ButtonUp
72
Quality Score
Strong
ButtonUp
Medium confidence
✍️ bumetric analysis
“
ButtonUp is an iOS app from ButtonUp App LLC in the Shopping category, currently rated 4.8★ across 570 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 72: Strong (healthy traction). For a Shopping app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$4.3K
per month
→
12-mo forecast
$3.8K – $13.5K
per month
→
24-mo forecast
$3.5K – $31.3K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (94 MB) | +$17K |
| ⚙ Shopping complexity ×1.30 | +$20K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$325K
↳ What it would sell for · not monthly revenue
Marketplace range $250K – $425K · 16× MRR multiple
💸
~3.6× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
16× MRR
👥 Estimated audience size
57K
Lifetime downloads (US-equivalent)
Monthly active
6.8K
Daily active
1.2K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
18% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$4.3K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$3.7K – $8.5K
12 months
$3.8K – $13.5K
24 months
$3.5K – $31.3K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 45/100INDIE TIERexpected for tierRevenue Strength
3.6
Product Quality
6.7
Market Position
2.0
Growth Velocity
5.0
Defensibility
2.1
Operational Safety
10.0
Founder Strength
5.3
Monetization Maturity
1.0
- 💰 Revenue: Modest — $1K - $10K/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.82★ across 570 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $77K-$137K. Portfolio play ($20K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| highly recommendREVIEW | +$1,400 | |
| New app (7 months old)METRIC | −$700 | |
| Early-stage install base (570 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.3.10
Bug fixes and improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- ButtonUp
- Developer
- ButtonUp App LLC
- Bundle ID
- app.buttonup.buttonup
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $20.3K/mo
- Top-grossing rank
- 🇨🇦#16 /100 🇺🇸#32 /100 🇬🇧#40 /100 🇫🇷#58 /100 🇦🇺#80 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth570 ratings+14150% lifetimeShow 3-year history estimate ▾
Tracked (25 weeks) Pre-tracking estimate (8 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank5 countries
🇨🇦CA#16 /100
🇺🇸US#32 /100
🇬🇧GB#40 /100
🇫🇷FR#58 /100
🇦🇺AU#80 /100
📊Category Rank Trajectory#16 now · best #14 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Update Frequency · Releases per Quarter5 releases tracked
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Try on clothes before you buy them.
ButtonUp lets you see how any outfit looks on you, straight from a screenshot. Upload a photo of something you love and get a hyper-realistic image of yourself wearing it in seconds. You can even try on different hairstyles to complete the look.
How it works:
1. Screenshot any item you like, from a website, social post, or photo.
2. Upload it to ButtonUp and instantly see it on you.
3. Shop top brands right inside the app and try on outfits as you browse.
4. Save looks to your Gallery to compare fits, plan outfits, and share with friends.… View full description on the official store →
ButtonUp lets you see how any outfit looks on you, straight from a screenshot. Upload a photo of something you love and get a hyper-realistic image of yourself wearing it in seconds. You can even try on different hairstyles to complete the look.
How it works:
1. Screenshot any item you like, from a website, social post, or photo.
2. Upload it to ButtonUp and instantly see it on you.
3. Shop top brands right inside the app and try on outfits as you browse.
4. Save looks to your Gallery to compare fits, plan outfits, and share with friends.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 94 MB🔞 17+📱 iOS 15.4+🔖 v1.3.10🔄 updated 0d ago🌐 EN📂 Shopping💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-06
🔧
Shipped update — v1.3.4 → v1.3.7
→ 30 days after: reviews +38 high confidence
2026-05
🔧
Shipped update — v1.3.3 → v1.3.4
→ 30 days after: reviews +133 high confidence
2026-05
🔧
Shipped update — v1.3.2 → v1.3.3
→ 30 days after: reviews +120 medium · co-occurring
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +119 medium · co-occurring
2026-05
🔄
Monetization changed: paid → free
→ 30 days after: reviews +119 medium · co-occurring
2026-03
⭐
Rating ↑ 4.29 → 5.00 (improved 0.71★)
→ 30 days after: revenue +$18.8K/mo · rating +0.71★ · reviews +168 high confidence
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$18.8K/mo · rating +0.71★ · reviews +168 high confidence
2026-02
⭐
Rating ↓ 4.64 → 4.33 (dropped 0.31★)
→ 30 days after: revenue +$19.1K/mo · rating +0.36★ · reviews +171 high confidence
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$405/mo · rating −0.31★ high confidence
2025-11
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$884/mo · rating −0.11★ · reviews +8 high confidence
🌍
Multi-Country Performance
Available in 7 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.79167★ | 720 | 4.79167★ this version |
| 🇬🇧 GB | 4.80597★ | 67 | 4.80597★ this version |
| 🇩🇪 DE | 4.94737★ | 19 | 4.94737★ this version |
| 🇫🇷 FR | 4.66667★ | 9 | 4.66667★ this version |
| 🇨🇦 CA | 4.66071★ | 56 | 4.66071★ this version |
| 🇦🇺 AU | 4.625★ | 16 | 4.625★ this version |
| 🇧🇷 BR | 5★ | 1 | 5★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for ButtonUp: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 570 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does ButtonUp make per month?▴
Based on our ML-calibrated revenue forecast, ButtonUp earns approximately $20K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like ButtonUp?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes ButtonUp?▴
ButtonUp is published by ButtonUp App LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is ButtonUp's BU Score?▴
ButtonUp has a BU Score of 72/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.