LEGO® Bluey
75
Quality Score
Strong
✍️ Bumetric analysis
“
LEGO® Bluey is an iOS app from StoryToys Limited in the Education category, currently rated 4.2★ across 38,147 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 75: Strong (healthy traction). For a Education app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
114 snapshots on record
Rating
4.2
Reviews
38,147 reviews
Forecast Revenue / mo
$700K
Snapshots tracked
114
since Aug 2025
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (342 MB) | +$40K |
| ⚙ Education complexity ×1.20 | +$18K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$11.0M
↳ What it would sell for · not monthly revenue
Marketplace range $8.5M – $14.5M · 16× MRR multiple
💸
~100× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Education category multiple | +6% |
Final multiple
16× MRR
👥 Estimated audience size
3.2M
Lifetime downloads (US-equivalent)
Monthly active
575K
Daily active
170K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousRevenue Strength
5.8
Product Quality
8.4
Market Position
2.0
Growth Velocity
5.0
Defensibility
5.3
Operational Safety
10.0
Founder Strength
7.7
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.19★ across 38,147 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (38,147 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| 5 starREVIEW | +$1,800 | |
| Multilingual (22 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| Good rating (4.2★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.0.0
A wonderful day at the Glasshouse Primary School.
Indy and Rusty are playing Mum’s and Dad’s,
and the baby is going to need a little house!
Bluey is busy making Fish n’ Chips for everyone
And as for the Terriers, they are defending their fort!
“For Scotland!”
Indy and Rusty are playing Mum’s and Dad’s,
and the baby is going to need a little house!
Bluey is busy making Fish n’ Chips for everyone
And as for the Terriers, they are defending their fort!
“For Scotland!”
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- LEGO® Bluey
- Developer
- StoryToys Limited
- Bundle ID
- com.storytoys.lego.bluey.ios
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 4+
- Languages
- AR, CS, DA, NL, EN, FI, FR, DE, EL, HU, ID, GA, IT, JA, KO, NB, PL, RO, RU, SV, TR, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $700K/mo
- Top-grossing rank
- Outside top 100 in US Education
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth54,484 ratings+98962% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter7 releases tracked
🚀Version Release Timeline7 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Join Bluey, Bingo, Mum and Dad in this fun LEGO® game packed with building, challenges, and the chance to play out fun moments from the show!
This game has a selection of themed play packs featuring both LEGO® DUPLO and LEGO system bricks. Each pack is specially designed to provide balanced play, with a careful combination of creativity, challenge, and open-ended digital play experiences.
GARDEN TEA PARTY (FREE)
Host a tea party with Bluey, Mum and Chattermax—but there’s plenty more fun to be had! Run a mud pie restaurant, build a tree from LEGO bricks, and conquer obstacle courses.… View full description on the official store →
This game has a selection of themed play packs featuring both LEGO® DUPLO and LEGO system bricks. Each pack is specially designed to provide balanced play, with a careful combination of creativity, challenge, and open-ended digital play experiences.
GARDEN TEA PARTY (FREE)
Host a tea party with Bluey, Mum and Chattermax—but there’s plenty more fun to be had! Run a mud pie restaurant, build a tree from LEGO bricks, and conquer obstacle courses.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 342 MB🔞 4+📱 iOS 13.0+🔖 v7.0.0🔄 updated 0d ago🌐 AR, CS, DA, NL, EN +17📂 Education💰 Paid
📅
What Worked™ · Development Pipeline
16 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📈
Crossed 50,000 ratings — social-proof flywheel kicking in
2026-08
🔧
Shipped update — v6.1.0 → v7.0.0
→ 30 days after: reviews +4,869 high confidence
2026-07
🔧
Shipped update — v6.0.1 → v6.1.0
→ 30 days after: revenue +$21.2K/mo · reviews +3,951 high confidence
2026-07
🔧
Shipped update — v6.0.0 → v6.0.1
→ 30 days after: revenue +$21.2K/mo · reviews +4,987 high confidence
2026-06
🔧
Shipped update — v5.1.1 → v6.0.0
→ 30 days after: revenue +$21.2K/mo · reviews +5,834 high confidence
2026-05
🔧
Shipped update — v5.1.0 → v5.1.1
→ 30 days after: reviews +4,531 medium · co-occurring
2026-05
🔧
Shipped update — v5.0.0 → v5.1.0
→ 30 days after: reviews +3,890 medium · co-occurring
2026-05
⭐
Rating ↑ 3.69 → 4.19 (improved 0.50★)
→ 30 days after: reviews +2,902 high confidence
2026-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +2,902 high confidence
2026-03
⭐
Rating ↓ 4.20 → 3.69 (dropped 0.51★)
→ 30 days after: revenue +$174/mo medium · co-occurring
2026-03
⭐
Rating ↑ 3.67 → 4.20 (improved 0.53★)
→ 30 days after: revenue +$174/mo medium · co-occurring
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$174/mo medium · co-occurring
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$1.7K/mo · rating −0.05★ · reviews +11 high confidence
2025-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$4.4K/mo · rating −1.10★ · reviews +28 medium · co-occurring
2025-08
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$4.4K/mo · rating −1.10★ · reviews +28 medium · co-occurring
2025-08
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
→ 30 days after: revenue +$4.4K/mo · rating −1.10★ · reviews +28 medium · co-occurring
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.11313★ | 56,073 | 4.11313★ this version |
| 🇬🇧 GB | 4.06339★ | 8,629 | 4.06339★ this version |
| 🇩🇪 DE | 4.06456★ | 1,549 | 4.06456★ this version |
| 🇫🇷 FR | 4.13558★ | 767 | 4.13558★ this version |
| 🇯🇵 JP | 4.20707★ | 594 | 4.20707★ this version |
| 🇨🇦 CA | 4.11458★ | 2,662 | 4.11458★ this version |
| 🇦🇺 AU | 4.12155★ | 3,513 | 4.12155★ this version |
| 🇧🇷 BR | 4.30018★ | 2,192 | 4.30018★ this version |
| 🇮🇳 IN | 4.128★ | 250 | 4.128★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for LEGO® Bluey: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by StoryToys Limited
View all →📦 Portfolio summaryBIG studio
7apps·$4.3M/mocombined
✓ Diversified — top app contributes 19%; risk spread across portfolio
About this analysis
Why high confidence: 38,147 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
7 answers · auto-generated from this app's public dataHow much does LEGO® Bluey make per month?▴
Based on our ML-calibrated revenue forecast, LEGO® Bluey earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is LEGO® Bluey profitable?▴
With estimated build cost $110K and monthly revenue $700K, LEGO® Bluey looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does LEGO® Bluey have?▴
Estimated audience: ~3.2M lifetime downloads, ~575K monthly active users, and ~170K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like LEGO® Bluey?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
How much would LEGO® Bluey sell for?▴
Estimated acquisition value: $11.0M (marketplace range $8.5M – $14.5M). Calculated as 16× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
Who makes LEGO® Bluey?▴
LEGO® Bluey is published by StoryToys Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is LEGO® Bluey's BU Score?▴
LEGO® Bluey has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.