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71
BU Score
Strong

M&S - Fashion, Food & Homeware

4.8 ✍️ Editor
✍️ BU Analytics Review

M&S - Fashion, Food & Homeware is an iOS app from Marks and Spencer plc in the Shopping category, currently rated 4.8★ across 3,617 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 71Strong (healthy traction). For a Shopping app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Excellent rating (4.8★)METRIC
+$2,200
5 starREVIEW
+$1,800
Low install base (3,617 ratings)METRIC
+$1,500
Mature app (13y old)METRIC
+$1,500
slowREVIEW
−$1,200
Ad-supported / freemiumMETRIC
+$600
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jun 24
Aug 24
Oct 24
Feb 25
Nov 25
Dec 25
Jan 26
Mar 26
Apr 26
May 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 132 MB🔞 12+📱 iOS 15.0+🔖 v8.61🔄 updated 1d ago🌐 EN📂 Shopping💰 Paid🚀 Launched 2012 (13y old)

📝 About this app

SHOP M&S WITH EASE

Make shopping for your favourite M&S products easier than ever, whether you're at home, on the go, or in store, with the M&S app.

From fresh groceries and gift ideas to the latest fashion, home, and beauty finds, shop across all your essentials and make every purchase more rewarding with your digital Sparks loyalty card.

With Sparks you’ll unlock exclusive offers, birthday treats, Scan & Shop, and much more.

Browse thousands of food products, check prices, discover the latest Dine In menus, check availability, and be the first to find out what’s new.


SHOP ACROSS YOUR FAVOURITE CATEGORIES

From fashion to food, shop with ease across our bestselling categories:

- Womenswear, lingerie, menswear, & kidswear
- School uniform
- Beauty & skincare
- Homeware & furniture
- Flowers, hampers, food & wine
- Seasonal offers & sales


GET MORE FROM M&S WITH SPARKS

- Personalised Sparks offers tailored to you
- Free birthday treat
- Charity donations every time you shop
- Perks for new parents with The Parent hood club
- Get e-receipts emailed after shopping in store


BROWSE M&S FOOD IN-STORE PRODUCTS

- Check stock & price in your local Foodhall
- See what’s new every week
- Plan your shop with our digital shopping list


WHY CHOOSE M&S?

- Effortless online shopping
- Free nominated-day flower delivery*
- Free to Click & Collect in your chosen store
- Order tracking on all purchases
- Easy paperless returns
- Digital receipts when shopping in store*
- Exclusive Sparks loyalty rewards and personalised offers
- Skip the tills with Scan & Shop*


SCAN & SHOP

Want to check out faster? Skip the queues with Scan & Shop in our M&S Food stores — scan and pay for your groceries directly in the app (up to £45). Use free in-store Wi-Fi or mobile data.


ENHANCED IN-STORE EXPERIENCE

Shopping in store and want something in a different size, colour, or style? Scan the barcode and order for delivery to your home or nearest M&S.


GET INSPIRED

Browse our features and articles to get the latest advice, trends and tips on fashion, food, beauty, and entertaining.


M&S RECIPES

Discover hundreds of exclusive recipes made with the best M&S ingredients. Save your favourites to your personal cookbook and create your shopping list in one click.


FIND US

Looking for your nearest M&S store? Use the store finder to get directions and quickly locate your nearest M&S.


DOWNLOAD NOW

Download the free M&S app and enjoy smarter shopping today.


FOLLOW US

Follow M&S on social media and stay updated with the latest news, offers and sale updates:

Facebook: @marksandspencer
Instagram: @marksandspencer @marksandspencerfood @marksandspencerstyle
X: @marksandspencer
Pinterest: @marksandspencer
TikTok: @mandsfood


Visit: www.marksandspencer.com

*Terms, conditions and exclusions may apply. See www.marksandspencer.com for details.

🆕 What's New · v8.61

We’re listening and improving!
This release brings performance boosts and minor fixes for a smoother experience. We’re always listening to your feedback and working to make the app even better.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
M&S - Fashion, Food & Homeware
Developer
Marks and Spencer plc
Bundle ID
com.marksandspencer.public.retail.iphoneApp
App Store URL
Open in App Store
Category
Shopping
Content rating
12+
Languages
EN

Company

Website
Not found
Tagline
Welcome to Marks & Spencer
Description
Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery or collection at M&S
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$7.5K/mo
Top-grossing rank
Outside top 100 in US Shopping
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
https://www.twitter.com/marksandspencer
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
facebook · instagram · twitter · youtube
Email
Not found
Phone
Not found
Contact page
https://www.marksandspencer.com/c/help-and-support
About page
Not found
AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources, including app analytics platforms and financial reports from Marks and Spencer plc, do not provide specific revenue figures for the iOS app "M&S - Fashion, Food & Homeware." While the app is a significant channel for online orders, accounting for 44% of online orders in 2023/24, its direct revenue is not disclosed separately from the company's overall online sales.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, AppstoreSpy, Marks and Spencer plc financial reports
Recent App Store Reviews49 latest · avg 3.78★ · 59.2% 5★ · 16.3% 1★
5★
29 (59%)
4★
2 (4%)
3★
4 (8%)
2★
6 (12%)
1★
8 (16%)
+2,348,757 ratings/week
Praise: love ×9 great ×7 excellent ×3 best ×2 amazing ×1Complaints: terrible ×1 bug ×1 broken ×1
Top positive
★★★★★ Very good
Very good…
★★★★★ M&S
So easy to use this app. If you are a member they securely save all your information. So easy to buy and pay when you sign in to your account.…
Top negative
★☆☆☆☆ Terrible Customer Service
Cannot get any help when you need it, if you do get through to an agent, they don’t speak English, completely hopeless…
★☆☆☆☆ Horrible app
This app is horrible! M and S should realize that their company is now global and they need to have one app with the flexibility of changing the geo location. We are in 2024 and the app is stuck in Y2K.…
📈Ratings growth3,617 ratings+30042% lifetimeShow 3-year history estimate ▾Oct 2015Jul 2023May 2026
Tracked (58 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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