Depop - Buy & Sell Clothes
83
Quality Score
Excellent
Depop - Buy & Sell Clothes
High confidence
✍️ bumetric analysis
“
Depop - Buy & Sell Clothes is an iOS app from Depop Ltd in the News category, currently rated 4.8★ across 881,198 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 83: Excellent (strong product-market fit). For a News app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.3K/mo · 117K ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.0y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (371 MB) | +$40K |
| ⚙ News complexity ×1.20 | +$18K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$40K
↳ What it would sell for · not monthly revenue
Marketplace range $30K – $50K · 17× MRR multiple
💸
~0.4× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 News category multiple | -5% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
17× MRR
👥 Estimated audience size
105.5M
Lifetime downloads (US-equivalent)
Monthly active
15.5M
Daily active
7.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 53/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
4.4
Product Quality
9.6
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 881,198 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (881,198 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.400
Buying and selling on Depop just got even easier with a few behind-the-scenes upgrades. Stay tuned for more.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Depop - Buy & Sell Clothes
- Developer
- Depop Ltd
- Bundle ID
- com.garageitaly.garage
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $2.3K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth881,198 ratings+34% lifetimeShow 3-year history estimate ▾
Tracked (27 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Depop – The Best Secondhand Marketplace to Buy and Sell Clothes
Depop is the best online marketplace to buy and sell secondhand clothes. The top resale fashion app for cheap fashion finds — discover amazing vintage items, wonderful thrift pieces, name-brand streetwear, and exciting styles from a passionate global community of creators. Our secondhand clothes marketplace makes buying and selling clothing effortlessly joyful — the safe, trusted app for fashion lovers who want incredible deals.
SELL CLOTHES WITHOUT FEES*… View full description on the official store →
Depop is the best online marketplace to buy and sell secondhand clothes. The top resale fashion app for cheap fashion finds — discover amazing vintage items, wonderful thrift pieces, name-brand streetwear, and exciting styles from a passionate global community of creators. Our secondhand clothes marketplace makes buying and selling clothing effortlessly joyful — the safe, trusted app for fashion lovers who want incredible deals.
SELL CLOTHES WITHOUT FEES*… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 371 MB🔞 12+📱 iOS 18.0+🔖 v2.400🔄 updated 0d ago🌐 EN📂 News💰 Paid
📅
What Worked™ · Development Pipeline
18 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v2.399.1 → v2.400
→ 30 days after: reviews +18,907 medium · co-occurring
2026-06
🔧
Shipped update — v2.398.1 → v2.399.1
→ 30 days after: reviews +22,414 medium · co-occurring
2026-06
🔧
Shipped update — v2.398 → v2.398.1
→ 30 days after: reviews +32,453 medium · co-occurring
2026-06
🔧
Shipped update — v2.397 → v2.398
→ 30 days after: reviews +32,453 medium · co-occurring
2026-06
🔧
Shipped update — v2.396.1 → v2.397
→ 30 days after: reviews +38,991 low · multiple changes
2026-05
🔧
Shipped update — v2.396 → v2.396.1
→ 30 days after: reviews +38,900 medium · co-occurring
2026-05
🔧
Shipped update — v2.395.1 → v2.396
→ 30 days after: reviews +41,861 low · multiple changes
2026-05
🔧
Shipped update — v2.394.1 → v2.395.1
→ 30 days after: reviews +35,612 medium · co-occurring
2026-05
🔧
Shipped update — v2.394 → v2.394.1
→ 30 days after: reviews +27,098 medium · co-occurring
2026-05
🔧
Shipped update — v? → v2.394
→ 30 days after: rating +0.11★ · reviews +64,050 low · multiple changes
2026-04
⭐
Rating ↑ 3.10 → 4.70 (improved 1.60★)
→ 30 days after: rating +0.11★ · reviews +37,762 high confidence
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.11★ · reviews +37,762 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$2.3K/mo · rating +1.55★ · reviews +794,313 high confidence
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.85★ · reviews +420 low · multiple changes
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.85★ · reviews +386 low · multiple changes
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.83★ · reviews +355 low · multiple changes
2026-01
⭐
Rating ↓ 4.00 → 3.00 (dropped 1.00★)
→ 30 days after: rating −0.87★ · reviews +340 low · multiple changes
2026-01
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.87★ · reviews +340 low · multiple changes
🔎
ASO Keyword Positions
BEST RANK #1Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
thrift·#1🇺🇸marketplace·#12🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.79255★ | 119,168 | 4.79255★ this version |
| 🇧🇷 BR | 4.82915★ | 796 | 4.82915★ this version |
| 🇨🇦 CA | 4.70627★ | 36,935 | 4.70627★ this version |
| 🇩🇪 DE | 4.68963★ | 8,026 | 4.68963★ this version |
| 🇫🇷 FR | 4.74453★ | 8,314 | 4.74453★ this version |
| 🇬🇧 GB | 4.78052★ | 533,836 | 4.78052★ this version |
| 🇮🇳 IN | 4.65649★ | 393 | 4.65649★ this version |
| 🇯🇵 JP | 4.78148★ | 1,350 | 4.78148★ this version |
| 🇺🇸 US | 4.81579★ | 881,198 | 4.81579★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Depop - Buy & Sell Clothes: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 881,198 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Depop - Buy & Sell Clothes make per month?▴
Based on our ML-calibrated revenue forecast, Depop - Buy & Sell Clothes earns approximately $2.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Depop - Buy & Sell Clothes?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Depop - Buy & Sell Clothes?▴
Depop - Buy & Sell Clothes is published by Depop Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Depop - Buy & Sell Clothes's BU Score?▴
Depop - Buy & Sell Clothes has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.