Mué – Outfit Maker & Closet
68
Quality Score
Solid
Mué – Outfit Maker & Closet
by Julian Praest
Medium confidence
✍️ bumetric analysis
“
Mué – Outfit Maker & Closet is an iOS app from Julian Praest in the Shopping category, currently rated 4.8★ across 151 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 68: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.6K
per month
→
12-mo forecast
$1.4K – $5.0K
per month
→
24-mo forecast
$1.3K – $11.6K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$115K
↳ What it cost to build · not monthly revenue
Likely range $85K – $155K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (147 MB) | +$38K |
| ⚙ Shopping complexity ×1.30 | +$26K |
Total estimate
$115K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$450K
↳ What it would sell for · not monthly revenue
Marketplace range $350K – $600K · 16× MRR multiple
💸
~3.9× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
16× MRR
👥 Estimated audience size
15K
Lifetime downloads (US-equivalent)
Monthly active
1.8K
Daily active
320
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.6K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$1.4K – $3.2K
12 months
$1.4K – $5.0K
24 months
$1.3K – $11.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 44/100INDIE TIERexpected for tierRevenue Strength
3.2
Product Quality
6.6
Market Position
2.0
Growth Velocity
5.0
Defensibility
2.2
Operational Safety
10.0
Founder Strength
5.5
Monetization Maturity
1.0
- 💰 Revenue: Modest — $635 - $3974/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.75★ across 151 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $28K-$50K. Portfolio play ($28K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| Early-stage install base (151 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.2.6
Big news! ► Mué has a new onboarding!
• Critical bug fixes & improvements
Dedicated to make this the best fashion app on the market. Thanks for using Mué!
• Critical bug fixes & improvements
Dedicated to make this the best fashion app on the market. Thanks for using Mué!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mué – Outfit Maker & Closet
- Developer
- Julian Praest
- Bundle ID
- com.mue.aistylist.Mue
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $28.2K/mo
- Top-grossing rank
- 🇬🇧#82 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth151 ratings+15000% lifetimeShow 3-year history estimate ▾
Tracked (20 weeks) Pre-tracking estimate (11 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇬🇧
GB
Top-grossing rank: #82 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#82 now · best #79 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
→ Outfit Maker Mué - Your AI Stylist, Outfit Maker, Closet Curator & Personal Planner in ONE
Stop guessing what to wear. Drag-and-drop killer looks, let AI build complete outfits for today’s weather & vibe, track every wear, and unlock a wardrobe that works for you.
• WHY MUÉ WILL CHANGE YOUR STYLE GAME:
►Instant Outfit Maker
Snap or upload pieces, drop them on the canvas, and share collages that look straight out of a magazine.
►AI-Generated Looks
Tell Mué the forecast (“72 °F, light rain”) or the occasion (“cocktail date night”) and AI build a head-to-toe outfit from your own closet.… View full description on the official store →
Stop guessing what to wear. Drag-and-drop killer looks, let AI build complete outfits for today’s weather & vibe, track every wear, and unlock a wardrobe that works for you.
• WHY MUÉ WILL CHANGE YOUR STYLE GAME:
►Instant Outfit Maker
Snap or upload pieces, drop them on the canvas, and share collages that look straight out of a magazine.
►AI-Generated Looks
Tell Mué the forecast (“72 °F, light rain”) or the occasion (“cocktail date night”) and AI build a head-to-toe outfit from your own closet.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 147 MB🔞 4+📱 iOS 17.5+🔖 v1.2.6🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
5 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v1.2.4 → v1.2.6
2026-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +5 high confidence
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +5 high confidence
2025-10
⭐
Rating ↓ 5.00 → 4.67 (dropped 0.33★)
2025-07
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$144/mo high confidence
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.74691★ | 162 | 4.74691★ this version |
| 🇬🇧 GB | 5★ | 5 | 5★ this version |
| 🇩🇪 DE | 4.21429★ | 28 | 4.21429★ this version |
| 🇫🇷 FR | 4.2★ | 5 | 4.2★ this version |
| 🇯🇵 JP | 5★ | 1 | 5★ this version |
| 🇨🇦 CA | 4.81818★ | 11 | 4.81818★ this version |
| 🇦🇺 AU | 4.25★ | 8 | 4.25★ this version |
| 🇧🇷 BR | 5★ | 2 | 5★ this version |
| 🇮🇳 IN | 4.25★ | 8 | 4.25★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mué – Outfit Maker & Closet: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 151 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Mué – Outfit Maker & Closet make per month?▴
Based on our ML-calibrated revenue forecast, Mué – Outfit Maker & Closet earns approximately $28K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Mué – Outfit Maker & Closet?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Mué – Outfit Maker & Closet?▴
Mué – Outfit Maker & Closet is published by Julian Praest on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mué – Outfit Maker & Closet's BU Score?▴
Mué – Outfit Maker & Closet has a BU Score of 68/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.