Zalando – Online fashion
73
Quality Score
Strong
✍️ Bumetric analysis
“
Zalando – Online fashion is an iOS app from Zalando SE in the News category, currently rated 4.8★ across 11,118 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 73: Strong (healthy traction). For a News app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
69 snapshots on record
Rating
4.8
Reviews
11,118 reviews
Forecast Revenue / mo
$700K
Snapshots tracked
69
since Nov 2019
🤖Also on Android
$275/mo · 1.3M ratings · 4.7★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$135K
↳ What it cost to build · not monthly revenue
Likely range $100K – $180K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (512 MB) | +$40K |
| ⚙ News complexity ×1.20 | +$18K |
| ⚙ 4.4y maintenance × ~1-person team | +$26K |
Total estimate
$135K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$14.0M
↳ What it would sell for · not monthly revenue
Marketplace range $10.5M – $18.0M · 20× MRR multiple
💸
~104× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 4.4y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 News category multiple | -5% |
Final multiple
20× MRR
👥 Estimated audience size
1.0M
Lifetime downloads (US-equivalent)
Monthly active
125K
Daily active
56K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 📅 4.4y of rating accumulation | -22% |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 512 MB |
| 🏷 Category context | News |
| 📦 Large iOS bundle | → Native SwiftUI (post-2020 era) + assets |
💀 Maintenance status
Active
5%
Last shipped 2026-09-22 · 7 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 7 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 51/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
6.9
Product Quality
8.1
Revenue Strength
5.8
Monetization Maturity
0.5
Defensibility
6.1
Market Position
1.8
Operational Safety
6.7
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.81★ across 11,060 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — 3.3% refund mentions, rating drift -1.65 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (11,118 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Multilingual (23 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.18.0
Discover seamless shopping with regular updates! Bug fixes, improved performance and more improvements await you. Have fun shopping!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Zalando – Online fashion
- Developer
- Zalando SE
- Bundle ID
- de.zalando.iphone
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- BG, HR, CS, DA, NL, EN, ET, FI, FR, DE, EL, HU, IT, LV, LT, NB, PL, PT, RO, SK, SL, ES, SV
Company
- Website
- www.zalando.co.uk
- Tagline
- Not found
- Description
- Shop the latest fashion & shoes online | Free shipping on most orders* | Zalando UK
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $700K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/Zalando · instagram instagram.com/zalando · tiktok tiktok.com/@zalando
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- zalando.co.uk/faq/what-should-i-know-…
📈Ratings growth10,932 ratings+72780% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter10 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The Zalando app is your new go-to for quality fashion and lifestyle brands (over 6,000!), outfit and beauty inspiration at your fingertips, and a shopping experience that’s all smooth and no stress.
IT'S GIVING INSPIRATION
• Follow your favourite creators for outfit and styling inspo
• Follow brands you like to see more from them first, including new releases and exclusive collections
• Curate and follow boards of the outfits, videos, and products that inspire you, and start inspiring others… View full description on the official store →
IT'S GIVING INSPIRATION
• Follow your favourite creators for outfit and styling inspo
• Follow brands you like to see more from them first, including new releases and exclusive collections
• Curate and follow boards of the outfits, videos, and products that inspire you, and start inspiring others… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 512 MB🔞 4+📱 iOS 16.4+🔖 v26.18.0🔄 updated 1w ago🌐 BG, HR, CS, DA, NL +18📂 News💰 Free🚀 Launched 2022 (4y old)
📅
What Worked™ · Development Pipeline
21 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v26.14.0 → v26.16.1
→ 30 days after: reviews +209 high confidence
2026-07
🔧
Shipped update — v26.13.0 → v26.14.0
→ 30 days after: reviews +301 high confidence
2026-07
🔧
Shipped update — v26.12.0 → v26.13.0
→ 30 days after: revenue −$4.0K/mo · reviews +214 high confidence
2026-06
🔧
Shipped update — v26.11.2 → v26.12.0
→ 30 days after: revenue −$4.0K/mo · reviews +264 medium · co-occurring
2026-06
🔧
Shipped update — v26.11.1 → v26.11.2
→ 30 days after: revenue −$4.0K/mo · reviews +215 medium · co-occurring
2026-06
🔧
Shipped update — v26.10.2 → v26.11.1
→ 30 days after: revenue −$4.0K/mo · reviews +256 high confidence
2026-06
🔧
Shipped update — v26.10.0 → v26.10.2
→ 30 days after: reviews +255 medium · co-occurring
2026-06
🔧
Shipped update — v26.9.0 → v26.10.0
→ 30 days after: reviews +272 medium · co-occurring
2026-05
🔧
Shipped update — v26.8.0 → v26.9.0
→ 30 days after: reviews +274 medium · co-occurring
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +197 medium · co-occurring
2026-05
🔧
Shipped update — v? → v26.8.0
→ 30 days after: reviews −1,122,327 low · multiple changes
2026-03
⭐
Rating ↑ 2.87 → 4.80 (improved 1.93★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2023-05
⭐
Rating ↓ 3.20 → 2.83 (dropped 0.37★)
→ 30 days after: rating −0.14★ high confidence
2023-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-11
⭐
Rating ↓ 3.75 → 3.44 (dropped 0.31★)
2022-11
⭐
Rating ↓ 4.14 → 3.75 (dropped 0.39★)
→ 30 days after: rating −0.56★ low · multiple changes
2022-08
⭐
Rating ↓ 4.33 → 3.50 (dropped 0.83★)
→ 30 days after: rating −0.53★ medium · co-occurring
2022-07
⭐
Rating ↑ 4.00 → 4.33 (improved 0.33★)
→ 30 days after: rating −0.83★ high confidence
2022-07
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
→ 30 days after: rating −1.50★ medium · co-occurring
🗣
Voice of Customer
Based on 215 reviews across 5 markets● 38% positive · ● 29% neutral · ● 33% negative · Rating drift: -1.65★ (declining — recent 50: 3.16★ vs lifetime: 4.81★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.32
🇬🇧 GB
+0.12
🇫🇷 FR
+0.09
🇺🇸 US
+0.07
🇩🇪 DE
-0.13
Top praise themes
schnelle lieferung ×5 hyvä appi ×3 très bon ×3 und ×16 super ×14 der ×11 ich ×11 top ×10
Top complaint themes
nicht mehr ×10 customer service ×9 change language ×5 pair shoes ×5 order again ×4 new home ×4 wenn man ×4 received pair ×3
Risk signals
Refund mentions: 3.3%
🌍
Multi-Country Performance
Available in 6 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.82578★ | 442 | 4.82578★ this version |
| 🇩🇪 DE | 4.78503★ | 1,186,467 | 4.78503★ this version |
| 🇫🇷 FR | 4.76124★ | 634,250 | 4.76124★ this version |
| 🇬🇧 GB | 4.82815★ | 50,508 | 4.82815★ this version |
| 🇮🇳 IN | 4.78817★ | 2,030 | 4.78817★ this version |
| 🇺🇸 US | 4.81241★ | 11,088 | 4.81241★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Zalando – Online fashion: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Zalando SE
View all →📦 Portfolio summaryMID studio
6apps·$715K/mocombined
⚠ Concentrated — top app contributes 98% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 11,118 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Zalando – Online fashion make per month?▴
Based on our ML-calibrated revenue forecast, Zalando – Online fashion earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Zalando – Online fashion profitable?▴
With estimated build cost $135K and monthly revenue $700K, Zalando – Online fashion looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Zalando – Online fashion have?▴
Estimated audience: ~1.0M lifetime downloads, ~125K monthly active users, and ~56K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Zalando – Online fashion?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Zalando – Online fashion built with?▴
Our heuristic places Zalando – Online fashion on the Native iOS (SwiftUI) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Zalando – Online fashion still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 7 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Zalando – Online fashion sell for?▴
Estimated acquisition value: $14.0M (marketplace range $10.5M – $18.0M). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Zalando – Online fashion last updated?▴
Zalando – Online fashion last shipped a new version on 2026-09-22 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Zalando – Online fashion?▴
Zalando – Online fashion is published by Zalando SE on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Zalando – Online fashion's BU Score?▴
Zalando – Online fashion has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.