53
BU Score
Solid
Arthur's Birthday
✍️ bumetric analysis
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Arthur's Birthday is an iOS app from Wanderful, Inc. in the Food & Drink category, currently rated 4.6★ across 22 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Our BU Score puts it at 53: Solid (established niche player). For a Food & Drink app, that means established niche player.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
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Reviews
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Forecast Revenue / mo
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Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (22 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 139 MB🔞 4+📱 iOS 6.0+🔖 v1.4🔄 updated 8y ago🌐 EN📂 Food & Drink💰 Paid🚀 Launched 2013 (13y old)
📝 About this app
• Winner of a MOM'S CHOICE Gold Award
• Winner of a PARENTS’ CHOICE Gold Honor Award
• PBS-favorite Arthur stars in this interactive story originally published by Living Books
• A fun tale for children about resolving conflicts and choosing between friends
Reviews:
"I am excited to see these engaging interactive versions of my books available to kids everywhere once again. Thanks Wanderful!”
- Marc Brown, Author of the Arthur series of books
"Arthur's Birthday is an interactive storybook, adapted from the original Living Books software series. It is priced at $4.99 and is one of the best ways you can spend 5 bucks for your child.
The app includes the original story, which you can have read to you, or which you can explore via extensive interactivity. Nearly every object on every page is interactive in some way, and each reacts to touch in a thoughtfully-designed manner. These elements come alive, interact with other on-screen elements, and interact with the story itself in a logical and appropriate way.
Words are interactive, too. Readers can touch any word to hear what it sounds like. Aside from the obvious reading and word learning that can occur, we also had fun pressing different words to create completely different sentences than those actually written on the screen. And then laugh hysterically at the fun we were having.
Also included are both English and Spanish versions, parental tips, and rich teacher resources for use in the classroom setting. This is another world-class interactive storybook from Wanderful."
- Tim Leverett ©2013 Parents' Choice
Arthur’s Birthday is an enchanting interactive reading experience with fully animated content featuring Arthur, star of the longest running children’s animated show in history. Wanderful brings every page of this heart-warming Marc Brown story to life. Arthur and Muffy are each planning their birthday parties for next Saturday afternoon. How will their friends decide which to attend?
Read and play inside each of the fully animated pages, where everything comes to life for hours of delightful story fun as Arthur creates a solution that includes everyone. In English and Spanish with French story content available as an in-app upgrade.
KEY FEATURES:
• Story is in both English and Spanish - change language from any page
• Unlock French story content with in-app upgrade
• Each page is fully animated and interactive and virtually every item comes to life when tapped
• All words are recorded twice and are fully “active” for extended word play and language learning
• A hidden surprise is on each page – see if you can find all the confetti
• Move between pages with swipe or with scrolling page navigation
• Two story modes: “Read to Me” and the fully interactive “Let Me Play”
• Multiple settings further customize the App for your child’s reading experience
• Parental tips help you get the most out of this Wanderful interactive storybook
• Teacher resources include a 36 page overview of Wanderful interactive storybooks Classroom Activities and a free preview of the Arthur’s Birthday Classroom Activities guide
• The full 61 page Arthur’s Birthday Classroom Activities guide is available as an in-app upgrade
Arthur’s Birthday is written by Marc Brown. Over 65 Million Arthur books are in print and the Arthur TV show is the longest running children’s animated show in history.
Privacy Disclosure
Wanderful creates engaging interactive storybooks for children that are educational, fun, and above all safe and appropriate. Our apps:
• do not collect any information
• do not contain ads
• do contain in-app purchases
• do not have active links to websites or social networks
• do use analytics to improve our app experience but only in aggregate and never with personally identifiable data
• Winner of a PARENTS’ CHOICE Gold Honor Award
• PBS-favorite Arthur stars in this interactive story originally published by Living Books
• A fun tale for children about resolving conflicts and choosing between friends
Reviews:
"I am excited to see these engaging interactive versions of my books available to kids everywhere once again. Thanks Wanderful!”
- Marc Brown, Author of the Arthur series of books
"Arthur's Birthday is an interactive storybook, adapted from the original Living Books software series. It is priced at $4.99 and is one of the best ways you can spend 5 bucks for your child.
The app includes the original story, which you can have read to you, or which you can explore via extensive interactivity. Nearly every object on every page is interactive in some way, and each reacts to touch in a thoughtfully-designed manner. These elements come alive, interact with other on-screen elements, and interact with the story itself in a logical and appropriate way.
Words are interactive, too. Readers can touch any word to hear what it sounds like. Aside from the obvious reading and word learning that can occur, we also had fun pressing different words to create completely different sentences than those actually written on the screen. And then laugh hysterically at the fun we were having.
Also included are both English and Spanish versions, parental tips, and rich teacher resources for use in the classroom setting. This is another world-class interactive storybook from Wanderful."
- Tim Leverett ©2013 Parents' Choice
Arthur’s Birthday is an enchanting interactive reading experience with fully animated content featuring Arthur, star of the longest running children’s animated show in history. Wanderful brings every page of this heart-warming Marc Brown story to life. Arthur and Muffy are each planning their birthday parties for next Saturday afternoon. How will their friends decide which to attend?
Read and play inside each of the fully animated pages, where everything comes to life for hours of delightful story fun as Arthur creates a solution that includes everyone. In English and Spanish with French story content available as an in-app upgrade.
KEY FEATURES:
• Story is in both English and Spanish - change language from any page
• Unlock French story content with in-app upgrade
• Each page is fully animated and interactive and virtually every item comes to life when tapped
• All words are recorded twice and are fully “active” for extended word play and language learning
• A hidden surprise is on each page – see if you can find all the confetti
• Move between pages with swipe or with scrolling page navigation
• Two story modes: “Read to Me” and the fully interactive “Let Me Play”
• Multiple settings further customize the App for your child’s reading experience
• Parental tips help you get the most out of this Wanderful interactive storybook
• Teacher resources include a 36 page overview of Wanderful interactive storybooks Classroom Activities and a free preview of the Arthur’s Birthday Classroom Activities guide
• The full 61 page Arthur’s Birthday Classroom Activities guide is available as an in-app upgrade
Arthur’s Birthday is written by Marc Brown. Over 65 Million Arthur books are in print and the Arthur TV show is the longest running children’s animated show in history.
Privacy Disclosure
Wanderful creates engaging interactive storybooks for children that are educational, fun, and above all safe and appropriate. Our apps:
• do not collect any information
• do not contain ads
• do contain in-app purchases
• do not have active links to websites or social networks
• do use analytics to improve our app experience but only in aggregate and never with personally identifiable data
🆕 What's New · v1.4
This update from Apple will improve the functionality of this app. No new features are included.
Optimized for full 64-bit performance.
Fixed an iOS 11 specific issue with certain buttons and page scroller.
Optimized for full 64-bit performance.
Fixed an iOS 11 specific issue with certain buttons and page scroller.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Arthur's Birthday
- Developer
- Wanderful, Inc.
- Bundle ID
- com.wanderfulstorybooks.ArthursBD
- App Store URL
- Open in App Store
- Category
- Food & Drink
- Content rating
- 4+
- Languages
- EN
Company
- Website
- wanderfulstorybooks.com
- Tagline
- originally published as
- Description
- Wanderful Interactive and Animated Educational Storybook apps originally published as Living Books now on Apple, Android and Amazon
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $86/mo
- Top-grossing rank
- Outside top 100 in US Food & Drink
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/wanderfulbooks
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- http://wanderfulstorybooks.com/news.html
- Press / News
- Not found
Contacts & Socials
- Socials
- facebook · twitter
- Not found
- Phone
- Not found
- Contact page
- http://wanderfulstorybooks.com/support.html
- About page
- http://wanderfulstorybooks.com/wanderful_story_book_sampler.html
⭐Recent App Store Reviews9 latest · avg 4.0★ · 66.7% 5★ · 22.2% 1★
5★6 (67%)
4★1 (11%)
3★0 (0%)
2★0 (0%)
1★2 (22%)
+0 ratings/week
Praise: great ×4 love ×2 favorite ×2 awesome ×1Complaints: refund ×1
Top positive
★★★★★ Great App
From the developer...
Whenever customers have a problem, we can help them if they will contact us. Only a very few have any problems, but occasionally there is a bad review that is posted without trying to contact us for help. Steffimuff…
★★★★★ Living Books are back!
Back in the olden days, Living Books were some of my absolute favorite games to check out from the library. Arthur's Birthday was always my favorite, and it's so great to see that it's back on iOS! It's still just as f…
Top negative
★☆☆☆☆ Sounds doesn’t work
I just downloaded this app today and the sound doesn’t work.…
★☆☆☆☆ Very upset
This is my favorite story book out of all of them but like I said when I open it kicks me out and does not let me play please fix this…
📈Ratings growth22 ratings+2100% lifetimeShow 3-year history estimate ▾
Tracked (11 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Full revenue analysis
Read the article-style breakdown for Arthur's Birthday: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
