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71
BU Score
Strong

mood.camera

4.8 ✍️ Editor
✍️ BU Analytics Review

mood.camera is an iOS app from Alex Fox in the Photo & Video category, currently rated 4.8★ across 444 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Our BU Score puts it at 71Strong (healthy traction). For a Photo & Video app, that means healthy traction.

Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.

creator

📊 Performance Tracking LIVE

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Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
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Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Excellent rating (4.8★)METRIC
+$2,200
worth every pennyREVIEW
+$2,000
5 starREVIEW
+$1,800
excellent appREVIEW
+$1,500
highly recommendREVIEW
+$1,400
slowREVIEW
−$1,200
Ad-supported / freemiumMETRIC
+$600
Early-stage install base (444 ratings)METRIC
+$400
Single-language (English only)METRIC
−$400
Growing app (2y old)METRIC
+$200
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.
💚Sentiment Over Time↑ green = positive · ↓ red = negative
Apr 25
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY
Each bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 47 MB🔞 4+📱 iOS 16.0+🔖 v2.0.2🔄 updated 1d ago🌐 EN📂 Photo & Video💰 Paid🚀 Launched 2024 (2y old)

📝 About this app

mood.camera is a point-and-shoot camera that captures natural photos full of character, straight out of your iPhone, without any editing. Instead of chasing ever-sharper and perfectly exposed images, mood.camera focuses on making photography fun and giving your photographs soul.

The custom image processing pipeline gives you photos with realistic film grain, cinematic halation and a rich colour palette. mood.camera also has no live "filter" preview or editing tools within the app, encouraging you to enjoy taking photos without worrying about flipping between effects or making the perfect edit.

mood.camera wasn't built to evoke nostalgia, it was built to bring character and serendipity back to the mobile photography experience.


“This Camera App Gives Your iPhone Photos Soul.” - New York Times

"It’s Hard to Believe the Photos From Mood.Camera’s New Portrait Mode Were Shot on iPhone" - PetaPixel

"mood.camera emulates the feeling of taking photos on camera film" - Tech Radar


TRY FOR 7 DAYS FREE
Please note, mood.camera is not free. We offer a 7-day unrestricted free trial for new users, no subscription required. After your trial you can continue to use the app for free but you will be limited to the “random” emulation mode. To continue using the full version of the app after your trial period you can either purchase a lifetime membership or pay a monthly subscription.

EXPRESSIVE COLOUR EMULATION
Each of the 14 colour emulations have been meticulously crafted to give every photo character and a rich colour palette.

FILMIC DYNAMIC RANGE
Naturally compressed shadows and highlights create images with more contrast, more atmosphere, and a look that feels closer to film.

REALISTIC FILM GRAIN
Film grain algorithms modelled on the physical development process, add texture and physicality to your photos whilst retaining detail.

CUSTOM PRESETS
Add a touch of warmth to your favourite preset, or start from scratch to create an original style.

NEXT LEVEL PORTRAITS
Combined with mood.camera's filmic characteristics, portrait mode gives you photos with smoother object separation and convincing bokeh. (Available on iPhone 11 or newer).

CINEMATIC HALATION
Using the iPhone’s dynamic range gain map to accurately identify the brightest highlights, creating a realistic halation effect. (Available on iPhone 12 or newer).

CUSTOM FRAMES
Elevate your photos with a custom frame, automatically added when you snap a photo.

LESS TWEAKING, MORE SNAPPING
Mirroring the classic film camera experience, there is no live preview of your selected film, letting you focus on capturing the moment instead of flipping between filters. After each capture, the element of suspense as you reveal the processed photo is another nod to the analog experience.

INTUITIVE CONTROLS FOR CREATIVITY
At its core, mood.camera is designed to echo the ease of use of a point-and-shoot camera but retains some controls to inspire creativity and personal expression:
- Set the default focal lengths for each lens, giving you quick access to your favourites.
- An on-screen exposure dial, makes it easy to achieve different styles with under and over exposed images.
- Select from multiple aspect ratios to suit the scene.
- An optional grid & level indicator gives you confidence when composing.
- High resolution 24MP photos on compatible devices. (Available on iPhone 14 Pro, 15 Pro & 16 Pro).
- Customise the dynamic range of your camera. (Available on iPhones capable of ProRaw capture).


“⁠⁠Mood has filled the biggest hole in my photography life, which is spur of the moment, day to day scenes when I shouldn’t even be thinking of taking photos. Even with my “real” camera at home, Mood allows me to capture the little moments with nothing but my phone and some inspiration.“ - Cole, professional photographer.


More info: https://mood.camera
Privacy Policy: https://mood.camera/privacy
End User Licensee Agreement: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

🆕 What's New · v2.0.2

- Improved logic for checking purchases to fix a rare bug where users could get locked out when they did not have an internet connection.
- Small tweaks and improvements to the v2.0 rendering pipeline.
- Bug fixes.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
mood.camera
Developer
Alex Fox
Bundle ID
com.alexfox.camx
App Store URL
Open in App Store
Category
Photo & Video
Content rating
4+
Languages
EN

Company

Website
mood.camera
Tagline
mood. camera
Description
A point-and-shoot camera that captures natural photos with authentic film character, straight out of your iPhone.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
OG image

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$31.7K/mo
Top-grossing rank
Outside top 100 in US Photo & Video
All-time revenue
Not found
Pricing
Not found

Founder

Name
Not found
X / Twitter
Not found
LinkedIn
Not found
GitHub
Not found
X followers
Not found
Public statements
Not found

Funding

Total raised
Not found
Last round
Not found
Investors
Not found
Crunchbase
Not found
AngelList
Not found

Press & Links

Articles found
Not found
Listed on
Not found
Blog
Not found
Press / News
Not found

Contacts & Socials

Socials
instagram
Email
Not found
Phone
Not found
Contact page
https://mood.camera/support
About page
Not found
📈Ratings growth444 ratings+1830% lifetimeShow 3-year history estimate ▾Apr 2024Dec 2025May 2026
Tracked (46 weeks) Pre-tracking estimate (25 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
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