Pureple: AI Outfit Planner
58
Quality Score
Solid
Pureple: AI Outfit Planner
by Iceclip
Medium confidence
✍️ Bumetric analysis
“
Pureple: AI Outfit Planner is an iOS app from Iceclip, currently rated 3.9★ across 6,120 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 58: Solid (established niche player). For an app like this, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
7 snapshots on record
Rating
3.9
Reviews
6,120 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
7
since Jul 2026
🤖Also on Android
$137/mo · 3K ratings · 2.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.3y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (66 MB) | +$6K |
| ⚙ 13.6y maintenance × ~1-person team | +$81K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 17× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 13.6y proven track record | +20% |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
Final multiple
17× MRR
👥 Estimated audience size
640K
Lifetime downloads (US-equivalent)
Monthly active
29K
Daily active
5.8K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 category engagement | ~150 installs / rating |
| 📅 13.6y of rating accumulation | -30% |
| 🔁 category D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 70%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 66 MB |
| 🏷 Category context | category |
| 📦 Small-mid iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-10-06 · 29 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 29 days since last update | Active development |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
7.1
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.94★ across 6,120 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Low install base (6,120 ratings)METRIC | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Multilingual (26 languages)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Pureple: AI Outfit Planner
- Developer
- Iceclip
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- Not found
- Content rating
- 4+
- Languages
- AR, BG, KM, CS, DA, NL, EN, FR, DE, ID, IT, JA, KO, NB, FA, PL, PT, RO, RU, ZH, ES, SV, TH, ZH, TR, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter2 releases tracked
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Your closet is full but you have nothing to wear. Pureple fixes that.
Snap your clothes once and your AI stylist does the rest — building outfits from what you already own, scoring the looks you assemble, and helping you actually wear the things hanging in your closet.
Trusted by 3M+ people across 100+ countries, in 8 languages.
Why Pureple?
Fast virtual closet setup: Auto-categorize, import from the web, and batch-edit items.
Personalized styling: Get outfit ideas tailored to your taste and wardrobe.
Flexible & customizable: Filters, tags, and lookbooks that fit your style.… View full description on the official store →
Snap your clothes once and your AI stylist does the rest — building outfits from what you already own, scoring the looks you assemble, and helping you actually wear the things hanging in your closet.
Trusted by 3M+ people across 100+ countries, in 8 languages.
Why Pureple?
Fast virtual closet setup: Auto-categorize, import from the web, and batch-edit items.
Personalized styling: Get outfit ideas tailored to your taste and wardrobe.
Flexible & customizable: Filters, tags, and lookbooks that fit your style.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 66 MB🔞 4+📱 iOS 13.0+🔖 v6.0.22🔄 updated 4w ago🌐 AR, BG, KM, CS, DA +21💰 Free🚀 Launched 2013 (13y old)
📅
What Worked™ · Development Pipeline
3 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-10
📸
Refreshed store screenshots — 4 of 4 updated
2026-10
🔧
Shipped update — v6.0.21 → v6.0.22
2026-07
🚀
First tracked snapshot — initial data captured
📸
Store Page History
4 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-04
2026-10-08
Slot 2
2 ver.
2 ver.
2026-08-04
2026-10-08
Slot 3
2 ver.
2 ver.
2026-08-04
2026-10-08
Slot 4
2 ver.
2 ver.
2026-08-04
2026-10-08
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.01996★ | 451 | 4.01996★ this version |
| 🇧🇷 BR | 4.28505★ | 214 | 4.28505★ this version |
| 🇨🇦 CA | 4.00262★ | 1,147 | 4.00262★ this version |
| 🇩🇪 DE | 3.71★ | 300 | 3.71★ this version |
| 🇫🇷 FR | 4.0283★ | 106 | 4.0283★ this version |
| 🇬🇧 GB | 3.88598★ | 649 | 3.88598★ this version |
| 🇮🇳 IN | 3.65★ | 40 | 3.65★ this version |
| 🇯🇵 JP | 3.42857★ | 7 | 3.42857★ this version |
| 🇺🇸 US | 3.93982★ | 6,115 | 3.93982★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Pureple: AI Outfit Planner: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 6,120 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
9 answers · auto-generated from this app's public dataHow much does Pureple make per month?▴
Based on our ML-calibrated revenue forecast, Pureple earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Pureple profitable?▴
With estimated build cost $140K and monthly revenue $5.0K, Pureple looks break-even-grade — payback period sits around 2.3 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Pureple have?▴
Estimated audience: ~640K lifetime downloads, ~29K monthly active users, and ~5K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What is Pureple built with?▴
Our heuristic places Pureple on the Native iOS (Swift / UIKit) stack (Medium confidence, 70%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Pureple still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 29 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Pureple sell for?▴
Estimated acquisition value: $75K (marketplace range $50K – $100K). Calculated as 17× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Pureple last updated?▴
Pureple last shipped a new version on 2026-10-06 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Pureple?▴
Pureple is published by Iceclip on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Pureple's BU Score?▴
Pureple has a BU Score of 58/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.