49
BU Score
Emerging
LEGO® SMART Assist
✍️ bumetric analysis
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LEGO® SMART Assist is an iOS app from LEGO in the Utilities category, currently rated 4.3★ across 14 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Our BU Score puts it at 49: Emerging (early traction worth watching). For a Utilities app, that means early traction worth watching.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Good rating (4.3★)METRIC | +$800 | |
| New app (2 months old)METRIC | −$700 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Pre-traction phase (14 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🗓️ Snapshot Timeline
HISTORYEach bar shows a tracked update and the metric delta from the previous snapshot.
App Specs
🔐 Own this app? Claim & verify MRR →💾 364 MB🔞 4+📱 iOS 15.0+🔖 v1.0.1🔄 updated 2mo ago🌐 EN, JA, KO, ZH📂 Utilities💰 Paid🚀 Launched 2026 (0y old)
📝 About this app
LEGO® SMART Assist App: The Official Companion App for LEGO® SMART Play™ Sets.
LEGO SMART Assist App is the companion app for adults to manage and maximise the potential of LEGO SMART Bricks. It helps you control SMART Brick settings, update new play features, and get quick help when you need it. An app for grown-ups to get the most out of the SMART Play ™ experience, so kids can keep building and exploring.
The SMART Assist app gives you access to:
- Effortless Onboarding to manage your SMART Bricks
- Guidance and support to get started with your SMART Play™ sets
- New play feature updates to get the latest SMART Play™ experience
Effortless Onboarding:
· Register your SMART Brick: Connect and register your SMART Bricks to your adult LEGO Account quickly and easily.
· SMART Brick status: See everything you need to know about your SMART Bricks including battery level and available updates
· Custom Controls: Easily set a unique name for your SMART Bricks and manage the volume controls.
· Play rules! Your SMART Bricks will only connect to the app when they are on the charger - so playtime stays interruption-free!
Guidance and support
Get started with your SMART Play™ sets and access help and support if you need it
· FAQs and videos: Access FAQs and video tutorials to help you get started, learn about charging and find out more about the SMART Assist App
· Customer support: Still need help? Link directly to our Consumer Services site on LEGO.com for further help and support
· LEGO® Builder App: Easily link to the Builder App for building instructions
· And more! Link directly to LEGO.com for more information about the LEGO® SMART Play™ system
New play feature updates:
Keep your SMART Bricks up to date to benefit from the latest play experiences
· Seamless Updates: Download and install the latest updates for your SMART Bricks.
· Stay Informed: Receive in-app and push notifications whenever a new update is available.
· New Play Experiences: Get timely updates for your SMART Bricks and unlock new play experiences.
Privacy and Settings
· For Grown-ups: The app is designed for grown-ups to get the most out of the SMART Play experience, so that kids can keep on playing. Underage users attempting access will be advised that an adult is needed
· Data Consent: Manage your consent for data collection for both app analytics and brick telemetry data. Our Data Privacy Officer can be contacted if you want to retrieve or erase what has been collected.
App Preferences: Configure app settings, including sound, haptics and notification toggles.
LEGO, the LEGO Group, the Minifigure and the SMART PLAY logo are trademarks of the LEGO Group.
LEGO SMART Assist App is the companion app for adults to manage and maximise the potential of LEGO SMART Bricks. It helps you control SMART Brick settings, update new play features, and get quick help when you need it. An app for grown-ups to get the most out of the SMART Play ™ experience, so kids can keep building and exploring.
The SMART Assist app gives you access to:
- Effortless Onboarding to manage your SMART Bricks
- Guidance and support to get started with your SMART Play™ sets
- New play feature updates to get the latest SMART Play™ experience
Effortless Onboarding:
· Register your SMART Brick: Connect and register your SMART Bricks to your adult LEGO Account quickly and easily.
· SMART Brick status: See everything you need to know about your SMART Bricks including battery level and available updates
· Custom Controls: Easily set a unique name for your SMART Bricks and manage the volume controls.
· Play rules! Your SMART Bricks will only connect to the app when they are on the charger - so playtime stays interruption-free!
Guidance and support
Get started with your SMART Play™ sets and access help and support if you need it
· FAQs and videos: Access FAQs and video tutorials to help you get started, learn about charging and find out more about the SMART Assist App
· Customer support: Still need help? Link directly to our Consumer Services site on LEGO.com for further help and support
· LEGO® Builder App: Easily link to the Builder App for building instructions
· And more! Link directly to LEGO.com for more information about the LEGO® SMART Play™ system
New play feature updates:
Keep your SMART Bricks up to date to benefit from the latest play experiences
· Seamless Updates: Download and install the latest updates for your SMART Bricks.
· Stay Informed: Receive in-app and push notifications whenever a new update is available.
· New Play Experiences: Get timely updates for your SMART Bricks and unlock new play experiences.
Privacy and Settings
· For Grown-ups: The app is designed for grown-ups to get the most out of the SMART Play experience, so that kids can keep on playing. Underage users attempting access will be advised that an adult is needed
· Data Consent: Manage your consent for data collection for both app analytics and brick telemetry data. Our Data Privacy Officer can be contacted if you want to retrieve or erase what has been collected.
App Preferences: Configure app settings, including sound, haptics and notification toggles.
LEGO, the LEGO Group, the Minifigure and the SMART PLAY logo are trademarks of the LEGO Group.
🆕 What's New · v1.0.1
Minor bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- LEGO® SMART Assist
- Developer
- LEGO
- Bundle ID
- com.lego.smartassist
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 4+
- Languages
- EN, JA, KO, ZH
Company
- Website
- www.lego.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $86/mo
- Top-grossing rank
- Outside top 100 in US Utilities
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- Not found
- Not found
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
- Total raised
- Not found
- Last round
- Not found
- Investors
- Not found
- Crunchbase
- Not found
- AngelList
- Not found
Press & Links
- Articles found
- Not found
- Listed on
- Not found
- Blog
- Not found
- Press / News
- Not found
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More by LEGO
View all →Full revenue analysis
Read the article-style breakdown for LEGO® SMART Assist: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
