Plaud: AI Note Taker
75
Quality Score
Strong
Plaud: AI Note Taker
by PLAUD LLC
High confidence
✍️ Bumetric analysis
“
Plaud: AI Note Taker is an iOS app from PLAUD LLC in the Productivity category, currently rated 4.9★ across 18,534 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 75: Strong (healthy traction). For a Productivity app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$17.3K
per month
→
12-mo forecast
$17.9K – $37.5K
per month
→
24-mo forecast
$22.2K – $66.5K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
246 snapshots on record
Rating
4.9
Reviews
18,534 reviews
Forecast Revenue / mo
$17.3K
Snapshots tracked
246
since Nov 2023
ONE-TIME · BUILD
💰 Estimated build cost
$115K
↳ What it cost to build · not monthly revenue
Likely range $85K – $155K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (219 MB) | +$40K |
| ⚙ Productivity complexity ×1.10 | +$9K |
| ⚙ 2.9y maintenance × ~1-person team | +$17K |
Total estimate
$115K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$375K
↳ What it would sell for · not monthly revenue
Marketplace range $275K – $475K · 21× MRR multiple
💸
~3.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 2.9y proven track record | +15% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Productivity category multiple | +8% |
Final multiple
21× MRR
👥 Estimated audience size
1.1M
Lifetime downloads (US-equivalent)
Monthly active
325K
Daily active
145K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 📅 2.9y of rating accumulation | -15% |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
Medium confidence · 55%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 219 MB |
| 🏷 Category context | Productivity |
| 📦 Large iOS bundle | → Native SwiftUI (post-2020 era) + assets |
💀 Maintenance status
Active
15%
Last shipped 2026-08-24 · 33 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 33 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$17.3K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$16.4K – $27.4K
12 months
$17.9K – $37.5K
24 months
$22.2K – $66.5K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 50/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.0
Product Quality
9.8
Revenue Strength
4.2
Monetization Maturity
1.0
Defensibility
2.7
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $12K - $25K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.89★ across 18,534 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $311K-$553K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (18,534 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Multilingual (10 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Growing app (2y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.28.0
- With Team files, Plaud Team users can share recordings, transcripts, and summaries with your whole Plaud Team workspace for better collaboration.
- New team workspaces will receive a welcome file.
- Memory personalizes your Ask Plaud responses.… Full release notes →
- New team workspaces will receive a welcome file.
- Memory personalizes your Ask Plaud responses.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Plaud: AI Note Taker
- Developer
- PLAUD LLC
- Bundle ID
- ai.plaud.ios.plaud
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, KO, PT, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $17.3K/mo
- Top-grossing rank
- 🇫🇷#5 /100 🇯🇵#5 /100 🇧🇷#5 /100 🇨🇦#7 /100 🇦🇺#7 /100 🇩🇪#9 /100 🇬🇧#10 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth22,320 ratings+4795% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇫🇷FR#5 /100
🇯🇵JP#5 /100
🇧🇷BR#5 /100
🇨🇦CA#7 /100
🇦🇺AU#7 /100
🇩🇪DE#9 /100
🇬🇧GB#10 /100
🇮🇳IN#10 /100
🇺🇸US#26 /100
📊Category Rank Trajectory#5 now · best #5 · worst #5
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter11 releases tracked
🚀Version Release Timeline8 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
[Product Introduction]
Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, trusted by over 2,000,000 users worldwide. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.
Plaud offers a range of AI note-taking devices and solution, each designed to fit different work and life scenarios.
- Plaud Note: The world’s No.1 AI note taker… View full description on the official store →
Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, trusted by over 2,000,000 users worldwide. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.
Plaud offers a range of AI note-taking devices and solution, each designed to fit different work and life scenarios.
- Plaud Note: The world’s No.1 AI note taker… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 219 MB🔞 4+📱 iOS 14.0+🔖 v3.28.0🔄 updated 1mo ago🌐 EN, FR, DE, IT, JA +5📂 Productivity💰 Paid🚀 Launched 2023 (2y old)
📅
What Worked™ · Development Pipeline
28 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
🔧
Shipped update — v3.27.0 → v3.28.0
→ 30 days after: reviews +1,123 high confidence
2026-08
🔧
Shipped update — v3.26.1 → v3.27.0
→ 30 days after: reviews +1,495 medium · co-occurring
2026-07
🔧
Shipped update — v3.25.0 → v3.26.1
→ 30 days after: reviews +1,701 medium · co-occurring
2026-07
🔧
Shipped update — v3.24.0 → v3.25.0
→ 30 days after: revenue +$9.8K/mo · reviews +1,048 medium · co-occurring
2026-07
🔧
Shipped update — v3.23.0 → v3.24.0
→ 30 days after: revenue +$9.8K/mo · reviews +1,218 medium · co-occurring
2026-06
🔧
Shipped update — v3.21.0 → v3.23.0
→ 30 days after: revenue +$9.8K/mo · reviews +1,135 high confidence
2026-06
🔧
Shipped update — v3.20.0 → v3.21.0
→ 30 days after: reviews +980 medium · co-occurring
2026-06
🔧
Shipped update — v3.19.0 → v3.20.0
→ 30 days after: reviews +1,021 medium · co-occurring
2026-05
🔧
Shipped update — v3.18.0 → v3.19.0
→ 30 days after: reviews +958 medium · co-occurring
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +847 high confidence
2026-05
⭐
Rating ↑ 4.18 → 4.89 (improved 0.71★)
→ 30 days after: reviews +847 high confidence
2026-05
🔧
Shipped update — v3.17.0 → v3.18.0
→ 30 days after: reviews +847 high confidence
2026-03
⭐
Rating ↑ 4.18 → 4.80 (improved 0.62★)
→ 30 days after: reviews +11 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +11 high confidence
2024-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.10★ · reviews +14 high confidence
2024-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.07★ · reviews +15 high confidence
2024-06
⭐
Rating ↑ 3.14 → 3.66 (improved 0.52★)
→ 30 days after: rating +0.10★ · reviews +12 high confidence
2024-05
⭐
Rating ↑ 2.73 → 3.14 (improved 0.41★)
→ 30 days after: rating +0.52★ · reviews +23 high confidence
2024-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.52★ · reviews +23 high confidence
2024-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: rating +0.93★ · reviews +49 high confidence
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.80941★ | 850 | 4.80941★ this version |
| 🇧🇷 BR | 4.92372★ | 5,283 | 4.92372★ this version |
| 🇨🇦 CA | 4.82674★ | 1,189 | 4.82674★ this version |
| 🇩🇪 DE | 4.79443★ | 3,162 | 4.79443★ this version |
| 🇫🇷 FR | 4.79873★ | 5,346 | 4.79873★ this version |
| 🇬🇧 GB | 4.78989★ | 2,137 | 4.78989★ this version |
| 🇮🇳 IN | 4.84279★ | 229 | 4.84279★ this version |
| 🇯🇵 JP | 4.65944★ | 15,927 | 4.65944★ this version |
| 🇺🇸 US | 4.88656★ | 22,655 | 4.88656★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Plaud: AI Note Taker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 18,534 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Plaud make per month?▴
Based on our ML-calibrated revenue forecast, Plaud earns approximately $17K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Plaud profitable?▴
With estimated build cost $115K and monthly revenue $17K, Plaud looks profitable — pays back its estimated build cost in roughly 7 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Plaud have?▴
Estimated audience: ~1.1M lifetime downloads, ~325K monthly active users, and ~145K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Plaud?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Plaud built with?▴
Our heuristic places Plaud on the Native iOS (SwiftUI) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is Plaud still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Plaud sell for?▴
Estimated acquisition value: $375K (marketplace range $275K – $475K). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Plaud last updated?▴
Plaud last shipped a new version on 2026-08-24 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Plaud?▴
Plaud is published by PLAUD LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Plaud's BU Score?▴
Plaud has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.