80
BU Score
Excellent
Friends – Pengu, Bao & Mellow
✍️ BU Analytics Review
“
Friends – Pengu, Bao & Mellow is an iOS app from SLAY GmbH in the Social Networking category, currently rated 4.8★ across 235,434 ratings. Initial signal reads as mixed reviews — supporters praise core features while critics cite stability/value gaps.
Our BU Score puts it at 80 — Excellent (strong product-market fit). For a Social Networking app, that means strong product-market fit.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (235,434 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 | |
| Growing app (2y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Jan 26
Feb 26
Mar 26
Apr 26
May 26
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 577 MB🔞 4+📱 iOS 17.0+🔖 v2.3.0🔄 updated 2w ago🌐 EN📂 Social Networking💰 Paid🚀 Launched 2023 (2y old)
📝 About this app
Friends is a social AI companion app with cute virtual pets you grow over time – alone or together with real-life friends.
Raise AI companions, share moments, and build routines for focus, self-care, and connection.
Friends turns everyday life into something more personal, social, and fun. Your AI companions learn from you, adapt to your routine, and evolve based on your interactions over time.
Social AI Companions That Evolve With You
Friends is social by design. Raise companions on your own or together with someone you care about — share progress, moments, and playful interactions along the way.
Every action shapes their personality, unlocks new behaviors, and creates small surprises over time.
Choose Your AI Companion
Each companion supports a different part of your day:
Pengu – A Shared AI Companion for Two People
Pengu is a shared AI companion you raise together with a partner or close friend. Two people shape Pengu’s personality through conversations, choices, and shared interactions over time. Designed for couples, close friends, and siblings who want to build something together.
Mellow – AI Study Buddy & Focus Companion
Mellow is your calm AI study and focus companion.
Mellow helps you stay on track with studying, homework, and daily tasks – adding gentle structure, reminders, and encouragement without pressure.
Bao – AI Self-Care & Habit Companion
Bao is your self-care AI companion for healthy habits and well-being.
The more consistent you are, the more Bao develops – designed to make self-care feel motivating, rewarding, and easier to stick with.
Raise Companions Together
Raise companions with friends, send reactions and gifts, celebrate milestones, and enjoy a shared digital space that grows with your relationships.
Often compared to a new generation of Tamagotchi-style experiences, Friends goes further by combining AI characters, real utility, and shared experiences with people you care about.
Customize and Create
- Personalize your companions and their world:
- Outfits and accessories
- Wallpapers and themed rooms
- Visual upgrades that reflect personality and progress
Friends Widgets
Stay connected from your home screen.
Check in on Pengu, Bao, or Mellow, interact with them, and see what they are up to with a quick glance.
Built on AI That Learns Over Time
Friends is powered by AI designed to make companions feel more personal the longer you use them.
Your companions learn from how you interact, adapt to your habits, and respond differently over time — remembering past moments and reacting to progress.
Your AI Friends, Your Way
Download Friends and see how Pengu, Mellow, and Bao grow with you over time.
Social AI companions designed to support you, connect you, and make everyday life more fun.
Subscription Information
- Friends is free to download and use, and that will never change for our main features. If you want more from the experience, you can subscribe to our optional product Friends Plus.
- We currently offer Pengu Pass. Prices may vary by country and are subject to change without notice. Prices are clearly displayed in the app.
- Payment will be charged to your iTunes account at confirmation of purchase.
- Your subscription will automatically renew unless auto-renew is turned off at least 24 hours before the end of the current period.
- Your account will be charged for renewal within 24 hours prior to the end of the current period.
- You can manage your subscription and turn off auto-renewal in your Account Settings in the App Store.
- If offered, and you choose a free trial, any unused portion of the trial will be forfeited upon subscription.
- If you choose not to subscribe, you can continue using Friends for free.
Privacy & Terms
Your personal data is securely stored on Friends. Please review our policies:
Privacy Policy: https://web.penguapp.co/privacy-policy
Terms of Use: https://web.penguapp.co/terms
Raise AI companions, share moments, and build routines for focus, self-care, and connection.
Friends turns everyday life into something more personal, social, and fun. Your AI companions learn from you, adapt to your routine, and evolve based on your interactions over time.
Social AI Companions That Evolve With You
Friends is social by design. Raise companions on your own or together with someone you care about — share progress, moments, and playful interactions along the way.
Every action shapes their personality, unlocks new behaviors, and creates small surprises over time.
Choose Your AI Companion
Each companion supports a different part of your day:
Pengu – A Shared AI Companion for Two People
Pengu is a shared AI companion you raise together with a partner or close friend. Two people shape Pengu’s personality through conversations, choices, and shared interactions over time. Designed for couples, close friends, and siblings who want to build something together.
Mellow – AI Study Buddy & Focus Companion
Mellow is your calm AI study and focus companion.
Mellow helps you stay on track with studying, homework, and daily tasks – adding gentle structure, reminders, and encouragement without pressure.
Bao – AI Self-Care & Habit Companion
Bao is your self-care AI companion for healthy habits and well-being.
The more consistent you are, the more Bao develops – designed to make self-care feel motivating, rewarding, and easier to stick with.
Raise Companions Together
Raise companions with friends, send reactions and gifts, celebrate milestones, and enjoy a shared digital space that grows with your relationships.
Often compared to a new generation of Tamagotchi-style experiences, Friends goes further by combining AI characters, real utility, and shared experiences with people you care about.
Customize and Create
- Personalize your companions and their world:
- Outfits and accessories
- Wallpapers and themed rooms
- Visual upgrades that reflect personality and progress
Friends Widgets
Stay connected from your home screen.
Check in on Pengu, Bao, or Mellow, interact with them, and see what they are up to with a quick glance.
Built on AI That Learns Over Time
Friends is powered by AI designed to make companions feel more personal the longer you use them.
Your companions learn from how you interact, adapt to your habits, and respond differently over time — remembering past moments and reacting to progress.
Your AI Friends, Your Way
Download Friends and see how Pengu, Mellow, and Bao grow with you over time.
Social AI companions designed to support you, connect you, and make everyday life more fun.
Subscription Information
- Friends is free to download and use, and that will never change for our main features. If you want more from the experience, you can subscribe to our optional product Friends Plus.
- We currently offer Pengu Pass. Prices may vary by country and are subject to change without notice. Prices are clearly displayed in the app.
- Payment will be charged to your iTunes account at confirmation of purchase.
- Your subscription will automatically renew unless auto-renew is turned off at least 24 hours before the end of the current period.
- Your account will be charged for renewal within 24 hours prior to the end of the current period.
- You can manage your subscription and turn off auto-renewal in your Account Settings in the App Store.
- If offered, and you choose a free trial, any unused portion of the trial will be forfeited upon subscription.
- If you choose not to subscribe, you can continue using Friends for free.
Privacy & Terms
Your personal data is securely stored on Friends. Please review our policies:
Privacy Policy: https://web.penguapp.co/privacy-policy
Terms of Use: https://web.penguapp.co/terms
🆕 What's New · v2.3.0
You've been invited to raise your cute Pengu, Bao and Mellow!
- Bug fixes and performance improvements
- Bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Friends – Pengu, Bao & Mellow
- Developer
- SLAY GmbH
- Bundle ID
- com.slay.pengu
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Raise virtual pets with your friends
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $120.0K ($80.0K – $160.0K)AI medium
- AI annual estimate
- $1.4M/yr
- ML model estimate / mo
- $6.8K/mo
- Top-grossing rank
- 🇬🇧#70 /100 🇩🇪#83 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- hi@slay.cool
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Friends – Pengu, Bao & Mellow" by SLAY GmbH is estimated to generate between $80,000 and $160,000 in monthly revenue, with a central estimate of $120,000. This leads to an estimated annual revenue of $1.44 million. While Sensor Tower reported a significant revenue of $2.6 million by the end of March 2024 for 'Pengu - Raise Virtual Pets' in the UK, more recent and direct monthly estimates from other sources provide a lower range.
Sources mentioned: Sensor Tower, Appfigures, ScreensDesign, Tech.eu, Tech Funding News, VirtualPetList, CTOL Digital Solutions, GamesBeat, Reddit
⭐Recent App Store Reviews49 latest · avg 4.18★ · 75.5% 5★ · 12.2% 1★
5★37 (76%)
4★0 (0%)
3★2 (4%)
2★4 (8%)
1★6 (12%)
+203 ratings/week
Praise: love ×16 amazing ×2 great ×2 awesome ×2 recommend ×1Complaints: subscription ×1 scam ×1 worst ×1
Top positive
★★★★★ hotdog
ye…
★★★★★ Great
i love this app me and my girlfriend love the pengu!…
Top negative
★☆☆☆☆ 😤
YOU HAVE TO MONEY FOR EVREYTHING AND I CANT USE MELLO OR BAO BECAUSE YOU HAVE TO PAY MONEY!!!😤😤😤…
★☆☆☆☆ Ad blocked :/
I’ve had this game for almost 2 years. When it was still called pengu. I get the game being more popular they wanna make money & added in ads. But the subscription is like $50 so we never wanted to pay it. But we literally can’t even pl…
📈Ratings growth235,434 ratings+1048% lifetimeShow 3-year history estimate ▾
Tracked (9 weeks) Pre-tracking estimate (31 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution●Top 10●Top 30●Top 60
🌍Top Countries — Grossing Rank2 countries
🇬🇧GB#70 /100
🇩🇪DE#83 /100
📊Category Rank Trajectory#70 now · best #67 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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