33
BU Score
Emerging
Zepp Active
✍️ bumetric analysis
“
Zepp Active is an iOS app from Shenzhen Lingwei Innovation Technology Co., Ltd. in the Health & Fitness category, currently rated 2.5★ across 35 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Our BU Score puts it at 33: Emerging (early traction worth watching). For a Health & Fitness app, that means early traction worth watching.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Below-average rating (2.5★)METRIC | −$1,500 | |
| Multilingual (37 languages)METRIC | +$1,500 | |
| Established app (3y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Pre-traction phase (35 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jul 24
Sep 24
Mar 25
Jul 25
Aug 25
Dec 25
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 142 MB🔞 4+📱 iOS 12.0+🔖 v1.1.0🔄 updated 1y ago🌐 AR, BN, MY, HR, CS +32📂 Health & Fitness💰 Paid🚀 Launched 2022 (3y old)
📝 About this app
Zepp Active App (Only for Amazfit Pop Series: Pop 2, Pop 3S, Pop 3R) is a healthy life companion for you to use connected smart watches. Track your daily activities, set an alarm clock, and receive notifications on your wrist.
Apple Health: Save your data to Apple Health or get your heart rate and blood oxygen from Apple Health.
Apple Health: Save your data to Apple Health or get your heart rate and blood oxygen from Apple Health.
🆕 What's New · v1.1.0
Fix known issues and optimize user experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Zepp Active
- Developer
- Shenzhen Lingwei Innovation Technology Co., Ltd.
- Bundle ID
- com.huami.watch.pop.appStore
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- AR, BN, MY, HR, CS, DA, NL, EN, ET, FR, DE, EL, HE, HI, HU, ID, IT, JA, KO, LV, LT, MS, NE, PL, PT, RO, RU, ZH, SK, SL, ES, TH, ZH, TR, UK, UR, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $86/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- https://apps.apple.com/us/iphone/story/id1533855222
⭐Recent App Store Reviews14 latest · avg 2.14★ · 7.1% 5★ · 42.9% 1★
5★1 (7%)
4★1 (7%)
3★3 (21%)
2★3 (21%)
1★6 (43%)
+3 ratings/week
Praise: great ×1Complaints: terrible ×1
Top positive
★★★☆☆ Has potential for growth
The pop series watches are great but this app is so immature and half-baked. Some areas even have Chinese texts even if English selected. Please fix and improve this app further.…
★★★★☆ Nice App!
This app directly connected to my watch by scanning to QR code!…
Top negative
★☆☆☆☆ Can’t connect
Watch steps was not getting synced with app, so reset the watch. Can’t bind after trying for 100 times…
★☆☆☆☆ Terrible support for ios
Absolutely horrible user experience. The watch does not connect to the app, i.e. does not share any data whatsoever. But on the other hand notifications keeps working. Can’t change the watch face for a month. Absolutely horrible experience.…
📈Ratings growth35 ratings+250% lifetimeShow 3-year history estimate ▾
Tracked (15 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Full revenue analysis
Read the article-style breakdown for Zepp Active: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
📊
BU Investment Matrix
Avoid · 21/100structurally challengedRevenue Strength
2.1
Product Quality
0.5
Market Position
0.0
Growth Velocity
5.0
Defensibility
2.9
Operational Safety
2.0
Founder Strength
2.9
Monetization Maturity
1.0
- 💰 Revenue: Marginal ($138/mo, trajectory unclear).
- ⭐ Quality: 2.54★ across 35 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 696d ago — possibly dormant.
- ⚠️ Risk: High — rating drift -0.88 ★ (recent 50 vs lifetime), dormant (696d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $1K-$3K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
🗣
Voice of Customer
Based on 82 reviews across 3 markets● 30% positive · ● 29% neutral · ● 40% negative · Rating drift: -0.88★ (declining — recent 50: 1.66★ vs lifetime: 2.54★)
Top praise themes
watch faces ×4 modify ×3 only ×3 option ×3 star ×3 always ×3
Top complaint themes
amazfit pop ×12 watch faces ×11 zepp active ×11 apple health ×6 não conecta ×4 conecta com ×4 unable connect ×4 pai score ×4
Risk signals
Bug mentions: 4%
🌍
Multi-Country Performance
Available in 3 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 2.54286★ | 35 | 2.54286★ this version |
| 🇧🇷 BR | 2.28889★ | 45 | 2.28889★ this version |
| 🇮🇳 IN | 2.33883★ | 121 | 2.33883★ this version |