ideas)… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 224 MB🔞 4+📱 iOS 18.0+🔖 v15.8🔄 updated 1mo ago🌐 EN, ES📂 Social Networking💰 Paid🚀 Launched 2011 (14y old)
📅
What Worked™ · Development Pipeline
19 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v15.7.1 → v15.8
→ 30 days after: reviews +248 high confidence
2026-08
🔧
Shipped update — v15.6.1 → v15.7.1
→ 30 days after: reviews +295 high confidence
2026-07
🔧
Shipped update — v15.6 → v15.6.1
→ 30 days after: revenue +$2.9K/mo · reviews +231 high confidence
2026-07
🔧
Shipped update — v15.5 → v15.6
→ 30 days after: revenue +$2.9K/mo · reviews +248 high confidence
2026-05
🔧
Shipped update — v15.4.1 → v15.5
→ 30 days after: reviews +362 high confidence
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +223 high confidence
2026-03
⭐
Rating ↑ 3.05 → 4.60 (improved 1.55★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$2.0K/mo · rating +1.55★ · reviews +32,414 high confidence
2019-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +10 high confidence
2019-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.06★ · reviews +13 high confidence
2019-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.07★ · reviews +29 high confidence
2019-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.20★ · reviews +9 high confidence
2018-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +10 medium · co-occurring
2018-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +10 medium · co-occurring
2018-10
⭐
Rating ↑ 2.29 → 2.63 (improved 0.34★)
→ 30 days after: reviews +10 low · multiple changes
2018-10
⭐
Rating ↑ 2.00 → 2.60 (improved 0.60★)
→ 30 days after: reviews +10 low · multiple changes
2018-10
⭐
Rating ↑ 1.00 → 2.00 (improved 1.00★)
→ 30 days after: reviews +10 low · multiple changes
2018-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +10 medium · co-occurring
🗣
Voice of Customer
Based on 700 reviews across 6 markets● 57% positive · ● 15% neutral · ● 28% negative · Rating drift: -1.63★ (declining — recent 50: 3.1★ vs lifetime: 4.73★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.40
🇬🇧 GB
+0.37
🇺🇸 US
+0.28
🇨🇦 CA
+0.24
🇯🇵 JP
+0.02
🇩🇪 DE
-0.03
Top praise themes
social media ×74 free version ×13 multiple platforms ×7 media accounts ×7 user friendly ×7 please add ×7 being able ×7 game changer ×6
Top complaint themes
social media ×31 doesn work ×20 post instagram ×15 instagram account ×12 customer service ×10 log into ×9 connect instagram ×9 business account ×9
Risk signals
Bug mentions: 4%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.6721★ | 2,824 | 4.6721★ this version |
| 🇧🇷 BR | 4.73076★ | 1,118 | 4.73076★ this version |
| 🇨🇦 CA | 4.63793★ | 3,433 | 4.63793★ this version |
| 🇩🇪 DE | 4.55762★ | 1,510 | 4.55762★ this version |
| 🇫🇷 FR | 4.55703★ | 2,104 | 4.55703★ this version |
| 🇬🇧 GB | 4.67027★ | 9,523 | 4.67027★ this version |
| 🇮🇳 IN | 4.57503★ | 953 | 4.57503★ this version |
| 🇯🇵 JP | 4.54623★ | 1,287 | 4.54623★ this version |
| 🇺🇸 US | 4.73227★ | 34,523 | 4.73227★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Buffer: Plan & Schedule Posts: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 33,394 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Buffer make per month?▴
Based on our ML-calibrated revenue forecast, Buffer earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Buffer profitable?▴
With estimated build cost $245K and monthly revenue $5.0K, Buffer looks slow ROI — payback period is around 4.1 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Buffer have?▴
Estimated audience: ~2.1M lifetime downloads, ~120K monthly active users, and ~66K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Buffer?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Buffer built with?▴
Our heuristic places Buffer on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Buffer still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Buffer sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $150K). Calculated as 22× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Buffer last updated?▴
Buffer last shipped a new version on 2026-08-30 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Buffer?▴
Buffer is published by Buffer, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Buffer's BU Score?▴
Buffer has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.