Endless Alphabet
72
Quality Score
Strong
✍️ Bumetric analysis
“
Endless Alphabet is an iOS app from Originator Inc. in the News category, currently rated 4.7★ across 1,377 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 72: Strong (healthy traction). For a News app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
118 snapshots on record
Rating
4.7
Reviews
1,377 reviews
Forecast Revenue / mo
$700K
Snapshots tracked
118
since Feb 2014
🤖Also on Android
$218/mo · 17K ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ News complexity ×1.20 | +$10K |
| ⚙ 13.7y maintenance × ~1-person team | +$82K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$13.0M
↳ What it would sell for · not monthly revenue
Marketplace range $9.5M – $17.0M · 18× MRR multiple
💸
~90× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 13.7y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 News category multiple | -5% |
Final multiple
18× MRR
👥 Estimated audience size
115K
Lifetime downloads (US-equivalent)
Monthly active
5.1K
Daily active
2.2K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 📅 13.7y of rating accumulation | -30% |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
43% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 70%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 50 MB |
| 🏷 Category context | News |
| 📦 Small-mid iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Likely abandoned
93%
Last shipped 2022-08-05 · 1518 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 4y+ since last update | Likely abandoned |
| • 14y old + 1y+ no update | +5% (API deprecation drift) |
Verdict
Likely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 54/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
7.3
Product Quality
8.4
Revenue Strength
5.8
Monetization Maturity
0.5
Defensibility
7.5
Market Position
2.0
Operational Safety
6.4
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.66★ across 1,377 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 1512d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (1512d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,377 ratings)METRIC | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.2
This update includes minor bug fixes and performance improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Endless Alphabet
- Developer
- Originator Inc.
- Bundle ID
- com.callaway.endlessalphabet
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $700K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,414 ratings+244% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $8.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
** 2013 App of the Year Runner-Up **
** App Store's Editor's Choice **
*From the team at Originator - the creators of Sesame Street's Monster at the End of This Book, and Another Monster at the End of This Book. Originator is a team of passionate artists and engineers dedicated to the best education+entertainment apps for kids. We hope you enjoy playing with Endless Alphabet as much as we enjoy making it.*
Set the stage for reading success with this delightfully interactive educational app.… View full description on the official store →
** App Store's Editor's Choice **
*From the team at Originator - the creators of Sesame Street's Monster at the End of This Book, and Another Monster at the End of This Book. Originator is a team of passionate artists and engineers dedicated to the best education+entertainment apps for kids. We hope you enjoy playing with Endless Alphabet as much as we enjoy making it.*
Set the stage for reading success with this delightfully interactive educational app.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 50 MB🔞 4+📱 iOS 9.0+🔖 v4.2🔄 updated 4y ago🌐 EN📂 News💰 Paid🚀 Launched 2013 (13y old)
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 5.00 → 4.66 (dropped 0.34★)
→ 30 days after: reviews +5 high confidence
2026-05
💲
Went paid — introduced $8.99 price point
→ 30 days after: reviews +5 high confidence
2026-03
⭐
Rating ↑ 4.57 → 5.00 (improved 0.43★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$27.3K/mo · rating +0.43★ · reviews +864 high confidence
2014-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$458/mo · reviews +15 high confidence
2014-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$457/mo · reviews +15 high confidence
2014-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$429/mo · reviews +14 high confidence
2014-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$643/mo · reviews +21 medium · co-occurring
2014-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$643/mo · reviews +21 medium · co-occurring
2014-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.1K/mo · rating −0.18★ · reviews +35 medium · co-occurring
2014-02
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$1.1K/mo · rating −0.18★ · reviews +35 medium · co-occurring
2014-02
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$1.1K/mo · rating −0.18★ · reviews +35 medium · co-occurring
🗣
Voice of Customer
Based on 645 reviews across 8 markets● 90% positive · ● 5% neutral · ● 4% negative · Rating drift: +0.02★ (stable — recent 50: 4.68★ vs lifetime: 4.66★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.89
🇦🇺 AU
+0.80
🇺🇸 US
+0.78
🇬🇧 GB
+0.76
🇨🇦 CA
+0.68
🇩🇪 DE
+0.65
🇧🇷 BR
+0.25
🇯🇵 JP
+0.20
Top praise themes
old loves ×52 new words ×29 son loves ×27 letter sounds ×27 month old ×19 letters sounds ×18 loves game ×17 old son ×17
Top complaint themes
letter sounds ×7 capital letters ×5 words only ×4 sight words ×4 lower case ×3 please fix ×3 letters words ×3 letter sound ×3
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.46★ | 50 | 4.46★ this version |
| 🇧🇷 BR | 5★ | 4 | 5★ this version |
| 🇨🇦 CA | 4.41566★ | 166 | 4.41566★ this version |
| 🇩🇪 DE | 5★ | 9 | 5★ this version |
| 🇫🇷 FR | 5★ | 1 | 5★ this version |
| 🇬🇧 GB | 4.41934★ | 62 | 4.41934★ this version |
| 🇮🇳 IN | 5★ | 7 | 5★ this version |
| 🇯🇵 JP | 4.7★ | 10 | 4.7★ this version |
| 🇺🇸 US | 4.64806★ | 1,415 | 4.64806★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Endless Alphabet: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Originator Inc.
View all →📦 Portfolio summaryBIG studio
8apps·$2.1M/mocombined
✓ Diversified — top app contributes 33%; risk spread across portfolio
About this analysis
Why medium confidence: 1,377 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Endless Alphabet make per month?▴
Based on our ML-calibrated revenue forecast, Endless Alphabet earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Endless Alphabet profitable?▴
With estimated build cost $145K and monthly revenue $700K, Endless Alphabet looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Endless Alphabet have?▴
Estimated audience: ~115K lifetime downloads, ~5K monthly active users, and ~2K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Endless Alphabet?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Endless Alphabet built with?▴
Our heuristic places Endless Alphabet on the Native iOS (Swift / UIKit) stack (Medium confidence, 70%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Endless Alphabet still actively maintained?▴
Maintenance status: Likely abandoned (93% abandonment risk). Last shipped version was 4+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Endless Alphabet sell for?▴
Estimated acquisition value: $13.0M (marketplace range $9.5M – $17.0M). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Endless Alphabet last updated?▴
Endless Alphabet last shipped a new version on 2022-08-05 — more than 4 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Endless Alphabet?▴
Endless Alphabet is published by Originator Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Endless Alphabet's BU Score?▴
Endless Alphabet has a BU Score of 72/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.