Zalando – Online fashion
73
Quality Score
Strong
✍️ bumetric analysis
“
Zalando – Online fashion is an iOS app from Zalando SE in the Business category, currently rated 4.8★ across 10,663 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 73: Strong (healthy traction). For a Business app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.2K
per month
→
12-mo forecast
$5.4K – $11.3K
per month
→
24-mo forecast
$6.7K – $20.0K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$275/mo · 1.3M ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$135K
↳ What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (475 MB) | +$40K |
| ⚙ Business complexity ×1.50 | +$45K |
Total estimate
$135K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 19× MRR multiple
💸
~0.7× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Business category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
690K
Lifetime downloads (US-equivalent)
Monthly active
150K
Daily active
45K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Business engagement | ~65 installs / rating |
| 🔁 Business D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.2K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.9K – $8.2K
12 months
$5.4K – $11.3K
24 months
$6.7K – $20.0K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 52/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.1
Product Quality
9.6
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
1.8
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 10,604 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $93K-$166K. Portfolio play ($25K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (10,663 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Multilingual (23 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.13.0
Prepare for an enhanced shopping experience!
We're excited to announce the arrival of our latest app updates, aimed at fixing issues, optimizing performance, and further improving your overall experience. Discover your ideal choice with just one tap!
We're excited to announce the arrival of our latest app updates, aimed at fixing issues, optimizing performance, and further improving your overall experience. Discover your ideal choice with just one tap!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Zalando – Online fashion
- Developer
- Zalando SE
- Bundle ID
- de.zalando.iphone
- App Store URL
- Open in App Store
- Category
- Business
- Content rating
- 4+
- Languages
- BG, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HU, IT, LV, LT, NB, PL, PT, RO, SK, SL, ES, SV
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Shop the latest fashion & shoes online | Free shipping on most orders* | Zalando UK
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $5.2K/mo
- Top-grossing rank
- Outside top 100 in US Business
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/Zalando · instagram instagram.com/zalando · tiktok tiktok.com/@zalando
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- zalando.co.uk/faq/what-should-i-know-…
📈Ratings growth10,663 ratings+177617% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (33 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter8 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The Zalando app is your new go-to for quality fashion and lifestyle brands (over 6,000!), outfit and beauty inspiration at your fingertips, and a shopping experience that’s all smooth and no stress.
IT'S GIVING INSPIRATION
• Follow your favourite creators for outfit and styling inspo
• Follow brands you like to see more from them first, including new releases and exclusive collections
• Curate and follow boards of the outfits, videos, and products that inspire you, and start inspiring others… View full description on the official store →
IT'S GIVING INSPIRATION
• Follow your favourite creators for outfit and styling inspo
• Follow brands you like to see more from them first, including new releases and exclusive collections
• Curate and follow boards of the outfits, videos, and products that inspire you, and start inspiring others… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 475 MB🔞 4+📱 iOS 15.1+🔖 v26.13.0🔄 updated 0d ago🌐 BG, HR, CS, DA, NL +18📂 Business💰 Free
📅
What Worked™ · Development Pipeline
19 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-07
🔧
Shipped update — v26.12.0 → v26.13.0
→ 30 days after: revenue −$4.0K/mo · reviews +154 high confidence
2026-06
🔧
Shipped update — v26.11.2 → v26.12.0
→ 30 days after: revenue −$4.0K/mo · reviews +235 medium · co-occurring
2026-06
🔧
Shipped update — v26.11.1 → v26.11.2
→ 30 days after: revenue −$4.0K/mo · reviews +215 medium · co-occurring
2026-06
🔧
Shipped update — v26.10.2 → v26.11.1
→ 30 days after: revenue −$4.0K/mo · reviews +256 high confidence
2026-06
🔧
Shipped update — v26.10.0 → v26.10.2
→ 30 days after: reviews +255 medium · co-occurring
2026-06
🔧
Shipped update — v26.9.0 → v26.10.0
→ 30 days after: reviews +272 medium · co-occurring
2026-05
🔧
Shipped update — v26.8.0 → v26.9.0
→ 30 days after: reviews +274 medium · co-occurring
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +197 medium · co-occurring
2026-05
🔧
Shipped update — v? → v26.8.0
→ 30 days after: reviews −1,122,327 low · multiple changes
2026-03
⭐
Rating ↑ 2.87 → 4.80 (improved 1.93★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-05
⭐
Rating ↓ 3.20 → 2.83 (dropped 0.37★)
→ 30 days after: rating −0.14★ high confidence
2023-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-11
⭐
Rating ↓ 3.75 → 3.44 (dropped 0.31★)
2022-11
⭐
Rating ↓ 4.14 → 3.75 (dropped 0.39★)
→ 30 days after: rating −0.56★ low · multiple changes
2022-08
⭐
Rating ↓ 4.33 → 3.50 (dropped 0.83★)
→ 30 days after: rating −0.53★ medium · co-occurring
2022-07
⭐
Rating ↑ 4.00 → 4.33 (improved 0.33★)
→ 30 days after: rating −0.83★ high confidence
2022-07
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
→ 30 days after: rating −1.50★ medium · co-occurring
2019-11
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 6 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.83732★ | 418 | 4.83732★ this version |
| 🇩🇪 DE | 4.78782★ | 1,166,772 | 4.78782★ this version |
| 🇫🇷 FR | 4.76363★ | 621,929 | 4.76363★ this version |
| 🇬🇧 GB | 4.82993★ | 49,752 | 4.82993★ this version |
| 🇮🇳 IN | 4.79843★ | 1,915 | 4.79843★ this version |
| 🇺🇸 US | 4.81656★ | 10,631 | 4.81656★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Zalando – Online fashion: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Zalando SE
View all →📦 Portfolio summaryINDIE studio
6apps·$25K/mocombined
⚠ Concentrated — top app contributes 96% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 10,663 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Zalando – Online fashion make per month?▴
Based on our ML-calibrated revenue forecast, Zalando – Online fashion earns approximately $5.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Zalando – Online fashion?▴
Browse the full Business category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Zalando – Online fashion?▴
Zalando – Online fashion is published by Zalando SE on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Zalando – Online fashion's BU Score?▴
Zalando – Online fashion has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.