Square Fit Photo Video Editor
83
Quality Score
Excellent
✍️ Bumetric analysis
“
Square Fit Photo Video Editor is an iOS app from Alan Cushway in the Photo & Video category, currently rated 4.9★ across 74,749 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 83: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$900K
per month
→
12-mo forecast
$953K – $1467K
per month
→
24-mo forecast
$1.1M – $2.1M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
94 snapshots on record
Rating
4.9
Reviews
74,749 reviews
Forecast Revenue / mo
$900K
Snapshots tracked
94
since May 2022
ONE-TIME · BUILD
💰 Estimated build cost
$165K
↳ What it cost to build · not monthly revenue
Likely range $125K – $225K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (66 MB) | +$6K |
| ⚙ Photo & Video complexity ×1.55 | +$31K |
| ⚙ 13.0y maintenance × ~1-person team | +$78K |
Total estimate
$165K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$18.5M
↳ What it would sell for · not monthly revenue
Marketplace range $14.0M – $24.0M · 21× MRR multiple
💸
~112× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 13.0y proven track record | +20% |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
21× MRR
👥 Estimated audience size
7.3M
Lifetime downloads (US-equivalent)
Monthly active
440K
Daily active
130K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 📅 13.0y of rating accumulation | -30% |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 70%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 66 MB |
| 🏷 Category context | Photo & Video |
| 📦 Small-mid iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
At risk
50%
Last shipped 2026-03-28 · 184 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 6 months since last update | Concerning gap |
Verdict
At risk
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$900K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$887K – $1.2M
12 months
$953K – $1.5M
24 months
$1.1M – $2.1M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 60/100BIG TIERcompetitive but cautiousRevenue Strength
6.0
Product Quality
9.7
Market Position
2.0
Growth Velocity
5.0
Defensibility
7.5
Operational Safety
9.0
Founder Strength
8.1
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $360K - $1980K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.86★ across 74,749 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 184d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $16.2M-$28.8M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 15 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (74,749 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Multilingual (14 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.62.0
• Landscape support for iPad has finally landed
• Minor bug fixes and performance improvements
If you encounter any issues or have suggestions, please reach out to us at support@honkhonkpunch.com
• Minor bug fixes and performance improvements
If you encounter any issues or have suggestions, please reach out to us at support@honkhonkpunch.com
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Square Fit Photo Video Editor
- Developer
- Alan Cushway
- Bundle ID
- com.cushwayapps.SquareAspect
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, KO, PT, RU, ZH, ES, TH, ZH, TR, VI
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $900K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth75,915 ratings+17847% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Post full size photos and videos to Instagram without cropping! Move, rotate, scale and flip your photos and videos with ease for social media.
Apply professional filters and make your media stand out with stickers and text.
Use various elements to add flair to your creation with borders, frames, blurred backgrounds, shapes, rounded edges, shadow, patterns and solid color.
Various sizes available for a variety of social media including Facebook and Instagram posts and stories.
Save to camera roll or share to social media - Instagram, email, Twitter, Whatsapp, Facebook and other apps.… View full description on the official store →
Apply professional filters and make your media stand out with stickers and text.
Use various elements to add flair to your creation with borders, frames, blurred backgrounds, shapes, rounded edges, shadow, patterns and solid color.
Various sizes available for a variety of social media including Facebook and Instagram posts and stories.
Save to camera roll or share to social media - Instagram, email, Twitter, Whatsapp, Facebook and other apps.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 66 MB🔞 4+📱 iOS 15.0+🔖 v1.62.0🔄 updated 6mo ago🌐 EN, FR, DE, IT, JA +9📂 Photo & Video💰 Paid🚀 Launched 2013 (13y old)
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
→ 30 days after: reviews +288 high confidence
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$9.8K/mo · rating +0.07★ · reviews +73,732 medium · co-occurring
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$9.8K/mo · rating +0.08★ · reviews +73,733 medium · co-occurring
2022-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +18 high confidence
2022-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +18 high confidence
2022-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +22 high confidence
2022-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +15 high confidence
2022-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.07★ · reviews +24 high confidence
2022-06
⭐
Rating ↓ 5.00 → 4.60 (dropped 0.40★)
→ 30 days after: rating −0.21★ · reviews +17 high confidence
2022-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: rating −0.21★ · reviews +17 high confidence
2022-05
🚀
First tracked snapshot — initial data captured
→ 30 days after: rating −0.21★ · reviews +17 high confidence
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.8608★ | 76,044 | 4.8608★ this version |
| 🇬🇧 GB | 4.78683★ | 9,171 | 4.78683★ this version |
| 🇩🇪 DE | 4.69259★ | 2,983 | 4.69259★ this version |
| 🇫🇷 FR | 4.70563★ | 2,558 | 4.70563★ this version |
| 🇯🇵 JP | 4.73057★ | 193 | 4.73057★ this version |
| 🇨🇦 CA | 4.78807★ | 6,639 | 4.78807★ this version |
| 🇦🇺 AU | 4.78078★ | 3,882 | 4.78078★ this version |
| 🇧🇷 BR | 4.85302★ | 16,683 | 4.85302★ this version |
| 🇮🇳 IN | 4.71268★ | 37,693 | 4.71268★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Square Fit Photo Video Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Alan Cushway
View all →📦 Portfolio summaryBIG studio
8apps·$7.7M/mocombined
✓ Diversified — top app contributes 18%; risk spread across portfolio
About this analysis
Why high confidence: 74,749 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Square Fit Photo Video Editor make per month?▴
Based on our ML-calibrated revenue forecast, Square Fit Photo Video Editor earns approximately $900K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Square Fit Photo Video Editor profitable?▴
With estimated build cost $165K and monthly revenue $900K, Square Fit Photo Video Editor looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Square Fit Photo Video Editor have?▴
Estimated audience: ~7.3M lifetime downloads, ~440K monthly active users, and ~130K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Square Fit Photo Video Editor?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Square Fit Photo Video Editor built with?▴
Our heuristic places Square Fit Photo Video Editor on the Native iOS (Swift / UIKit) stack (Medium confidence, 70%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Square Fit Photo Video Editor still actively maintained?▴
Maintenance status: At risk (50% abandonment risk). Last shipped version was 6 months ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Square Fit Photo Video Editor sell for?▴
Estimated acquisition value: $18.5M (marketplace range $14.0M – $24.0M). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Square Fit Photo Video Editor last updated?▴
Square Fit Photo Video Editor last shipped a new version on 2026-03-28 — 6 months ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Square Fit Photo Video Editor?▴
Square Fit Photo Video Editor is published by Alan Cushway on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Square Fit Photo Video Editor's BU Score?▴
Square Fit Photo Video Editor has a BU Score of 83/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.