My Cards - Brieftasche
67
Quality Score
Solid
✍️ Bumetric analysis
“
My Cards - Brieftasche is an iOS app from Raffaele Di Marzo in the Shopping category, currently rated 4.5★ across 289 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 67: Solid (established niche player). For a Shopping app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
49 snapshots on record
Rating
4.5
Reviews
289 reviews
Forecast Revenue / mo
$5.0K
Snapshots tracked
49
since Nov 2013
ONE-TIME · BUILD
💰 Estimated build cost
$185K
↳ What it cost to build · not monthly revenue
Likely range $140K – $250K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (126 MB) | +$30K |
| ⚙ Shopping complexity ×1.30 | +$24K |
| ⚙ 13.0y maintenance × ~1-person team | +$78K |
Total estimate
$185K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 18× MRR multiple
💸
~0.5× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 📅 13.0y proven track record | +20% |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Shopping category multiple | +2% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
18× MRR
👥 Estimated audience size
20K
Lifetime downloads (US-equivalent)
Monthly active
810
Daily active
140
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Shopping engagement | ~100 installs / rating |
| 📅 13.0y of rating accumulation | -30% |
| 🔁 Shopping D30 retention | 12% |
| 📍 DAU / MAU stickiness | 0.18 |
DAU / MAU
17% sticky
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
Medium confidence · 60%
Also possible
React Native
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦 App bundle size | 126 MB |
| 🏷 Category context | Shopping |
| 📦 Mid-large iOS bundle | → Likely native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Likely abandoned
95%
Last shipped 2020-10-25 · 2169 days ago
0 · Active
50 · At risk
100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅 5y+ since last update | Likely abandoned |
| 👥 Small user base (289 ratings) + 13.0y old | +10% (solo-project pattern) |
| • 13y old + 1y+ no update | +5% (API deprecation drift) |
Verdict
Likely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 47/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.6
Product Quality
6.2
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.45★ across 289 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 2168d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (2168d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($77K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| subscriptionREVIEW | +$2,500 | |
| 5 starREVIEW | +$1,800 | |
| securityREVIEW | +$1,800 | |
| Mature app (13y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| Good rating (4.5★)METRIC | +$800 | |
| Localized (7 languages)METRIC | +$600 | |
| Early-stage install base (289 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.29
• Fixed an issue that resulted in some cards being completely obscured
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- My Cards - Brieftasche
- Developer
- Raffaele Di Marzo
- Bundle ID
- it.eRaff.MyCards-Free
- App Store URL
- Open in App Store
- Category
- Shopping
- Content rating
- 4+
- Languages
- EN, FR, IT, JA, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Reported revenue signal / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- Model estimate / mo
- $5.0K/mo
- Top-grossing rank
- 🇮🇳#53 /100 🇧🇷#90 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth291 ratings+29000% lifetimeShow 3-year history estimate ▾
Tracked (49 weeks) Pre-tracking estimate (0 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank2 countries
🇮🇳IN#53 /100
🇧🇷BR#90 /100
📊Category Rank Trajectory#53 now · best #53 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
My Cards is the application that allows you to always have with you your documents, payment cards, credit cards, loyalty cards, sim cards, business cards and personal cards.
Create your digital wallet, storing and quickly consulting your cards with a simple application, fast, intuitive and beautiful.
• iCloud: Share all your cards with your devices
• Sign In With Apple, FaceID, TouchID or password.
• Widgets: Access to the cards you use most frequently from the "today" menu of your device.
• Bar Code: Displays the bar code of your loyalty cards, social security number and customizable cards.… View full description on the official store →
Create your digital wallet, storing and quickly consulting your cards with a simple application, fast, intuitive and beautiful.
• iCloud: Share all your cards with your devices
• Sign In With Apple, FaceID, TouchID or password.
• Widgets: Access to the cards you use most frequently from the "today" menu of your device.
• Bar Code: Displays the bar code of your loyalty cards, social security number and customizable cards.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 126 MB🔞 4+📱 iOS 13.0+🔖 v5.29🔄 updated 5y ago🌐 EN, FR, IT, JA, ZH +2📂 Shopping💰 Paid🚀 Launched 2013 (13y old)
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.73 → 4.45 (improved 0.72★)
2026-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 3.30 → 3.73 (improved 0.43★)
2019-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
2016-04
⭐
Rating ↓ 3.46 → 3.13 (dropped 0.33★)
→ 30 days after: revenue +$598/mo · rating +0.22★ high confidence
2016-01
⭐
Rating ↑ 3.25 → 3.67 (improved 0.42★)
→ 30 days after: revenue +$210/mo · rating −0.21★ high confidence
2016-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$210/mo · rating −0.21★ high confidence
2016-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
→ 30 days after: revenue +$2.2K/mo · rating +0.42★ · reviews +8 low · multiple changes
2016-01
⭐
Rating ↑ 3.25 → 3.60 (improved 0.35★)
→ 30 days after: revenue +$2.2K/mo · rating +0.42★ · reviews +8 low · multiple changes
2015-10
⭐
Rating ↑ 3.00 → 3.33 (improved 0.33★)
→ 30 days after: revenue +$255/mo · rating −0.08★ high confidence
2014-02
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2013-11
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.02128★ | 47 | 4.02128★ this version |
| 🇧🇷 BR | 4.45833★ | 24 | 4.45833★ this version |
| 🇨🇦 CA | 4.26531★ | 49 | 4.26531★ this version |
| 🇩🇪 DE | 3.72727★ | 33 | 3.72727★ this version |
| 🇫🇷 FR | 4.06667★ | 45 | 4.06667★ this version |
| 🇬🇧 GB | 4.13636★ | 44 | 4.13636★ this version |
| 🇮🇳 IN | 4.35576★ | 104 | 4.35576★ this version |
| 🇯🇵 JP | 4★ | 4 | 4★ this version |
| 🇺🇸 US | 4.4589★ | 292 | 4.4589★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for My Cards - Brieftasche: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Raffaele Di Marzo
View all →📦 Portfolio summaryINDIE studio
3apps·$15K/mocombined
✓ Diversified — top app contributes 33%; risk spread across portfolio
About this analysis
Why medium confidence: 289 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does My Cards - Brieftasche make per month?▴
Based on our ML-calibrated revenue forecast, My Cards - Brieftasche earns approximately $5.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is My Cards - Brieftasche profitable?▴
With estimated build cost $185K and monthly revenue $5.0K, My Cards - Brieftasche looks slow ROI — payback period is around 3.1 years at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does My Cards - Brieftasche have?▴
Estimated audience: ~20K lifetime downloads, ~810 monthly active users, and ~140 daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like My Cards - Brieftasche?▴
Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is My Cards - Brieftasche built with?▴
Our heuristic places My Cards - Brieftasche on the Native iOS (Swift / UIKit) stack (Medium confidence, 60%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: React Native, Flutter.
Is My Cards - Brieftasche still actively maintained?▴
Maintenance status: Likely abandoned (95% abandonment risk). Last shipped version was 5+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would My Cards - Brieftasche sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 18× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was My Cards - Brieftasche last updated?▴
My Cards - Brieftasche last shipped a new version on 2020-10-25 — more than 5 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes My Cards - Brieftasche?▴
My Cards - Brieftasche is published by Raffaele Di Marzo on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is My Cards - Brieftasche's BU Score?▴
My Cards - Brieftasche has a BU Score of 67/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.