IFTTT - Automate work and home
63
Quality Score
Solid
✍️ Bumetric analysis
“
IFTTT - Automate work and home is an iOS app from IFTTT, Inc in the Productivity category, currently rated 3.2★ across 187,412 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 63: Solid (established niche player). For a Productivity app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.5M
per month
→
12-mo forecast
$1.6M – $2.4M
per month
→
24-mo forecast
$1.9M – $3.5M
per month
BIG tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
6 snapshots on record
Rating
3.2
Reviews
187,412 reviews
Forecast Revenue / mo
$1.5M
Snapshots tracked
6
since Mar 2026
🤖Also on Android
$103/mo · 187K ratings · 3.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$170K
↳ What it cost to build · not monthly revenue
Likely range $130K – $230K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| 📦 Asset bundle (112 MB) | +$24K |
| ⚙ Productivity complexity ×1.10 | +$8K |
| ⚙ 13.2y maintenance × ~1-person team | +$79K |
Total estimate
$170K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$47.0M
↳ What it would sell for · not monthly revenue
Marketplace range $35.0M – $61.0M · 31× MRR multiple
💸
~276× return on build cost
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 💎 IAP / freemium model base | 28× MRR |
| 📅 13.2y proven track record | +20% |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| 🏷 Productivity category multiple | +8% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
31× MRR
👥 Estimated audience size
9.8M
Lifetime downloads (US-equivalent)
Monthly active
960K
Daily active
430K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Productivity engagement | ~75 installs / rating |
| 📅 13.2y of rating accumulation | -30% |
| 🔁 Productivity D30 retention | 30% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 112 MB |
| 🏷 Category context | Productivity |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
15%
Last shipped 2026-08-16 · 41 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 41 days since last update | Healthy release cadence |
Verdict
Active
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.5M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
Headwinds: review-mined risks present
6 months
$1.5M – $2.0M
12 months
$1.6M – $2.4M
24 months
$1.9M – $3.5M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 53/100BIG TIERSUBSCRIPTIONbelow benchmarksRevenue Strength
6.2
Product Quality
4.9
Market Position
2.0
Growth Velocity
5.0
Defensibility
8.5
Operational Safety
3.4
Founder Strength
3.0
Monetization Maturity
9.5
- 💰 Revenue: Healthy — $600K - $3300K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 3.21★ across 187,412 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 9% subscription complaints, scam/fraud mentions detected, rating drift -1.29 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $18.0M-$33.0M. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (187,412 ratings)METRIC | +$12,000 | |
| cancelledREVIEW | −$1,500 | |
| Below-average rating (3.2★)METRIC | −$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Multilingual (18 languages)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.114.0
TTThanks for using IFTTT! This update includes:
+ Lots of bug fixes and performance improvements!
+ Lots of bug fixes and performance improvements!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- IFTTT - Automate work and home
- Developer
- IFTTT, Inc
- Bundle ID
- com.ifttt.ifttt
- App Store URL
- Open in App Store
- Category
- Productivity
- Content rating
- 4+
- Languages
- CS, DA, NL, EN, FI, FR, DE, IT, JA, KO, NB, PL, PT, RU, ZH, ES, SV, ZH
Company
- Website
- Not found
- Tagline
- Automate. Save time. Get more done.
- Description
- IFTTT connects 1,000+ apps and automates them for free — no code needed. Connect Google, Webhooks, Discord, Telegram, Slack and more in minutes.
- Founded
- 2010
- HQ / Address
- San Francisco
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $1.5M/mo
- Top-grossing rank
- Outside top 100 in US Productivity
- All-time revenue
- Not found
- Pricing
- $3.99 - $169.99 per item
Founder
- Name
- Not found
- X / Twitter
- twitter.com/IFTTT
- linkedin.com/company/ifttt
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/ifttt · instagram instagram.com/iftttapp · linkedin linkedin.com/company/ifttt · tiktok tiktok.com/@iftttapp · twitter twitter.com/IFTTT · youtube youtube.com/@IFTTT
- Not found
- Phone
- Not found
- Contact page
- ifttt.com/contact
- About page
- ifttt.com/about
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Automation for business and home
Save time at work and at home with IFTTT (aka IF This Then That). Join a community of almost 30 million consumers, creators and smart home enthusiasts that use IFTTT to save multiple hours out of a typical day. IFTTT’s simple no-code interface, combined with 1000+ of today's most popular apps, allows you to quickly create sophisticated automations. Discover the power of automation while on the go with location based features, notifications and widgets. Download the app today. We offer a free plan, as well as a fully featured trial.… View full description on the official store →
Save time at work and at home with IFTTT (aka IF This Then That). Join a community of almost 30 million consumers, creators and smart home enthusiasts that use IFTTT to save multiple hours out of a typical day. IFTTT’s simple no-code interface, combined with 1000+ of today's most popular apps, allows you to quickly create sophisticated automations. Discover the power of automation while on the go with location based features, notifications and widgets. Download the app today. We offer a free plan, as well as a fully featured trial.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 112 MB🔞 4+📱 iOS 17.0+🔖 v4.114.0🔄 updated 1mo ago🌐 CS, DA, NL, EN, FI +13📂 Productivity💰 Free💎 IAP $3.99 - $169.99 per item🚀 Launched 2013 (13y old)
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-08
⭐
Rating ↓ 4.61 → 3.21 (dropped 1.40★)
2026-08
📈
Crossed 100,000 ratings — social-proof flywheel kicking in
2026-08
📸
Refreshed store screenshots — 8 of 8 updated
2026-08
🔧
Shipped update — v4.112.0 → vVaries with device
→ 30 days after: rating −1.40★ · reviews +127,886 low · multiple changes
2026-07
🔧
Shipped update — v4.110.0 → v4.112.0
→ 30 days after: revenue −$143/mo · rating −1.40★ · reviews +127,955 medium · co-occurring
2026-06
🔧
Shipped update — v4.108.2 → v4.110.0
→ 30 days after: revenue −$143/mo · reviews +169 medium · co-occurring
2026-03
🚀
First tracked snapshot — initial data captured
📸
Store Page History
8 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-08-22
Slot 2
2 ver.
2 ver.
2026-05-12
2026-08-22
Slot 3
2 ver.
2 ver.
2026-05-12
2026-08-22
Slot 4
2 ver.
2 ver.
2026-05-12
2026-08-22
Slot 5
2 ver.
2 ver.
2026-05-12
2026-08-22
Slot 6
2 ver.
2 ver.
2026-05-12
2026-08-22
🗣
Voice of Customer
Based on 900 reviews across 9 markets● 41% positive · ● 22% neutral · ● 37% negative · Rating drift: -1.29★ (declining — recent 50: 1.92★ vs lifetime: 3.21★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.30
🇦🇺 AU
+0.14
🇺🇸 US
+0.08
🇨🇦 CA
+0.03
🇬🇧 GB
+0.03
🇫🇷 FR
+0.02
🇯🇵 JP
+0.02
🇧🇷 BR
+0.00
🇩🇪 DE
-0.34
Top praise themes
user friendly ×3 last update ×3 space applet ×3 applets ×14 one ×14 works ×12 new ×12 easy ×11
Top complaint themes
free version ×48 stopped working ×25 delete account ×23 pro version ×22 free applets ×21 applets free ×14 free account ×14 free trial ×13
Risk signals
Refund mentions: 1.7% Subscription complaints: 9% Bug mentions: 3% Fraud / scam mentions: 1.9%
🧪
Tech & Domain Intel — ifttt.com
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · Meta (Facebook) Ads · Google Workspace · OpenAI · Stripe · SendGrid
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.60652★ | 59,640 | 4.60652★ this version |
| 🇬🇧 GB | 4.54057★ | 13,656 | 4.54057★ this version |
| 🇩🇪 DE | 4.4648★ | 6,719 | 4.4648★ this version |
| 🇫🇷 FR | 4.49033★ | 5,480 | 4.49033★ this version |
| 🇯🇵 JP | 4.47023★ | 9,102 | 4.47023★ this version |
| 🇨🇦 CA | 4.53469★ | 7,496 | 4.53469★ this version |
| 🇦🇺 AU | 4.57251★ | 4,606 | 4.57251★ this version |
| 🇧🇷 BR | 4.76579★ | 2,485 | 4.76579★ this version |
| 🇮🇳 IN | 4.67861★ | 2,035 | 4.67861★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for IFTTT - Automate work and home: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by IFTTT, Inc
View all →📦 Portfolio summaryBIG studio
2apps·$1.5M/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 187,412 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does IFTTT - Automate work and home make per month?▴
Based on our ML-calibrated revenue forecast, IFTTT - Automate work and home earns approximately $1.5M/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is IFTTT - Automate work and home profitable?▴
With estimated build cost $170K and monthly revenue $1.5M, IFTTT - Automate work and home looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does IFTTT - Automate work and home have?▴
Estimated audience: ~9.8M lifetime downloads, ~960K monthly active users, and ~430K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like IFTTT - Automate work and home?▴
Browse the full Productivity category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is IFTTT - Automate work and home built with?▴
Our heuristic places IFTTT - Automate work and home on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is IFTTT - Automate work and home still actively maintained?▴
Maintenance status: Active (15% abandonment risk). Last shipped version was 1 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would IFTTT - Automate work and home sell for?▴
Estimated acquisition value: $47.0M (marketplace range $35.0M – $61.0M). Calculated as 31× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was IFTTT - Automate work and home last updated?▴
IFTTT - Automate work and home last shipped a new version on 2026-08-16 — 1 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes IFTTT - Automate work and home?▴
IFTTT - Automate work and home is published by IFTTT, Inc on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is IFTTT - Automate work and home's BU Score?▴
IFTTT - Automate work and home has a BU Score of 63/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.