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66
BU Score
Solid

EndeavorOTC®: Outplay ADHD

4.0 ✍️ Editor
✍️ BU Analytics Review

EndeavorOTC®: Outplay ADHD is an iOS app from Akili Interactive Labs, Inc. in the Education category, currently rated 4.0★ across 1,632 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.

Our BU Score puts it at 66Solid (established niche player). For a Education app, that means established niche player.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

📊 Performance Tracking LIVE

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idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($0.00)METRIC
+$2,800
worth every pennyREVIEW
+$2,000
5 starREVIEW
+$1,800
cancelledREVIEW
−$1,500
excellent appREVIEW
+$1,500
Low install base (1,632 ratings)METRIC
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
too expensiveREVIEW
−$1,000
support teamREVIEW
+$900
priceyREVIEW
−$800
Single-language (English only)METRIC
−$400
Growing app (2y old)METRIC
+$200
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jan 25
Mar 25
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Nov 25
Dec 25
Jan 26
Feb 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 683 MB🔞 17+📱 iOS 16.0+🔖 v4.0.1🔄 updated 2mo ago🌐 EN📂 Education💰 Paid🚀 Launched 2023 (2y old)

📝 About this app

Start your subscription today to begin treatment with EndeavorOTC, the FDA-authorized, game-based ADHD treatment clinically designed to improve symptoms, attention and focus. The treatment includes Focus Score, a first-of-its-kind personalized metric where you can track attention progress.

EndeavorOTC is for adults 18 years and older with ADHD experiencing inattention-related challenges that affect their quality of life such as diminished focus, inability to complete projects or tasks, keep track of important items, and more. Built with the same technology as EndeavorRx, the world's first FDA-authorized video game treatment. EndeavorOTC is available now by subscription. No prescription needed.

EndeavorOTC was studied in more than 220 participants over a 6-week period. In the clinical trial, 88% of participants saw improvement in their attention and 73% of participants reported quality of life improvements, including an increased ability to balance projects, get things done on time and keep track of important items like phone, wallet, and keys. There were no lasting or serious side effects in any clinical trials for EndeavorOTC. (1,2)

How EndeavorOTC improves focus: The gameplay challenges you to tap targets and navigate obstacles to boost your attention and focus. As you progress through the game, the technology is continuously measuring your performance and using adaptive algorithms to adjust the difficulty and personalize the treatment experience.

How to Play EndeavorOTC: Playing EndeavorOTC can fit into your daily routine. The more you play, the better your results.

Playing the game every day for an initial six weeks can improve your attention and other functions that make up your ability to focus. Users will be given a target Focus Score increase which should be achievable in six weeks. Based on clinical trial data, the target increase provided directly relates to improvement in ADHD-related symptoms and overall quality of life. And, for the vast majority of people, this will leave room for continued improvement in Focus Score and cognitive abilities as well as ADHD symptom management beyond the initial six week course of treatment.

It is recommended that patients speak to their health care provider before starting EndeavorOTC treatment, and before making any medical decisions.

© 2025 Akili Interactive Labs, Inc. All Rights Reserved. Akili, EndeavorRx, Endeavor, Akili Care, ADHD Insight, Insight, EndeavorRx Insight, EndeavorOTC, SSME, and Akili Assist, as well as the logos for each, are trademarks or registered trademarks of Akili Interactive Labs, Inc. Other trademarks are trademarks or registered trademarks of their respective owners.

For full instructions for use, please visit https://www.endeavorotc.com/IFU/.
For more information, visit EndeavorOTC.com.
Questions? Email Support@EndeavorOTC.com

Terms of Use: https://my.akili.care/terms
Privacy Notice: https://www.akiliinteractive.com/privacy-notice

1 Stamatis, C. A., Mercaldi, C., & Kollins, S. H., J Am Acad Child Adolesc Psychiatry, 62, S318 (2023). As measured by average percent change in the Test of Variables of Attention-Attention Comparison Score (TOVA-ACS).
2 As measured by the validated Adult ADHD Quality of Life Scale (AAQoL)

🆕 What's New · v4.0.1

Minor bug fixes and improvements

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
EndeavorOTC®: Outplay ADHD
Developer
Akili Interactive Labs, Inc.
Bundle ID
com.akiliinteractive.t01a
App Store URL
Open in App Store
Category
Education
Content rating
17+
Languages
EN

Company

Website
www.endeavorotc.com
Tagline
Improve your focus, game changing results
Description
The adult game-based ADHD treatment scientifically designed to improve ADHD-related symptoms and focus. Start your journey to improved focus today.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$18.3K/mo
Top-grossing rank
🇺🇸#79 /100
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
https://www.endeavorrx.com/
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
https://www.endeavorotc.com/blog/
Press / News
Not found

Contacts & Socials

Socials
facebook · instagram · twitter
Email
Not found
Phone
Not found
Contact page
https://www.endeavorotc.com/contact/
About page
Not found
📈Ratings growth1,632 ratings+1674% lifetimeShow 3-year history estimate ▾Jun 2023Jan 2025May 2026
Tracked (58 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic DistributionTop 10Top 30Top 60
US#79
📊Category Rank Trajectory#79 now · best #74 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

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