Measuring Tape
58
Quality Score
Solid
Measuring Tape
Medium confidence
✍️ bumetric analysis
“
Measuring Tape is an iOS app from Boris Kalinin in the Utilities category, currently rated 4.0★ across 396 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 58: Solid (established niche player). For a Utilities app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$45K
↳ What it cost to build · not monthly revenue
Likely range $35K – $60K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Utilities complexity ×0.85 | $-7575 |
Total estimate
$45K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$45K
↳ What it would sell for · not monthly revenue
Marketplace range $35K – $50K · 12× MRR multiple
💸
~1.0× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Utilities category multiple | -10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
12× MRR
👥 Estimated audience size
79K
Lifetime downloads (US-equivalent)
Monthly active
15K
Daily active
3.1K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 31/100MID TIERFREE (NO MONETIZATION)no growth momentumRevenue Strength
3.7
Product Quality
4.2
Market Position
2.0
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
0.0
Founder Strength
4.5
Monetization Maturity
0.5
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.04★ across 396 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 7.4% refund mentions, scam/fraud mentions detected, bug mentions above category norm.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (13y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.0★)METRIC | +$800 | |
| Early-stage install base (396 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.13
Minor performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Measuring Tape
- Developer
- Boris Kalinin
- Bundle ID
- com.boriskalinin.mtape
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.boriskalinin.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $3.5K/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
⭐Recent App Store Reviews49 latest · avg 1.43★ · 6.1% 5★ · 83.7% 1★
5★3 (6%)
4★2 (4%)
3★0 (0%)
2★3 (6%)
1★41 (84%)
+1 ratings/week
Praise: great ×3 recommend ×2 best ×2Complaints: refund ×2 terrible ×2 worst ×1 broken ×1 hate ×1
Top positive
★★★★★ It works
It works like it should.…
★★★★★ Do not buy to use with iPad Pro, 11.3.1
Does work with my iPhone but will not open on my iPad. Maybe an update is coming?…
Top negative
★☆☆☆☆ Won’t work
I can’t get the app to measure with my new iphone 16.…
★☆☆☆☆ Doesn’t work
Doesn’t work on iphone 14.…
📈Ratings growth396 ratings+3500% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
This application measures the shortest (air) distance between point A and point B using GPS, with the maximum available accuracy. Distances are displayed in yards, meters, kilometers, and miles.
Simply reset the ruler at point A and watch the distance counters increase as you move toward point B—just like using a real tape measure or ruler.
Primary uses for approximate sizing and measuring include:
Land, grounds, and properties
Real estate
Golf course yardage
Sports facilities and tracks
Air distance
Other outdoor measurements… View full description on the official store →
Simply reset the ruler at point A and watch the distance counters increase as you move toward point B—just like using a real tape measure or ruler.
Primary uses for approximate sizing and measuring include:
Land, grounds, and properties
Real estate
Golf course yardage
Sports facilities and tracks
Air distance
Other outdoor measurements… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 10 MB🔞 4+📱 iOS 9.1+🔖 v2.13🔄 updated 0d ago🌐 EN📂 Utilities💰 Paid
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-03
⭐
Rating ↑ 1.39 → 4.30 (improved 2.91★)
2022-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
2013-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2012-12
⭐
Rating ↑ 1.00 → 1.67 (improved 0.67★)
2012-10
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 108 reviews across 5 markets● 27% positive · ● 35% neutral · ● 38% negative · Rating drift: -2.56★ (declining — recent 50: 1.48★ vs lifetime: 4.04★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.18
🇫🇷 FR
+0.00
🇺🇸 US
-0.06
🇨🇦 CA
-0.09
🇬🇧 GB
-0.32
Top praise themes
iphone ×4 works ×4 shooting ×4 distances ×3
Top complaint themes
waste money ×15 doesn work ×14 reset button ×14 pro max ×13 iphone pro ×12 work iphone ×9 doesn't work ×7 don't waste ×5
Risk signals
Refund mentions: 7.4% Bug mentions: 7% Fraud / scam mentions: 2.8%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.03788★ | 396 | 4.03788★ this version |
| 🇬🇧 GB | 4.28★ | 25 | 4.28★ this version |
| 🇩🇪 DE | 1★ | 1 | 1★ this version |
| 🇫🇷 FR | 2.6★ | 5 | 2.6★ this version |
| 🇯🇵 JP | 5★ | 1 | 5★ this version |
| 🇨🇦 CA | 4.45098★ | 51 | 4.45098★ this version |
| 🇦🇺 AU | 4.1697★ | 165 | 4.1697★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇮🇳 IN | 3.66667★ | 3 | 3.66667★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Measuring Tape: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Utilities
About this analysis
Why medium confidence: 396 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Measuring Tape make per month?▴
Based on our ML-calibrated revenue forecast, Measuring Tape earns approximately $3.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Measuring Tape?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Measuring Tape?▴
Measuring Tape is published by Boris Kalinin on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Measuring Tape's BU Score?▴
Measuring Tape has a BU Score of 58/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.