57
Quality Score
Solid
Today To Do List
✍️ bumetric analysis
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Today To Do List is an iOS app from Viktoriia Globa in the Productivity category, currently rated 4.5★ across 2 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 57: Solid (established niche player). For a Productivity app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Revenue · today and ahead
Today
$871/mo
In 12 months
$762 – $2745
In 24 months
$706 – $6351
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$871/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$742 – $1.7K
12 months
$762 – $2.7K
24 months
$706 – $6.4K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 42/100INDIE TIERexpected for tierRevenue Strength
2.9
Product Quality
3.6
Market Position
1.5
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
5.1
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $348 - $2178/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.5★ across 2 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $15K-$27K. Portfolio play ($12K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
🌍
Multi-Country Performance
Available in 5 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.5★ | 2 | 4.5★ this version |
| 🇬🇧 GB | 3.5★ | 2 | 3.5★ this version |
| 🇯🇵 JP | 5★ | 1 | 5★ this version |
| 🇨🇦 CA | 4.5★ | 2 | 4.5★ this version |
| 🇦🇺 AU | 3★ | 1 | 3★ this version |
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Localized (9 languages)METRIC | +$600 | |
| Pre-traction phase (2 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 6 MB🔞 4+📱 iOS 17.4+🔖 v2.1.13🔄 updated 4w ago🌐 EN, FR, DE, IT, JA +4📂 Productivity💰 Paid🚀 Launched 2012 (13y old)
📝 About this app
"Today" is a simple daily planner that allows you to quickly plan your day, starting from a clean page. Tasks don't pile up: everything incomplete, stale, and postponed is out of your sight until you decide to review it. So instead of being upset about unfinished plans, you can stay in a good mood for the day ahead and focus on what's important today.
Features:
- Adding and editing tasks is really quick and convenient
- Postpone a task for later in a single tap
- Optional "Daily note" for the day – to focus on one goal, or just something to remember… View full description on the official store →
Features:
- Adding and editing tasks is really quick and convenient
- Postpone a task for later in a single tap
- Optional "Daily note" for the day – to focus on one goal, or just something to remember… View full description on the official store →
🆕 What's New · v2.1.13
Critical bug fix.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Today To Do List
- Developer
- Viktoriia Globa
- Bundle ID
- org.macbuka.Today
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, PL, PT, ES, UK
Company
- Website
- www.simplish.com
- Tagline
- simplish apps
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $12.6K/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
⭐Recent App Store Reviews6 latest · avg 4.17★ · 50.0% 5★ · 0% 1★
5★3 (50%)
4★2 (33%)
3★0 (0%)
2★1 (17%)
1★0 (0%)
+0 ratings/week
Praise: great ×2 perfect ×2 love ×2 excellent ×1 favorite ×1
Top positive
★★★★★ Great!
I've been through a dozen other todo apps, but none of them really did what I want: a simple list of today's tasks, without having to schedule a time for the task. This one does that perfectly. It's easy to add a new todo, an…
★★★★★ So easy!
I absolutely love the simplicity of this app. I can put all tasks on the "later" and move them to today when I'm ready to work on them. Calendar events are automatically added to the list.
You can add a time or notes. Make …
Top negative
★★☆☆☆ Glitchy
I like this app, I want to use it, but it only works for a day before it glitches out and won't open anymore. I've deleted and reloaded twice now and it still won't work. :(
I'll keep trying because I want to use it...…
★★★★☆ Good but would be better if DAYS included
It's a good app to organize your self but in addition to the numeral date it would be really nice if the day was also next to it. Especially times when I plan days or weeks in advance I don't know what day I am planning for becaus…
📈Ratings growth2 ratings+100% lifetimeShow 3-year history estimate ▾
Tracked (8 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Similar apps in Productivity
Full revenue analysis
Read the article-style breakdown for Today To Do List: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.