49
BU Score
Emerging
Smpl for Safari
✍️ BU Analytics Review
“
Smpl for Safari is an iOS app from Alex Kitcoff in the Utilities category, currently rated 4.3★ across 15 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 49 — Emerging (early traction worth watching). For a Utilities app, that means early traction worth watching.
Track changes month-over-month in the Performance section below — live snapshot history and revenue forecast included.
creator
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Good rating (4.3★)METRIC | +$800 | |
| New app (11 months old)METRIC | −$700 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (15 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 1 MB🔞 4+📱 iOS 17.6+🔖 v1.0.2🔄 updated 11mo ago🌐 EN📂 Utilities💰 Paid🚀 Launched 2025 (0y old)
📝 About this app
Tired of Google’s AI-powered "Overview" panel cluttering your search results? Smpl is a lightweight Safari extension that restores the classic Google Search layout and fixes common annoyances. No more confusing AI summaries or distracting suggestions.
Key features:
- Disable Google’s AI Overview and extra suggestions. Tap the "All" tab to view other Knowledge Panels when needed.
- Automatically open search results in a new tab.
- Hide trending searches from Google's homepage.
- Automatically open Reddit links in Narwhal.
- Hide the Reddit login prompt on the mobile website.
- Redirect X/Twitter links to XCancel.
How it works:
- Install the app and enable the Safari extension.
- Open the extension popup and toggle the features you want to use.
- Conduct Google searches as usual.
- Smpl adds a URL parameter (udm=14) to send searches directly to the Web tab, bypassing the AI Overview.
- Tap “All” anytime to view Knowledge Panels (weather, quick facts, etc.).
Smpl is built and maintained by a solo indie developer, ensuring it stays lightweight, reliable, and up-to-date. If you love Smpl, please consider leaving a rating or review. For questions or feedback, tap the Contact link within the Smpl app.
Key features:
- Disable Google’s AI Overview and extra suggestions. Tap the "All" tab to view other Knowledge Panels when needed.
- Automatically open search results in a new tab.
- Hide trending searches from Google's homepage.
- Automatically open Reddit links in Narwhal.
- Hide the Reddit login prompt on the mobile website.
- Redirect X/Twitter links to XCancel.
How it works:
- Install the app and enable the Safari extension.
- Open the extension popup and toggle the features you want to use.
- Conduct Google searches as usual.
- Smpl adds a URL parameter (udm=14) to send searches directly to the Web tab, bypassing the AI Overview.
- Tap “All” anytime to view Knowledge Panels (weather, quick facts, etc.).
Smpl is built and maintained by a solo indie developer, ensuring it stays lightweight, reliable, and up-to-date. If you love Smpl, please consider leaving a rating or review. For questions or feedback, tap the Contact link within the Smpl app.
🆕 What's New · v1.0.2
- Improved support for additional Google domains
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Smpl for Safari
- Developer
- Alex Kitcoff
- Bundle ID
- com.alexkitcoff.Smpl
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Alex Kitcoff
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $144/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- https://twitter.com/alexkitcoff
- https://www.linkedin.com/in/alex-kitcoff-51b285a3/
- GitHub
- https://github.com/sergiokopplin/indigo
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- github · linkedin · twitter
- alexkitcoff@gmail.com
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth15 ratings+650% lifetimeShow 3-year history estimate ▾
Tracked (4 weeks) Pre-tracking estimate (11 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $1.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More Utilities
My Verizon
★ 4.7 · 5,489,023 reviews
★ 4.7 · 4,551,928 reviews
myAT&T
★ 4.0 · 4,058,820 reviews
Google Chrome
★ 4.7 · 3,469,796 reviews
My Spectrum
★ 4.8 · 3,292,507 reviews
DuckDuckGo, Duck.ai (optional)
★ 4.8 · 2,325,859 reviews
Rechner₊
★ 4.7 · 1,717,164 reviews
QR Code Reader ϟ
★ 4.7 · 1,413,130 reviews
Browse BU Analytics
📚 All 55,000+ Books
🜍 Alchemy & Hermeticism
🔮 Magic & Ritual
🌙 Witchcraft & Paganism
⭐ Astrology & Cosmology
🃏 Divination & Tarot
📜 Utilities
✡️ Kabbalah & Jewish Mysticism
🕉️ Mysticism & Contemplation
🕊️ Theosophy & Anthroposophy
🏛️ Freemasonry & Secret Societies
👻 Spiritualism & Afterlife
📖 Sacred Texts & Gnosticism
👁️ Supernatural & Occult Fiction
🧘 Spiritual Development
📚 Esoteric History & Biography
Info
About BU Analytics