Pixlr AI Photo & Video Editor
72
Quality Score
Strong
✍️ Bumetric analysis
“
Pixlr AI Photo & Video Editor is an iOS app from Pixlr Pte Ltd in the Photo & Video category, currently rated 4.4★ across 5,033 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 72: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$12.0K
per month
→
12-mo forecast
$12.5K – $26.1K
per month
→
24-mo forecast
$15.4K – $46.3K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
208 snapshots on record
Rating
4.4
Reviews
5,033 reviews
Forecast Revenue / mo
$12.0K
Snapshots tracked
208
since Oct 2024
🤖Also on Android
$218/mo · 1.2M ratings · 3.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$225K
↳ What it cost to build · not monthly revenue
Likely range $170K – $305K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.6y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (356 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
| ⚙ 14.0y maintenance × ~1-person team | +$83K |
Total estimate
$225K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $275K · 18× MRR multiple
💸
~1.0× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 14.0y proven track record | +20% |
Final multiple
18× MRR
👥 Estimated audience size
490K
Lifetime downloads (US-equivalent)
Monthly active
24K
Daily active
7.3K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 📅 14.0y of rating accumulation | -30% |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 356 MB |
| 🏷 Category context | Photo & Video |
| 📦 Large iOS bundle | → Native Swift / UIKit (pre-2020 era) + assets |
💀 Maintenance status
Active
15%
Last shipped 2026-09-16 · 56 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 56 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$12.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$11.4K – $19.0K
12 months
$12.5K – $26.1K
24 months
$15.4K – $46.3K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.3
Product Quality
7.8
Revenue Strength
4.1
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $8K - $18K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.36★ across 5,033 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $216K-$385K. Portfolio play ($18K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 15 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (5,033 ratings)METRIC | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Multilingual (11 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Good rating (4.4★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.8.2
Video Effects added for more creative video editing
Color Match added for faster and more consistent photo and video edits
Improved music selection for smoother video creation
Improved Nano Banana AI prompt handling for more reliable AI editing… Full release notes →
Color Match added for faster and more consistent photo and video edits
Improved music selection for smoother video creation
Improved Nano Banana AI prompt handling for more reliable AI editing… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Pixlr AI Photo & Video Editor
- Developer
- Pixlr Pte Ltd
- Bundle ID
- com.autodesk.ios.pixlrexpressplus
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, KO, PT, RU, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $12.0K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth5,170 ratings+991% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter4 releases tracked
🚀Version Release Timeline4 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The Ultimate AI-Powered Creative Studio
Pixlr is your all-in-one creative companion, designed to transform any photo or video with professional-grade AI tools. Whether you’re designing aesthetic collages, viral Reels, or seamless IG carousel layouts, Pixlr makes high-end editing simple, fast, and accessible for everyone.
Join millions of creators using Pixlr to produce scroll-stopping content. From instant AI enhancements to cinematic video transformations, Pixlr blends precision tools with next-gen automation to give you total creative freedom.
Cutting-Edge AI Tools… View full description on the official store →
Pixlr is your all-in-one creative companion, designed to transform any photo or video with professional-grade AI tools. Whether you’re designing aesthetic collages, viral Reels, or seamless IG carousel layouts, Pixlr makes high-end editing simple, fast, and accessible for everyone.
Join millions of creators using Pixlr to produce scroll-stopping content. From instant AI enhancements to cinematic video transformations, Pixlr blends precision tools with next-gen automation to give you total creative freedom.
Cutting-Edge AI Tools… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 356 MB🔞 4+📱 iOS 15.0+🔖 v3.8.2🔄 updated 1mo ago🌐 EN, FR, DE, IT, JA +6📂 Photo & Video💰 Paid🚀 Launched 2012 (14y old)
📅
What Worked™ · Development Pipeline
16 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
🔧
Shipped update — v3.8.1 → v3.8.2
→ 30 days after: reviews +22 high confidence
2026-08
🔧
Shipped update — v3.8.0 → v3.8.1
→ 30 days after: reviews +32 high confidence
2026-07
🔧
Shipped update — v3.7.17 → v3.8.0
→ 30 days after: revenue +$17.9K/mo · reviews +42 high confidence
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +36 high confidence
2026-05
⭐
Rating ↑ 3.83 → 4.36 (improved 0.53★)
→ 30 days after: reviews +36 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.30 → 3.82 (dropped 0.48★)
→ 30 days after: reviews +6 low · multiple changes
2026-03
⭐
Rating ↑ 3.82 → 4.30 (improved 0.48★)
→ 30 days after: reviews +8 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +8 medium · co-occurring
2025-05
⭐
Rating ↓ 4.38 → 4.06 (dropped 0.32★)
→ 30 days after: rating −0.11★ · reviews +35 high confidence
2024-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +36 high confidence
2024-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +74 high confidence
2024-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +74 low · multiple changes
2024-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +74 low · multiple changes
2024-10
⭐
Rating ↓ 5.00 → 4.25 (dropped 0.75★)
→ 30 days after: reviews +74 medium · co-occurring
2024-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: reviews +74 medium · co-occurring
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.0378★ | 291 | 4.0378★ this version |
| 🇧🇷 BR | 4.65287★ | 1,063 | 4.65287★ this version |
| 🇨🇦 CA | 4.16275★ | 553 | 4.16275★ this version |
| 🇩🇪 DE | 4.27297★ | 718 | 4.27297★ this version |
| 🇫🇷 FR | 4.3939★ | 688 | 4.3939★ this version |
| 🇬🇧 GB | 4.23355★ | 608 | 4.23355★ this version |
| 🇮🇳 IN | 4.54315★ | 1,263 | 4.54315★ this version |
| 🇯🇵 JP | 3.73484★ | 841 | 3.73484★ this version |
| 🇺🇸 US | 4.345★ | 5,200 | 4.345★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Pixlr AI Photo & Video Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Pixlr Pte Ltd
View all →📦 Portfolio summaryMID studio
2apps·$712K/mocombined
⚠ Concentrated — top app contributes 98% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 5,033 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Pixlr AI Photo & Video Editor make per month?▴
Based on our ML-calibrated revenue forecast, Pixlr AI Photo & Video Editor earns approximately $12K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Pixlr AI Photo & Video Editor profitable?▴
With estimated build cost $225K and monthly revenue $12K, Pixlr AI Photo & Video Editor looks break-even-grade — payback period sits around 1.6 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Pixlr AI Photo & Video Editor have?▴
Estimated audience: ~490K lifetime downloads, ~24K monthly active users, and ~7K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Pixlr AI Photo & Video Editor?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Pixlr AI Photo & Video Editor built with?▴
Our heuristic places Pixlr AI Photo & Video Editor on the Native iOS (Swift / UIKit) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Pixlr AI Photo & Video Editor still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Pixlr AI Photo & Video Editor sell for?▴
Estimated acquisition value: $225K (marketplace range $175K – $275K). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Pixlr AI Photo & Video Editor last updated?▴
Pixlr AI Photo & Video Editor last shipped a new version on 2026-09-16 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Pixlr AI Photo & Video Editor?▴
Pixlr AI Photo & Video Editor is published by Pixlr Pte Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Pixlr AI Photo & Video Editor's BU Score?▴
Pixlr AI Photo & Video Editor has a BU Score of 72/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.