M&S - Fashion, Food & Homeware
71
Quality Score
Strong
M&S - Fashion, Food & Homeware
Medium confidence
✍️ bumetric analysis
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M&S - Fashion, Food & Homeware is an iOS app from Marks and Spencer plc in the Utilities category, currently rated 4.8★ across 3,673 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 71: Strong (healthy traction). For a Utilities app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$70K
↳ What it cost to build · not monthly revenue
Likely range $50K – $95K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~9 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (136 MB) | +$34K |
| ⚙ Utilities complexity ×0.85 | $-12758 |
Total estimate
$70K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 16× MRR multiple
💸
~1.8× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Utilities category multiple | -10% |
Final multiple
16× MRR
👥 Estimated audience size
730K
Lifetime downloads (US-equivalent)
Monthly active
145K
Daily active
29K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.9
Product Quality
8.7
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.81★ across 3,673 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 5110d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (5110d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($7K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (3,673 ratings)METRIC | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.66
Thanks for being part of M&S!
We’ve squashed some bugs and made improvements to keep the app running smoothly. Your feedback drives us - keep it coming as we continue to make the app better!
We’ve squashed some bugs and made improvements to keep the app running smoothly. Your feedback drives us - keep it coming as we continue to make the app better!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- M&S - Fashion, Food & Homeware
- Developer
- Marks and Spencer plc
- Bundle ID
- com.marksandspencer.public.retail.iphoneApp
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 12+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $7.5K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth3,673 ratings+24387% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
SHOP M&S WITH EASE
Make shopping for your favourite M&S products easier than ever, whether you're at home, on the go, or in store, with the M&S app.
From fresh groceries and gift ideas to the latest fashion, home, and beauty finds, shop across all your essentials and make every purchase more rewarding with your digital Sparks loyalty card.
With Sparks you’ll unlock exclusive offers, birthday treats, Scan & Shop, and much more.
Browse thousands of food products, check prices, discover the latest Dine In menus, check availability, and be the first to find out what’s new.… View full description on the official store →
Make shopping for your favourite M&S products easier than ever, whether you're at home, on the go, or in store, with the M&S app.
From fresh groceries and gift ideas to the latest fashion, home, and beauty finds, shop across all your essentials and make every purchase more rewarding with your digital Sparks loyalty card.
With Sparks you’ll unlock exclusive offers, birthday treats, Scan & Shop, and much more.
Browse thousands of food products, check prices, discover the latest Dine In menus, check availability, and be the first to find out what’s new.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 136 MB🔞 12+📱 iOS 16.4+🔖 v8.66🔄 updated 0d ago🌐 EN📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
15 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v8.65 → v8.66
→ 30 days after: reviews +15 high confidence
2026-06
🔧
Shipped update — v8.64 → v8.65
→ 30 days after: reviews +21 high confidence
2026-06
🔧
Shipped update — v8.63 → v8.64
→ 30 days after: reviews +30 medium · co-occurring
2026-06
🔧
Shipped update — v8.62 → v8.63
→ 30 days after: reviews +49 medium · co-occurring
2026-05
🔧
Shipped update — v8.61 → v8.62
→ 30 days after: reviews +49 high confidence
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +43 high confidence
2026-03
⭐
Rating ↑ 3.86 → 4.80 (improved 0.94★)
→ 30 days after: revenue +$7.5K/mo · rating +0.94★ · reviews +1,232,150 high confidence
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$7.5K/mo · rating +0.94★ · reviews +1,232,150 high confidence
2022-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2015-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2015-08
⭐
Rating ↓ 4.43 → 4.00 (dropped 0.43★)
→ 30 days after: rating +0.20★ medium · co-occurring
2012-08
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
2012-08
⭐
Rating ↓ 5.00 → 3.67 (dropped 1.33★)
→ 30 days after: rating −1.00★ high confidence
2012-07
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −1.00★ high confidence
2012-07
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −1.00★ high confidence
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.76593★ | 2,072 | 4.76593★ this version |
| 🇧🇷 BR | 4.93443★ | 61 | 4.93443★ this version |
| 🇨🇦 CA | 4.7975★ | 800 | 4.7975★ this version |
| 🇩🇪 DE | 4.59794★ | 194 | 4.59794★ this version |
| 🇫🇷 FR | 4.71615★ | 384 | 4.71615★ this version |
| 🇬🇧 GB | 4.79737★ | 1,274,402 | 4.79737★ this version |
| 🇮🇳 IN | 4.67461★ | 713 | 4.67461★ this version |
| 🇯🇵 JP | 4.49612★ | 129 | 4.49612★ this version |
| 🇺🇸 US | 4.81092★ | 3,681 | 4.81092★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for M&S - Fashion, Food & Homeware: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Marks and Spencer plc
View all →📦 Portfolio summaryINDIE studio
2apps·$7K/mocombined
⚠ Concentrated — top app contributes 94% of combined revenue (single-app dependency)
Similar apps in Utilities
About this analysis
Why medium confidence: 3,673 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does M&S - Fashion, Food & Homeware make per month?▴
Based on our ML-calibrated revenue forecast, M&S - Fashion, Food & Homeware earns approximately $7.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like M&S - Fashion, Food & Homeware?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes M&S - Fashion, Food & Homeware?▴
M&S - Fashion, Food & Homeware is published by Marks and Spencer plc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is M&S - Fashion, Food & Homeware's BU Score?▴
M&S - Fashion, Food & Homeware has a BU Score of 71/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.