IXL - Maths and English
80
Quality Score
Excellent
✍️ Bumetric analysis
“
IXL - Maths and English is an iOS app from IXL Learning in the Education category, currently rated 4.3★ across 197,681 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 80: Excellent (strong product-market fit). For a Education app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
📊 Performance Tracking LIVE
532 snapshots on record
Rating
4.3
Reviews
197,681 reviews
Forecast Revenue / mo
$700K
Snapshots tracked
532
since Oct 2025
🤖Also on Android
$298/mo · 45K ratings · 4.0★
View →
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (197,681 ratings)METRIC | +$12,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.3★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.0.1
Students can now enjoy a fresh look that makes learning with IXL more seamless. Plus, the new personalized dashboard lets learners effortlessly tackle teacher assignments, celebrate their progress, and jump into what's next!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- IXL - Maths and English
- Developer
- IXL Learning
- Bundle ID
- com.ixl.IXLMath
- App Store URL
- Open in App Store
- Category
- Education
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $700K/mo
- Top-grossing rank
- Outside top 100 in US Education
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth205,328 ratings+43310% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Update Frequency · Releases per Quarter3 releases tracked
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
IXL is personalized learning! Trusted by over 1 million educators and parents, IXL is proven to accelerate student achievement. And with the award-winning IXL app, students can master skills anytime, anywhere!
See how IXL meets the unique needs of over 17 million learners (and counting!):
SUPERIOR SKILL-BUILDING
With IXL’s full curriculum of over 20,000 skills, students of all levels can learn the exact topics they need, whether they’re reviewing past concepts or exploring new territory.… View full description on the official store →
See how IXL meets the unique needs of over 17 million learners (and counting!):
SUPERIOR SKILL-BUILDING
With IXL’s full curriculum of over 20,000 skills, students of all levels can learn the exact topics they need, whether they’re reviewing past concepts or exploring new territory.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 175 MB🔞 4+📱 iOS 15.1+🔖 v12.0.1🔄 updated 3w ago🌐 EN📂 Education💰 Paid🚀 Launched 2013 (13y old)
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-09
📸
Refreshed store screenshots — 14 of 14 updated
2026-09
🔧
Shipped update — v11.0.2 → v12.0.1
→ 30 days after: reviews +1,715 low · multiple changes
2026-06
🔧
Shipped update — v11.0.1 → v11.0.2
→ 30 days after: reviews +3,152 high confidence
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
→ 30 days after: reviews +2,116 high confidence
2026-05
⭐
Rating ↑ 2.89 → 4.34 (improved 1.45★)
→ 30 days after: reviews +2,116 high confidence
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$4.7M/mo · rating +1.62★ · reviews +191,496 high confidence
2026-03
⭐
Rating ↑ 2.89 → 4.50 (improved 1.61★)
→ 30 days after: revenue +$4.7M/mo · rating +1.62★ · reviews +191,496 high confidence
2025-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$2.4K/mo · rating −0.38★ · reviews +118 high confidence
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$2.8K/mo · rating −0.32★ · reviews +134 high confidence
2025-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$2.3K/mo · rating +2.03★ · reviews +108 low · multiple changes
2025-10
⭐
Rating ↓ 4.00 → 3.40 (dropped 0.60★)
→ 30 days after: revenue +$2.2K/mo · rating +2.08★ · reviews +101 low · multiple changes
2025-10
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
→ 30 days after: revenue +$2.1K/mo · rating +2.14★ · reviews +98 low · multiple changes
2025-10
🚀
First tracked snapshot — initial data captured
→ 30 days after: revenue +$2.1K/mo · rating +2.21★ · reviews +95 low · multiple changes
📸
Store Page History
14 SCREENSHOT CHANGESEvery time a developer swaps a store screenshot we archive both versions. Compare side-by-side to see what messaging / visuals changed.
iPad screenshots
Slot 1
2 ver.
2 ver.
2026-05-12
2026-09-05
Slot 2
2 ver.
2 ver.
2026-05-12
2026-09-05
Slot 3
2 ver.
2 ver.
2026-05-12
2026-09-05
Slot 4
2 ver.
2 ver.
2026-05-12
2026-09-05
Slot 5
2 ver.
2 ver.
2026-05-12
2026-09-05
Slot 6
2 ver.
2 ver.
2026-05-12
2026-09-05
iPhone screenshots
Slot 1
2 ver.
2 ver.
2026-08-06
2026-09-05
Slot 2
2 ver.
2 ver.
2026-08-06
2026-09-05
Slot 3
2 ver.
2 ver.
2026-08-06
2026-09-05
Slot 4
2 ver.
2 ver.
2026-08-06
2026-09-05
Slot 5
2 ver.
2 ver.
2026-08-06
2026-09-05
Slot 6
2 ver.
2 ver.
2026-08-06
2026-09-05
🔎
ASO Keyword Positions
BEST RANK #24Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
kids learning·#24🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🔔
Track this app’s revenue
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ONE-TIME · BUILD
💰 Estimated build cost
$185K
↳ What it cost to build · not monthly revenue
Likely range $140K – $250K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in under a month at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (175 MB) | +$40K |
| ⚙ Education complexity ×1.20 | +$18K |
| ⚙ 13.0y maintenance × ~1-person team | +$78K |
Total estimate
$185K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$14.0M
↳ What it would sell for · not monthly revenue
Marketplace range $10.5M – $18.0M · 20× MRR multiple
💸
~76× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 13.0y proven track record | +20% |
| 🏷 Education category multiple | +6% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
11.5M
Lifetime downloads (US-equivalent)
Monthly active
700K
Daily active
210K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Education engagement | ~85 installs / rating |
| 📅 13.0y of rating accumulation | -30% |
| 🔁 Education D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 175 MB |
| 🏷 Category context | Education |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Active
5%
Last shipped 2026-09-04 · 22 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 22 days since last update | Active development |
Verdict
Active
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for IXL - Maths and English: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by IXL Learning
View all →📦 Portfolio summaryMID studio
2apps·$705K/mocombined
⚠ Concentrated — top app contributes 99% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 197,681 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does IXL - Maths and English make per month?▴
Based on our ML-calibrated revenue forecast, IXL - Maths and English earns approximately $700K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is IXL - Maths and English profitable?▴
With estimated build cost $185K and monthly revenue $700K, IXL - Maths and English looks highly profitable — pays back its build investment in under a month at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does IXL - Maths and English have?▴
Estimated audience: ~11.5M lifetime downloads, ~700K monthly active users, and ~210K daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like IXL - Maths and English?▴
Browse the full Education category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is IXL - Maths and English built with?▴
Our heuristic places IXL - Maths and English on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is IXL - Maths and English still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 22 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would IXL - Maths and English sell for?▴
Estimated acquisition value: $14.0M (marketplace range $10.5M – $18.0M). Calculated as 20× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was IXL - Maths and English last updated?▴
IXL - Maths and English last shipped a new version on 2026-09-04 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes IXL - Maths and English?▴
IXL - Maths and English is published by IXL Learning on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is IXL - Maths and English's BU Score?▴
IXL - Maths and English has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.