57
BU Score
Solid
(un)real: video, photo presets
✍️ bumetric analysis
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(un)real: video, photo presets is an iOS app from Bazhena Kukharskaya in the Photo & Video category, currently rated 4.6★ across 18 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Our BU Score puts it at 57: Solid (established niche player). For a Photo & Video app, that means established niche player.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| highly recommendREVIEW | +$1,400 | |
| Localized (7 languages)METRIC | +$600 | |
| Pre-traction phase (18 ratings)METRIC | −$300 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 257 MB🔞 4+📱 iOS 16.0+🔖 v3.6🔄 updated 2mo ago🌐 BE, EN, DE, PL, RU +2📂 Photo & Video💰 Paid🚀 Launched 2024 (1y old)
📝 About this app
Designed by a professional photographer and refined using over 50,000 photos & videos, (un)real app helps you effortlessly create beautiful, authentic content, exactly the way you envisioned it!
FEATURES
Presets You’ll Actually Love
Authentic, thoughtfully-created photo & video presets, refined over the years to highlight natural colors and give your edits a timeless feel.
Plan Your Instagram Feed
Visualize and arrange your Instagram feed right in the app. No login needed. Just enter your username, move images around, and see how your feed looks before sharing.
Hand-written Fonts
Give every post your personal signature. Drop beautifully crafted, hand-written fonts onto photos and videos, adjust size / color in and watch captions, quotes, and Instagram Stories feel authentically you. Perfect for aesthetic feeds, reels, scrapbooks, journaling, TikTok edits!
Instantly Apply Edits to Multiple Photos & Videos
Like how your photo turned out? Simply copy and paste your edits to other images. Save time and keep your style consistent.
Adjust the Details Easily
Customize preset intensity and key settings like brightness, contrast, and temperature. Make every photo and video feel personal, not just filtered.
A Consistent Look & Feel
(un)real presets and edits blend beautifully together. Make your entire social feed feel uniquely yours, effortlessly.
Have questions, bugs to report, or features to request?
Reach out: help@unreal-app.com
Privacy policy: https://www.unreal-app.com/privacy-policy
Terms of use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
FEATURES
Presets You’ll Actually Love
Authentic, thoughtfully-created photo & video presets, refined over the years to highlight natural colors and give your edits a timeless feel.
Plan Your Instagram Feed
Visualize and arrange your Instagram feed right in the app. No login needed. Just enter your username, move images around, and see how your feed looks before sharing.
Hand-written Fonts
Give every post your personal signature. Drop beautifully crafted, hand-written fonts onto photos and videos, adjust size / color in and watch captions, quotes, and Instagram Stories feel authentically you. Perfect for aesthetic feeds, reels, scrapbooks, journaling, TikTok edits!
Instantly Apply Edits to Multiple Photos & Videos
Like how your photo turned out? Simply copy and paste your edits to other images. Save time and keep your style consistent.
Adjust the Details Easily
Customize preset intensity and key settings like brightness, contrast, and temperature. Make every photo and video feel personal, not just filtered.
A Consistent Look & Feel
(un)real presets and edits blend beautifully together. Make your entire social feed feel uniquely yours, effortlessly.
Have questions, bugs to report, or features to request?
Reach out: help@unreal-app.com
Privacy policy: https://www.unreal-app.com/privacy-policy
Terms of use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
🆕 What's New · v3.6
Big news - you can now explore (un)real for free. A selection of presets and a handwritten font are fully unlocked, no subscription needed. Try them out, fall in love, and upgrade whenever you're ready.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- (un)real: video, photo presets
- Developer
- Bazhena Kukharskaya
- Bundle ID
- UNRL
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- BE, EN, DE, PL, RU, ES, UK
Company
- Website
- unreal-app.com
- Tagline
- NOT JUST PRESETS. IT'S THE AESTHETICS OF YOUR LIFE.
- Description
- Unique presets, viewed 716 million times on Instagram, are now available in the app. Created by a pro photographer and perfected with 50,000 photos, (un) real photo editor enables everyone to enhance their photos in a simple and authentic way.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- OG image
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.2K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- hello@unreal-app.com
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth18 ratings+1700% lifetimeShow 3-year history estimate ▾
Tracked (4 weeks) Pre-tracking estimate (23 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Full revenue analysis
Read the article-style breakdown for (un)real: video, photo presets: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.