57
BU Score
Solid
AJ Bell
✍️ BU Analytics Review
“
AJ Bell is an iOS app from AJ Bell in the Finance category, currently rated 4.7★ across 99 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 57 — Solid (established niche player). For a Finance app, that means established niche player.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.7★)METRIC | +$2,200 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (99 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 126 MB🔞 4+📱 iOS 15.0+🔖 v5.0.102🔄 updated 1d ago🌐 EN📂 Finance💰 Paid🚀 Launched 2016 (10y old)
📝 About this app
One of the UK’s largest and most trusted investment platforms, with over 600,000 customers and proudly listed on the FTSE 250. The only investment provider to be Which? Recommended for eight years running (2019–2026).
The AJ Bell app makes mobile investing feel good. Investors can manage their investments and enjoy safe, secure investing on the go or at home.
Open or manage your Stocks and Shares ISA, Lifetime ISA, SIPP or dealing account, buy and sell a wide range of investments, and stay on top of your portfolio 24/7.
A platform built for long-term investing
• Buy and sell shares, funds, ETFs and investment trusts.
• Low charges to make sure we can help you make your money work even harder
• View UK live prices
• Manage and monitor your portfolio and investments on-the-go
• Set up regular investments to grow your portfolio over time.
• Choose AJ Bell managed funds – our own range of low effort, hands-off investment funds, managed by our award-winning investment team
• Deal at best, or place limit and stop orders.
Manage tax-efficient accounts
Open or manage a Stocks and Shares ISA, Lifetime ISA, Self-invested personal pension (SIPP). Top up your account quickly using a debit card, direct debit or bank transfer.
Stay informed
• Read market news and the latest content from Shares Magazine written by our in-house experts.
• View your cash statement and full transaction history.
• Keep track of active orders and market movements.
Simple, secure login
Enable Face ID or fingerprint recognition for quick access, or use your existing AJ Bell log in.
Your data is protected with strong industry-standard 256-encryption to keep your information secure.
For help, our UK‑based support team are on hand whenever you need them. Rated Excellent on Trustpilot, you can reach us at ajbell.co.uk, through our in‑app chat, or by calling 0345 54 32 600.
Important information
Investing is an opportunity to grow your money, typically outperforming cash savings over the long term. However, investing comes with risk as well as reward, and the value of your investments can go down as well as up. Tax benefits depend on your circumstances and tax rules may change. Any information we provide is to help with your research and isn't financial advice.
AJ Bell is authorised and regulated by the Financial Conduct Authority.
The AJ Bell app makes mobile investing feel good. Investors can manage their investments and enjoy safe, secure investing on the go or at home.
Open or manage your Stocks and Shares ISA, Lifetime ISA, SIPP or dealing account, buy and sell a wide range of investments, and stay on top of your portfolio 24/7.
A platform built for long-term investing
• Buy and sell shares, funds, ETFs and investment trusts.
• Low charges to make sure we can help you make your money work even harder
• View UK live prices
• Manage and monitor your portfolio and investments on-the-go
• Set up regular investments to grow your portfolio over time.
• Choose AJ Bell managed funds – our own range of low effort, hands-off investment funds, managed by our award-winning investment team
• Deal at best, or place limit and stop orders.
Manage tax-efficient accounts
Open or manage a Stocks and Shares ISA, Lifetime ISA, Self-invested personal pension (SIPP). Top up your account quickly using a debit card, direct debit or bank transfer.
Stay informed
• Read market news and the latest content from Shares Magazine written by our in-house experts.
• View your cash statement and full transaction history.
• Keep track of active orders and market movements.
Simple, secure login
Enable Face ID or fingerprint recognition for quick access, or use your existing AJ Bell log in.
Your data is protected with strong industry-standard 256-encryption to keep your information secure.
For help, our UK‑based support team are on hand whenever you need them. Rated Excellent on Trustpilot, you can reach us at ajbell.co.uk, through our in‑app chat, or by calling 0345 54 32 600.
Important information
Investing is an opportunity to grow your money, typically outperforming cash savings over the long term. However, investing comes with risk as well as reward, and the value of your investments can go down as well as up. Tax benefits depend on your circumstances and tax rules may change. Any information we provide is to help with your research and isn't financial advice.
AJ Bell is authorised and regulated by the Financial Conduct Authority.
🆕 What's New · v5.0.102
We've made some improvements to our app to help you manage your investments even more easily.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- AJ Bell
- Developer
- AJ Bell
- Bundle ID
- com.apadmi.Sippdeal
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.ajbell.co.uk
- Tagline
- Feel good, investing.
- Description
- AJ Bell is a low-cost, award-winning investment platform for the DIY investor. Learn more about our SIPP, Stocks and shares ISA, Junior ISA and Dealing account.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $201/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/ajbell
- https://www.linkedin.com/company/a-j-bell
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- https://www.ajbell.co.uk/news
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · instagram · linkedin · twitter · youtube
- Not found
- Phone
- Not found
- Contact page
- https://www.ajbell.co.uk/can-we-help
- About page
- https://www.ajbell.co.uk/about-us
📈Ratings growth99 ratings+14% lifetimeShow 3-year history estimate ▾
Tracked (3 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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