82
BU Score
Excellent
Fuel Rewards® program
✍️ BU Analytics Review
“
Fuel Rewards® program is an iOS app from Excentus in the Shopping category, currently rated 4.7★ across 682,717 ratings. Initial signal reads as mostly critical sentiment so far — users flag rough edges and unmet expectations.
Our BU Score puts it at 82 — Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (682,717 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 32 MB🔞 4+📱 iOS 16.0+🔖 v3.24.0🔄 updated 1y ago🌐 EN📂 Shopping💰 Paid🚀 Launched 2012 (13y old)
📝 About this app
For a limited time, all Fuel Rewards members receive instant Gold Status.
The Fuel Rewards® program (aka Fuel Rewards Network or FRN), is a free loyalty program that helps you save money on fuel at over 11,000 Shell stations, nationwide. Fuel Rewards members with Gold Status save at least 5¢gal on every fill-up. You can earn additional Fuel Rewards savings when you shop, dine, book travel and more. Rewards are cumulative, and there is no limit to how much you can save. Rewards apply to any fill-up, up to 20 gallons.
APP FEATURES
• Track rewards balance, current tier, & tier progress
• Activate offers
• Link Credit & Debit cards for earning (always use as credit)
• Opt Credit & Debit cards in to allow faster redemption and fueling
• Find ways to earn rewards
• Locate nearby Shell stations
WAYS TO EARN REWARDS
At Shell: With Gold Status, you’ll save at least 5¢/gal on every fill-up at participating Shell stations. Also, you can earn rewards at select Shell stations when you purchase snacks, beverages, car washes and more.
Dine: Earn 10¢/gal for every $50 you spend dining with a linked Mastercard, Visa, or American Express at more than 10,000 participating restaurants nationwide.
Shop: Earn at least 5¢/gal for every $50 you spend at select local and online merchants.
Travel: Earn 5¢/gal for every $50 spent when you book hotels, flights and rental cars, through the Fuel Rewards program.
With Mastercard: Look for exclusive offers from Mastercard to accelerate your savings.
More: Find additional promotions at select regional grocery stores, other affiliated programs, and online at fuelrewards.com.
Some offers must be activated prior to earning. Use the mobile app to easily activate these offers.
HOW TO SAVE AT THE PUMP
• Use the app to find a participating Shell or other participating fuel stations.
• Enter your ALT ID (or swipe your Fuel Rewards loyalty card) at the pump before you pay
• Watch the price roll back.
Shell is the official fuel provider of the Fuel Rewards program. Participation varies by market.
Mastercard is the preferred payment card of the Fuel Rewards program.
The Fuel Rewards® program (aka Fuel Rewards Network or FRN), is a free loyalty program that helps you save money on fuel at over 11,000 Shell stations, nationwide. Fuel Rewards members with Gold Status save at least 5¢gal on every fill-up. You can earn additional Fuel Rewards savings when you shop, dine, book travel and more. Rewards are cumulative, and there is no limit to how much you can save. Rewards apply to any fill-up, up to 20 gallons.
APP FEATURES
• Track rewards balance, current tier, & tier progress
• Activate offers
• Link Credit & Debit cards for earning (always use as credit)
• Opt Credit & Debit cards in to allow faster redemption and fueling
• Find ways to earn rewards
• Locate nearby Shell stations
WAYS TO EARN REWARDS
At Shell: With Gold Status, you’ll save at least 5¢/gal on every fill-up at participating Shell stations. Also, you can earn rewards at select Shell stations when you purchase snacks, beverages, car washes and more.
Dine: Earn 10¢/gal for every $50 you spend dining with a linked Mastercard, Visa, or American Express at more than 10,000 participating restaurants nationwide.
Shop: Earn at least 5¢/gal for every $50 you spend at select local and online merchants.
Travel: Earn 5¢/gal for every $50 spent when you book hotels, flights and rental cars, through the Fuel Rewards program.
With Mastercard: Look for exclusive offers from Mastercard to accelerate your savings.
More: Find additional promotions at select regional grocery stores, other affiliated programs, and online at fuelrewards.com.
Some offers must be activated prior to earning. Use the mobile app to easily activate these offers.
HOW TO SAVE AT THE PUMP
• Use the app to find a participating Shell or other participating fuel stations.
• Enter your ALT ID (or swipe your Fuel Rewards loyalty card) at the pump before you pay
• Watch the price roll back.
Shell is the official fuel provider of the Fuel Rewards program. Participation varies by market.
Mastercard is the preferred payment card of the Fuel Rewards program.
🆕 What's New · v3.24.0
Resolved a few bugs to help improve your experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Fuel Rewards® program
- Developer
- Excentus
- Bundle ID
- com.excentus.frn
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.9K/mo
- Top-grossing rank
- Outside top 100 in US Shopping
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: LOW
The "Fuel Rewards® program" iOS app is a free loyalty program designed to help consumers save money on fuel at Shell stations and other participating merchants. It does not generate direct revenue through in-app purchases or subscriptions. The revenue for the Fuel Rewards program itself, operated by Shell Oil Products US (formerly Excentus and PDI), comes from partnerships with retailers and brands who pay to participate in the loyalty program to drive customer engagement and sales.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, PDI Technologies, Shell USA, Inc., Apple App Store
⭐Recent App Store Reviews49 latest · avg 2.9★ · 40.8% 5★ · 44.9% 1★
5★20 (41%)
4★1 (2%)
3★4 (8%)
2★2 (4%)
1★22 (45%)
+669 ratings/week
Praise: great ×10 love ×6 best ×2 awesome ×2 fantastic ×1Complaints: terrible ×1 scam ×1
Top positive
★★★★★ Discounts ‘r’ Us
I love saving money 🤗…
★★★★★ I would like to know why I don’t get a good reward when I use the gas. Only the gas I use is shell.
I get 3 cent to 10 cent that’s it…
Top negative
★☆☆☆☆ Stopped working 6 months ago
Used to like this app and She’ll gas, but have been unable to log into the app to update my credit card for 6 months. So, adios! I switched to Chevron.…
★☆☆☆☆ The App is fine it’s the program that’s flawed.
As someone with a long commute (94 miles one way) and very few fuel options between points A and B, I fill up and top my tank off basically every day I work. The problem is, Shell doesn’t count anything under 10 gallons as a fill up. My car…
📈Ratings growth682,717 ratings+21% lifetimeShow 3-year history estimate ▾
Tracked (25 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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